Pura D'Or Review: Best Shampoo for Thinning?

Pura D'Or Review: Best Shampoo for Thinning?

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Pura D’Or is a shampoo brand that uses botanical ingredients to combat hair thinning. The brand claims to be “PURE. PROVEN. POWERFUL.”

But does Pura D’Or shampoo contain research-backed ingredients for thicker hair? Does the brand use any questionable additive ingredients? How do real users rate and describe the effects of Pura D’Or shampoo? And which retailer sells this brand for the best price?

In this article we’ll answer all of these questions and more, as we analyze the ingredients in Pura D’Or Shampoo based on research studies to give our take on whether or not it’s likely to be effective for thickening hair, and improving hair quality generally.

We’ll feature unsponsored customer reviews of the brand, and provide a cost comparison to show which retailer sells Pura D’Or for the best price.

Ingredient Analysis

Pura D'Or Gold Label Shampoo ingredients

Pura D’Or Gold Label Shampoo has an extensive ingredient list, shown above.

A number of these ingredients have been shown in research studies to improve hair quality and appearance.

Lactobacillus ferment is a type of probiotic, and a clinical trial published in the Molecules journal found that one strain of Lactobacillus probiotics can support hair regrowth.

Tea tree oil has naturally antifungal properties and can be effective against dandruff, as documented in a 2002 clinical trial.

Argan oil is clinically shown to protect hair against damage, as documented in our Luseta Shampoo review article.

Red Korean seaweed extract has “hair-loss preventing effects” according to a clinical trial published in the Biomolecules & Therapeutics journal.

At its highest concentration in the trial, red Korean seaweed inhibited an enzyme responsible for hair loss by nearly 50%.

Saw palmetto fruit extract appears to be another effective topical hair loss agent, at least in men, according to a 2016 comparative study:

“The topical application of [saw palmetto] extract could be an alternative treatment in male pattern baldness in male patients who do not want or cannot tolerate the side-effects of standard medications”

Rosemary oil was shown to be as effective as minoxidil (the active ingredient in Rogaine) for hair loss in a clinical trial published in the Skinmed journal.

Clearly there are a number of effective active ingredients in this formulation, but one of the most impressive aspects of Pura D’Or’s hair thickening shampoo is that it’s entirely free of additive ingredients that we consider to be unhealthy.

Overall, we consider Pura D’Or Gold Label Shampoo to be one of the best-formulated shampoo brands for hair thickening and hair quality overall, and we recommend this brand from a formulation perspective.

We consider this product likely to improve hair quality, slow hair loss and thicken hair.

But how do real users rate and describe the effects of Pura D’Or Shampoo? We’ll feature some unsponsored customer reviews in the next section of this article.

Real People Try Pura D’Or

A YouTube creator named Helen Avery who claims to suffer from hair loss reviewed Pura D’Or Shampoo after two months of use:

A YouTube creator named “SusieStyle” reviewed Pura D’Or Shampoo in a video that focused more on the product experience than the hair loss effects:

Where to Get the Best Price

Pura D’Or shampoo is sold at a variety of online retailers. Here’s a price breakdown for a one-time purchase of the Gold Label shampoo and conditioner at the time of publishing this article:

EveryMarket: $68.37 (link)

Walmart: $39.99 (plus shipping, third-party seller, link)

Brand website: $39.99 (free shipping, link)

Amazon: $39.99 (free shipping, link to official Amazon listing)

Pura D’Or’s shampoo and conditioner set is currently around 15% cheaper on Amazon and the brand’s website than Walmart, when factoring in shipping fees.

Can You Treat Thinning Hair Naturally? 

A YouTube creator and doctor with a channel called “Doctor Youn” has a video with over 500,000 views that discusses how he regrew thinning hair naturally:

Real Customers Review Pura D’Or

Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.

Pura D’Or’s Gold Label shampoo and conditioner set have been reviewed over 25,000 times on the brand’s website, with an average review rating of 4.3 out of 5 stars.

The top positive review from a verified purchaser comes from a user named “deValcourt” who gives the product a 5/5 star rating and suggests it may have caused hair regrowth:

“The hairstylist I started going to since January (about 9 months ago) asked me if I was taking different vitamins or medication because she thinks I have new hair growth in the last few months.”

The top negative review from a verified purchaser is written by a user named “Tseng” who gives the product a 1/5 star rating and claims it caused hair loss:

“...I noticed that instead of decreasing the amount of hair that came out every shower it increased! I would run my hand over my hair while conditioning and it would come back covered in hair. After 4 months of this and my hair showing no progress at all and my head started to itch horribly”

Pura D’Or currently has an average review rating of 4.8 out of 5 stars on Facebook.

Our Clean Hair Growth Picks

Happy Head Topical is our top hair growth solution.

This formulation uses FDA-approved hair loss ingredients like minoxidil which is clinically shown to increase hair count by 11%.

Momentous Zinc is our top value hair growth solution.

A 2022 medical review on the use of zinc in dermatology concluded that "This review has found evidence to support the use of zinc...in hair loss disorders."

MBG Omega-3 Potency+ is our top hair thickness pick.

Supplementation with omega-3 fats and antioxidants is clinically shown to improve hair density, and MBG's supplement contains both.

All of the products recommended in this section are entirely free of ingredients we consider to be unhealthy.

Pros and Cons of Pura D’Or

Here are the pros and cons of Pura D’Or in our opinion:


  • Many effective botanical ingredients
  • Should improve hair quality
  • Should slow or reverse hair loss
  • Should thicken hair
  • No unhealthy additives
  • Mostly positive online customer reviews


  • Somewhat expensive
  • Packaged in plastic
Stay up-to-date on our research reviews


Pura D’Or is arguably the most impressive hair thickening/regrowth shampoo formulation we’ve reviewed to date on Illuminate Health.

This product contains a wide range of active ingredients shown in research studies to enhance hair quality and health, and contains zero inactive ingredients that we consider to be unhealthy, which is uncommon for the product category.

Most of the online customer reviews we came across while researching this article were positive, and the brand has one of the highest average user ratings on Facebook that we’ve seen.

Amazon and the brand’s website currently have the best prices on Pura D’Or shampoo.