RMS Beauty Review: Cleanest Cosmetic Brand?

RMS Beauty Review: Cleanest Cosmetic Brand?

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RMS Beauty is one of the leading clean cosmetic brands in the US. The brand describes its product line as "Groundbreaking clean beauty since 2009."

But is RMS Beauty a healthier option than its competitors, or is this just a marketing claim? Does the brand use any questionable additive ingredients? How do real users rate and describe the effects of RMS Beauty? And which retailer sells this brand for the best prices?

In this article we'll answer all of these questions and more, as we analyze the ingredients in one of RMS Beauty's most popular products to give our take on whether or not it's a healthy choice.

We'll also feature unsponsored customer reviews, and provide a cost comparison to show which retailer sells this brand for the best prices.

UnCoverup Concealer Ingredient Analysis

RMS Beauty UnCoverup Concealer shade 33.5 ingredients

The ingredients in RMS Beauty UnCoverup Concealer (shade 33.5), which is arguably the brand's most popular product, are shown above.

This concealer contains a number of research-backed active ingredients for improving skin quality.

Simmondsia chinensis (jojoba) seed oil was shown in a medical review on the cosmetic effects of plant oils to have a skin barrier repair and anti-aging effect.

Theobroma cacao contains a number of bioactive compounds which "may have a positive impact on skin health" according to a medical review published in the Nutrients journal.

Beeswax is clinically shown to possess antimicrobial activity, which suggests it may have an anti-acne effect.

Iron oxides are used as naturally-derived colorants, and this is a much healthier option than synthetic dyes used by many cosmetic brands in their concealer.

As we discussed in our review of Tint and Tighten sunscreen, not only are iron oxides non-toxic colorants, but they're also clinically shown to protect skin from damaging UV rays.

Overall, RMS' concealer is the healthiest concealer formulation we've reviewed to date on Illuminate Health, and we recommend this product from both a functional and health perspective.

Real People Try RMS Beauty

A YouTube creator named Britt Witkin has a video using her favorite RMS Beauty products that includes before-and-after images:

A YouTube creator named Lisa Monique shares her thoughts on whether or not RMS Beauty is a good choice for mature skin:

RMS Beauty vs. Competitors

There are a number of clean makeup brands on the market, some of which we've reviewed on Illuminate Health.

Here's our take on the healthiness and overall formulation quality of RMS Beauty versus some other makeup brands marketing themselves as cleaner alternatives:


Contains a contact allergen called lanolin, and also a synthetic preservative called phenoxyethanol that's clinically shown to be toxic to human cells.

Our verdict: RMS Beauty is healthier

Il Makiage

Contains potentially toxic compounds BHT and talc, as we documented in our Il Makiage review article.

Our verdict: RMS Beauty is healthier

Laura Geller

Contains a colorant called chromium oxide green that's clinically shown to cause ulcers and swelling in some individuals.

Also contains a suncreen ingredient shown in a medical review to be toxic to animals and the environment.

Our verdict: RMS Beauty is healthier

Where to Get the Best Price

RMS Beauty is sold at a variety of online retailers.

Here's a price breakdown for a one-time purchase of UnCoverup Concealer at the time of publishing this article:

Brand website: $39 (plus shipping, link)

Macy's: $39 (free shipping, link)

Amazon: $39 (free shipping, link to official Amazon listing)

At the time of publishing this article, UnCoverup Concealer is currently around 15% cheaper at Macy's and Amazon than the brand's website when factoring in shipping fees.

Interview With RMS Beauty Founder

RMS Beauty is named after its founder Rose-Marie Swift.

She shared her origin story and background in the beauty industry in a podcast interview:

RMS Beauty Pros and Cons

Here are the pros and cons of RMS Beauty in our opinion:


  • Should be effective aesthetically 
  • Healthiest cosmetic formulation we've reviewed
  • No toxic additives
  • Relatively affordable
  • Superior formulations to competitors


  • Brand website charges for shipping in some cases
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RMS Beauty is the best makeup brand we've reviewed to date on Illuminate Health from a formulation perspective.

The company uses non-toxic colorants like iron oxide, and is free of unhealthy additives like fragrance and certain synthetic preservatives.

We now recommend RMS Beauty after the ingredient analysis we conducted for this article.

We consider RMS Beauty to have superior formulations from a health perspective to Seint, Il Makiage and Laura Geller.

Most of the online customer reviews of RMA Beauty that we came across while researching this article were positive.

At the time of publishing this article, Amazon and Macy's have slightly better prices on RMS Beauty's concealer, at least for some consumers, given the free shipping.