{"id":605346824498,"title":"Luseta Shampoo Review: The Worst Purple Shampoo?","created_at":"2023-04-28T23:30:01-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Luseta Shampoo Review: The Worst Purple Shampoo?\",\n \"keywords\": \"luseta beauty, luseta shampoo, luseta shampoo review, luseta shampoo reviews, luseta purple shampoo, luseta biotin and collagen shampoo, luseta purple shampoo review, is luseta shampoo good\",\n \"description\": \"Our research team analyzes the ingredients in Luseta Shampoo based on medical studies to give our take on whether it's likely to be effective for improving hair quality or if it's a waste of money. We highlight a number of questionable additive ingredients.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/luseta-shampoo-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Nely Aldrich\",\n \"honorificSuffix\": [\n \"M.D.\",\n \"FAAD\"\n ],\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/nely-aldrich\",\n \"sameAs\": [\n \"https:\/\/www.healthgrades.com\/physician\/dr-nely-aldrich-gf53b\",\n \"https:\/\/www.linkedin.com\/in\/nely-aldrich-16b99530\/\"\n ],\n \"jobTitle\": \"Dermatology Reviewer\",\n \"knowsAbout\": \"skincare, anti-aging, wrinkles, acne, moisturizer, clinical research, clinical trials, hair, aging, sunscreen, soap\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"University Hospitals Cleveland Medical Center\",\n \"Northeast Ohio Medical University\",\n \"Kent State University\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n },\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Luseta_Shampoo_Thumbnail.png?v=1682739194\",\n\"width\": \"3000\",\n\"height\": \"3000\"\n},\n\"citation\": [\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5582478\/\", \n\"https:\/\/illuminatelabs.org\/blogs\/health\/briogeo-review\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/25599186\/\",\n\"https:\/\/www.bbb.org\/us\/ca\/south-el-monte\/profile\/hair-care\/luseta-beauty-inc-1216-1080686\/complaints\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\n],\n\"mentions\": [{\n \"@type\": \"Brand\",\n \"name\": \"Luseta Beauty\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"purple shampoo\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"argan oil\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"biotin\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"hydrolyzed\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"fragrance\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"synthetic dyes\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Walmart\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"iHerb\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Amazon\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Brad Mondo\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"BBB\"\n }\n],\n\"datePublished\": \"2023-04-28\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Luseta_Shampoo_Review_Article_Header_Image_Optimized.png?v=1682738770\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eL\u003c\/span\u003euseta Beauty is a cosmetics brand that’s famous for their purple shampoo. The brand claims that their shampoo “helps to thicken and texturize” hair and also “strengthens and fortifies the hair shaft.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBut does Luseta Shampoo contain ingredients shown in medical studies to improve hair quality and hair health or are these just marketing claims? Does it contain any questionable additives? What retailer sells Luseta Shampoo for the best price? And how do real users rate and describe the effects of Luseta Shampoo?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more as we analyze the ingredients in Luseta Shampoo based on medical studies to give our take on whether it’s likely to be effective or if it’s a waste of money.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ll also publish a cost breakdown to show which retailer sells Luseta Shampoo for the best price, and feature real, unsponsored Luseta Shampoo user reviews.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eIngredient Analysis\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Luseta_Shampoo_Ingredients_Optimized.png?v=1682738791\" alt=\"Luseta Shampoo ingredients\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ingredients in Luseta Shampoo, called Biotin \u0026amp; Collagen Shampoo, are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere is only one active ingredient in this shampoo that we can find research backing for in regard to improving hair quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eArgania spinosa\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e (argan) kernel oil\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was shown to protect hair against damage in a \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/35226791\/\"\u003eclinical trial\u003c\/a\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eJournal of Cosmetic Dermatology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe cannot find any research suggesting that the two ingredients highlighted by the brand in the actual name of the product (biotin and collagen) can improve hair when applied topically.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBiotin\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is typically used as an oral supplement rather than topically, and a 2017 \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5582478\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e analyzed the effectiveness of biotin for hair growth and concluded the following: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“Though its use as a hair and nail growth supplement is prevalent, research demonstrating the efficacy of biotin is limited.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe can’t find a single clinical trial showing that biotin is effective when applied topically, nor does the brand cite any on their product page.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHydrolyzed collagen\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e can help promote hair growth when taken orally, but we can’t find any research suggesting it’s effective when applied topically, nor does the brand cite any.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLuseta Shampoo contains several inactive ingredients that may be questionable from a health perspective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eParfum\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is another term for fragrance, and this ingredient has been clinically shown to cause negative effects on human health as we documented in our \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/briogeo-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBriogeo reviews\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e article on another shampoo brand containing this ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePhenoxyethanol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003esodium benzoate\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003epotassium sorbate\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003ebenzyl alcohol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are all preservative ingredients, the first of which was shown in a 2020 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to be toxic to human cells.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCI 17200\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003eCI 60730\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are synthetic dyes used to give the shampoo its purple color. A 2015 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/25599186\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e reports that synthetic dyes can be absorbed through the skin, and can have toxic effects in the body.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe think that this shampoo has far too many questionable ingredients to use regularly, but how do real users rate it? We’ll review in the next section.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal, Unsponsored Luseta User Reviews\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA TikTok creator named “Eve.Hallows.” shared a complaint about the quality of Luseta’s conditioner:\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@3ve.hallows\/video\/7216795560890748202\" data-video-id=\"7216795560890748202\" style=\"max-width: 325px; min-width: 325px;\"\u003e\n\u003csection\u003e\u003ca title=\"@3ve.hallows\" href=\"https:\/\/www.tiktok.com\/@3ve.hallows?refer=embed\" target=\"_blank\"\u003e@3ve.hallows\u003c\/a\u003e Luseta better say SIKE rn😭😭 Is it just poorly mixed…. Orrr?? \u003ca title=\"lusetaconditioner\" href=\"https:\/\/www.tiktok.com\/tag\/lusetaconditioner?refer=embed\" target=\"_blank\"\u003e#lusetaconditioner\u003c\/a\u003e \u003ca title=\"fyp\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" target=\"_blank\"\u003e#fyp\u003c\/a\u003e \u003ca title=\"ineedanswers\" href=\"https:\/\/www.tiktok.com\/tag\/ineedanswers?refer=embed\" target=\"_blank\"\u003e#ineedanswers\u003c\/a\u003e \u003ca title=\"♬ original sound - Eve.Hallows.\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7216795525788748590?refer=embed\" target=\"_blank\"\u003e♬ original sound - Eve.Hallows.\u003c\/a\u003e\u003c\/section\u003e\n\u003c\/blockquote\u003e\n\u003cscript async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA TikTok user named “Alyssa A” had a better experience with Luseta:\u003c\/span\u003e\u003c\/p\u003e\n\u003cblockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@alyssaxeniaa\/video\/6926287512386227461\" data-video-id=\"6926287512386227461\" style=\"max-width: 325px; min-width: 325px;\"\u003e\n\u003csection\u003e\u003ca title=\"@alyssaxeniaa\" href=\"https:\/\/www.tiktok.com\/@alyssaxeniaa?refer=embed\" target=\"_blank\"\u003e@alyssaxeniaa\u003c\/a\u003e Have you guys tried these products?? \u003ca title=\"showertok\" href=\"https:\/\/www.tiktok.com\/tag\/showertok?refer=embed\" target=\"_blank\"\u003e#showertok\u003c\/a\u003e \u003ca title=\"lusetabeauty\" href=\"https:\/\/www.tiktok.com\/tag\/lusetabeauty?refer=embed\" target=\"_blank\"\u003e#lusetabeauty\u003c\/a\u003e \u003ca title=\"fy\" href=\"https:\/\/www.tiktok.com\/tag\/fy?refer=embed\" target=\"_blank\"\u003e#fy\u003c\/a\u003e \u003ca title=\"♬ Juless Edits - Shou\" href=\"https:\/\/www.tiktok.com\/music\/Juless-Edits-6789995456064669697?refer=embed\" target=\"_blank\"\u003e♬ Juless Edits - Shou\u003c\/a\u003e\u003c\/section\u003e\n\u003c\/blockquote\u003e\n\u003cscript async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"\u003e\u003c\/script\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eWhere to Buy Luseta Shampoo for the Best Price\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLuseta Shampoo is sold at a variety of online retailers. Here’s a price breakdown at the time of publishing this article:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand website: $16 (plus $5.95 shipping, \u003ca href=\"https:\/\/lusetabeauty.com\/collections\/bestsellers\/products\/biotin-collagen-shampoo-for-hair-thickening\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWalmart: $17.50 (third-party seller, \u003ca href=\"https:\/\/www.walmart.com\/ip\/Luseta-Biotin-B-Complex-Thickening-Hair-Loss-Shampoo-for-Thin-amp-Dry-Hair-Sulfate-Free-Paraben-Free-Color-Safe\/718169993\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eiHerb: $12.93 (plus shipping, \u003ca href=\"https:\/\/www.iherb.com\/pr\/luseta-beauty-biotin-collagen-shampoo-for-thin-dry-hair-16-9-fl-oz-500-ml\/98847\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon: \u003c\/span\u003e\u003cb\u003e$12.99 (free shipping\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e – \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/amzn.to\/42qmGgH\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink to official Amazon listing\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLuseta shampoo is 41% cheaper on Amazon than on the brand’s website when considering shipping costs, which is one of the largest discrepancies in any shampoo review we’ve published to Illuminate Health.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eCan Purple Shampoo Ruin Hair?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne of the most popular videos on purple shampoo comes from a YouTube creator named Brand Mondo, whose video reacting to people “ruining” their hair with purple shampoo has over 4 million views:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ME6bYflZbkI\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal Customers Review Luseta Shampoo\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon is a better resource for honest customer reviews than a brand’s website in our opinion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLuseta Biotin \u0026amp; Collagen Shampoo has been reviewed over 1,700 times on Amazon, with an average review rating of 4.4 out of 5 stars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe top positive review from a verified purchaser comes from a user named “Cassidy” who liked the aesthetic effects of the shampoo:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“Once it dried it made my hair really soft and silky, it's been sooooooo long since my hair felt that good after using a hair product since it's damaged.\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e I'm not sure if it was just the Shamp\u0026amp;Cond or of the combo with the glossy pearl oil made it that way but either way I'm super happy was was really surpised. \u003c\/span\u003e\u003cb\u003eDeff think it's worth the money now.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe top negative review from a verified purchaser named “Stephanie” who claims the shampoo caused irritation:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“I purchased this because my hair is damaged and dry also it’s very brittle. Well this conditioner did NOT deliver what it says it does. My scalp was very itchy. My hair felt extra dry and brittle. PLEASE SAVE YOUR MONEY AND YOUR HAIR.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLuseta Beauty has responded to all customer complaints on their Better Business Bureau (BBB) \u003c\/span\u003e\u003ca href=\"https:\/\/www.bbb.org\/us\/ca\/south-el-monte\/profile\/hair-care\/luseta-beauty-inc-1216-1080686\/complaints\"\u003e\u003cspan style=\"font-weight: 400;\"\u003epage\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e attempting to resolve the situation, which is a sign of a high-quality brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eOur Clean Hair Care Picks\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Shampoo_Image_20df2087-a8ba-4c39-adbe-7dd14757ec84.png?v=1666993226\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/amzn.to\/3SViT6y\" rel=\"sponsored\"\u003eAcure Vivacious Volume Shampoo\u003c\/a\u003e\u003c\/strong\u003e is our top shampoo pick, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eonly costs $7.49\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eat the time of updating this article.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis shampoo is formulated with effective and non-toxic plant-based compounds like \u003c\/span\u003e\u003cb\u003ealoe vera juice\u003c\/b\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cb\u003eargan oil\u003c\/b\u003e\u003cspan\u003e. It also contains \u003cstrong\u003erosemary leaf oil\u003c\/strong\u003e which was shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\u003e\u003cspan\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan\u003ePhytotherapy Research\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e journal to promote hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/track.revoffers.com\/aff_c?offer_id=267\u0026amp;aff_id=7240\u0026amp;url_id=7700\" rel=\"sponsored\"\u003eHappy Head Topical\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis our top hair growth solution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis formulation uses FDA-approved hair loss ingredients like minoxidil which is\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12196747\/\"\u003eclinically shown\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eto increase hair count by 11%.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003ePros and Cons of Luseta Shampoo\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere are the pros and cons of Luseta shampoo in our opinion:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb\u003ePros:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAffordable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains argan oil\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMay protect hair from damage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand takes customer complaints seriously\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb\u003eCons:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains four preservatives \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains synthetic dyes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eQuestionable efficacy of core active ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDoesn’t appear clinically tested\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe consider Luseta Shampoo to have one of the worst formulations of any shampoo we’ve reviewed on Illuminate Health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’re only able to identify one ingredient we consider likely effective for improving hair quality (argan oil), and this shampoo contains a number of questionable additives, including artificial dye, fragrance and four different preservatives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLuseta doesn’t cite any clinical studies on their product page suggesting that the two active ingredients from which this product gets its name (biotin and collagen) are effective for improving hair quality when applied topically. We can’t find any studies proving such.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLuseta is affordable, but we believe there are similarly-priced brands with greatly superior ingredients both in regard to efficacy and safety.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor consumers intent on purchasing Luseta Shampoo, Amazon currently has the best prices by a wide margin.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2023-04-28T23:33:44-04:00","updated_at":"2023-11-24T19:21:46-05:00","summary_html":"We analyze the ingredients in Luseta Shampoo based on medical studies to give our take on whether it's likely to be effective for improving hair quality or if it's a waste of money. We highlight a number of questionable additive ingredients.","template_suffix":"","handle":"luseta-shampoo-review","tags":"_related:shampoo"}

Luseta Shampoo Review: The Worst Purple Shampoo?

Luseta Shampoo Review: The Worst Purple Shampoo?


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Luseta Beauty is a cosmetics brand that’s famous for their purple shampoo. The brand claims that their shampoo “helps to thicken and texturize” hair and also “strengthens and fortifies the hair shaft.”

But does Luseta Shampoo contain ingredients shown in medical studies to improve hair quality and hair health or are these just marketing claims? Does it contain any questionable additives? What retailer sells Luseta Shampoo for the best price? And how do real users rate and describe the effects of Luseta Shampoo?

In this article we’ll answer all of these questions and more as we analyze the ingredients in Luseta Shampoo based on medical studies to give our take on whether it’s likely to be effective or if it’s a waste of money.

We’ll also publish a cost breakdown to show which retailer sells Luseta Shampoo for the best price, and feature real, unsponsored Luseta Shampoo user reviews.

Ingredient Analysis

Luseta Shampoo ingredients

The ingredients in Luseta Shampoo, called Biotin & Collagen Shampoo, are shown above.

There is only one active ingredient in this shampoo that we can find research backing for in regard to improving hair quality.

Argania spinosa (argan) kernel oil was shown to protect hair against damage in a clinical trial published in the Journal of Cosmetic Dermatology.

We cannot find any research suggesting that the two ingredients highlighted by the brand in the actual name of the product (biotin and collagen) can improve hair when applied topically.

Biotin is typically used as an oral supplement rather than topically, and a 2017 medical review analyzed the effectiveness of biotin for hair growth and concluded the following: 

“Though its use as a hair and nail growth supplement is prevalent, research demonstrating the efficacy of biotin is limited.”

We can’t find a single clinical trial showing that biotin is effective when applied topically, nor does the brand cite any on their product page.

Hydrolyzed collagen can help promote hair growth when taken orally, but we can’t find any research suggesting it’s effective when applied topically, nor does the brand cite any.

Luseta Shampoo contains several inactive ingredients that may be questionable from a health perspective.

Parfum is another term for fragrance, and this ingredient has been clinically shown to cause negative effects on human health as we documented in our Briogeo reviews article on another shampoo brand containing this ingredient.

Phenoxyethanol, sodium benzoate, potassium sorbate and benzyl alcohol are all preservative ingredients, the first of which was shown in a 2020 clinical trial to be toxic to human cells.

CI 17200 and CI 60730 are synthetic dyes used to give the shampoo its purple color. A 2015 medical review reports that synthetic dyes can be absorbed through the skin, and can have toxic effects in the body.

We think that this shampoo has far too many questionable ingredients to use regularly, but how do real users rate it? We’ll review in the next section.

Real, Unsponsored Luseta User Reviews

A TikTok creator named “Eve.Hallows.” shared a complaint about the quality of Luseta’s conditioner:

@3ve.hallows Luseta better say SIKE rn😭😭 Is it just poorly mixed…. Orrr?? #lusetaconditioner #fyp #ineedanswers ♬ original sound - Eve.Hallows.

A TikTok user named “Alyssa A” had a better experience with Luseta:

@alyssaxeniaa Have you guys tried these products?? #showertok #lusetabeauty #fy ♬ Juless Edits - Shou

Where to Buy Luseta Shampoo for the Best Price

Luseta Shampoo is sold at a variety of online retailers. Here’s a price breakdown at the time of publishing this article:

Brand website: $16 (plus $5.95 shipping, link)

Walmart: $17.50 (third-party seller, link)

iHerb: $12.93 (plus shipping, link)

Amazon: $12.99 (free shippinglink to official Amazon listing)

Luseta shampoo is 41% cheaper on Amazon than on the brand’s website when considering shipping costs, which is one of the largest discrepancies in any shampoo review we’ve published to Illuminate Health.

Can Purple Shampoo Ruin Hair?

One of the most popular videos on purple shampoo comes from a YouTube creator named Brand Mondo, whose video reacting to people “ruining” their hair with purple shampoo has over 4 million views:

Real Customers Review Luseta Shampoo

Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.

Luseta Biotin & Collagen Shampoo has been reviewed over 1,700 times on Amazon, with an average review rating of 4.4 out of 5 stars.

The top positive review from a verified purchaser comes from a user named “Cassidy” who liked the aesthetic effects of the shampoo:

“Once it dried it made my hair really soft and silky, it's been sooooooo long since my hair felt that good after using a hair product since it's damaged. I'm not sure if it was just the Shamp&Cond or of the combo with the glossy pearl oil made it that way but either way I'm super happy was was really surpised. Deff think it's worth the money now.”

The top negative review from a verified purchaser named “Stephanie” who claims the shampoo caused irritation:

“I purchased this because my hair is damaged and dry also it’s very brittle. Well this conditioner did NOT deliver what it says it does. My scalp was very itchy. My hair felt extra dry and brittle. PLEASE SAVE YOUR MONEY AND YOUR HAIR.”

Luseta Beauty has responded to all customer complaints on their Better Business Bureau (BBB) page attempting to resolve the situation, which is a sign of a high-quality brand.

Our Clean Hair Care Picks

Acure Vivacious Volume Shampoo is our top shampoo pick, and only costs $7.49 at the time of updating this article.

This shampoo is formulated with effective and non-toxic plant-based compounds like aloe vera juice and argan oil. It also contains rosemary leaf oil which was shown in a clinical trial published in the Phytotherapy Research journal to promote hair growth.

Happy Head Topical is our top hair growth solution.

This formulation uses FDA-approved hair loss ingredients like minoxidil which is clinically shown to increase hair count by 11%.

The brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.

Pros and Cons of Luseta Shampoo

Here are the pros and cons of Luseta shampoo in our opinion:

Pros:

  • Affordable
  • Contains argan oil
  • May protect hair from damage
  • Brand takes customer complaints seriously

Cons:

  • Contains fragrance
  • Contains four preservatives 
  • Contains synthetic dyes
  • Questionable efficacy of core active ingredients
  • Doesn’t appear clinically tested
Stay up-to-date on our research reviews

Conclusion

We consider Luseta Shampoo to have one of the worst formulations of any shampoo we’ve reviewed on Illuminate Health.

We’re only able to identify one ingredient we consider likely effective for improving hair quality (argan oil), and this shampoo contains a number of questionable additives, including artificial dye, fragrance and four different preservatives.

Luseta doesn’t cite any clinical studies on their product page suggesting that the two active ingredients from which this product gets its name (biotin and collagen) are effective for improving hair quality when applied topically. We can’t find any studies proving such.

Luseta is affordable, but we believe there are similarly-priced brands with greatly superior ingredients both in regard to efficacy and safety.

For consumers intent on purchasing Luseta Shampoo, Amazon currently has the best prices by a wide margin.