{"id":606212292914,"title":"Hiya Vitamins Review: Do Kids Need Vitamins?","created_at":"2023-09-03T19:57:04-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Hiya Vitamins Review: Do Kids Need Vitamins?\",\n \"keywords\": \"hiya vitamins, hiya vitamins review, hiya vitamins reviews, hiya, hiya review, hiya reviews, hiya kids vitamins, hiya vitamin, hiya vitamins for kids\",\n \"description\": \"Our research team analyzes medical studies on multivitamin supplementation in children to give our take on whether children's vitamins are a waste of money. We also analyze the ingredients in Hiya Vitamins, and document a lab that claimed the company engaged in false advertising.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/hiya-vitamins-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Taylor Graber\",\n \"honorificSuffix\": \"M.D.\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/taylor-graber\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/taylor-j-graber-md-81351642\/\",\n \"https:\/\/www.asapivs.com\/\"\n ],\n \"jobTitle\": \"Content Partner\",\n \"knowsAbout\": \"medicine, health, anesthesiology, iv therapy, science, drugs, pharmaceutical, medical research, scientific research, medical journals, entrepreneurship, healthcare, orthopedic surgery, biomedical engineering\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"University of California San Diego\",\n \"Arizona University\",\n \"University of Arizona College of Medicine\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hiya_Vitamins_Thumbnail.png?v=1693785858\",\n\"width\": \"1536\",\n\"height\": \"1536\"\n},\n\"citation\": [\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7288613\/\", \n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6888471\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22871661\/\",\n\"https:\/\/fdc.nal.usda.gov\/fdc-app.html#\/food-details\/171691\/nutrients\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/first-day-vitamins-review\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/31246081\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/olly-vitamins-review\",\n\"https:\/\/www.consumerlab.com\/recalls\/14732\/of-concern-the-daily-post-and-hiya\/\"\n],\n\"mentions\": [{\n \"@type\": \"Thing\",\n \"name\": \"vitamin D\"\n },\n {\n \"@type\": \"Person\",\n \"name\": \"Ana-Maria Temple\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"USDA\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"natural flavors\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Flintstones Gummy Vitamins\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"sugar\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Fit Healthy Momma\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"ConsumerLab\"\n }\n],\n\"datePublished\": \"2023-09-03\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hiya_Vitamins_Review_Article_Header_Image_Optimized.png?v=1693785407\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDisclaimer: None of the information in this article constitutes medical advice, and is just the opinion of the writer(s). We recommend that parents follow their pediatrician’s guidance in regard to children’s vitamins.\u003c\/span\u003e\u003c\/i\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eH\u003c\/span\u003eiya Vitamins is a children’s vitamin brand that’s marketed as a healthier alternative. The brand states the following on their website: “Many children's vitamins include added sugars, dyes, and gummy additives. So instead, we made Hiya.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eBut do children even benefit from supplementing with multivitamins? Does Hiya contain any questionable ingredients? How do the ingredients in Hiya Vitamins compare to other children’s multivitamins? And how do real parents rate and describe the effects of Hiya Vitamins on their kids?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more, as we review medical studies on children’s multivitamins to see if the research suggests they're beneficial.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe’ll analyze the ingredients in Hiya Vitamins and compare them to another popular children’s multivitamin brand to give our take on whether Hiya is actually a healthier option.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFinally, we’ll feature unsponsored customer reviews of the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDo Children Even Need Multivitamins?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWhether or not children benefit from multivitamin supplementation has been studied in medical research.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7288613\/\" data-mce-href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7288613\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eJournal of Nutritional Science\u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e suggests that multivitamin supplementation can be beneficial in children in the case of a documented nutritional deficiency, or if the child has an imbalanced (unhealthy) diet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eSo if a child is found to have low vitamin D levels on an annual lab test, for example, a multivitamin may be useful.\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e Multivitamin supplementation may also be useful for children who refuse to eat vegetables and thus are at risk of nutritional deficiencies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA 2019 \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6888471\/\" data-mce-href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6888471\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e on multivitamins marketed to children in Canada found that the nutrient levels in these vitamins were high enough in some cases to potentially pose a health risk:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e“Yet our study reveals that the median dose levels for all of these nutrients (with the exception of vitamin K) far exceed the AI recommendations.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA 2012 \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22871661\/\" data-mce-href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22871661\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e assessed potential benefits and risks of multivitamin supplementation in children and concluded that “the benefits appear to be limited.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eOverall, our take is that multivitamin supplementation may benefit some children depending on nutritional status, but it should be assessed on an individual basis with the help of a licensed healthcare practitioner.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe nutritional needs of developing bodies and brains are more sensitive than the nutritional needs of adults, and it would be very challenging to take a one-size-fits-all approach to pediatric vitamin supplementation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBut what does a holistic doctor have to say about multivitamin use in children? We’ll feature a YouTube video answering that question in the next section of this article, before analyzing the ingredients in Hiya Vitamins.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHolistic Doctor on Children’s Vitamins\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAn MD and YouTube creator named Ana-Maria Temple has a video on whether or not multivitamins are bad for kids that has over 17,000 views:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/TMUDtL-kJyA?si=ta36R4dGxlxV8zLe\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHiya Ingredient Analysis\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg alt=\"Hiya Vitamins Fruit \u0026amp; Veggie Blend ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hiya_Fruit_And_Vegetable_Blend_Ingredients_Optimized.png?v=1693785568\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMost of our analysis of multivitamin ingredients will focus on other active ingredients and inactive ingredients, because as cited in the first section of this article, the optimal dose and balance of vitamins and minerals will vary so much child-to-child that it’s challenging to compare multivitamin brands on active ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe Fruit and Vegetable Blend in Hiya Kids Daily Multivitamin are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe want to call the reader’s attention to this section due to the incredibly low dose. There are 12 ingredients in this blend, with a total dose of 25 milligrams (mg), or 2 mg per ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOne dried apple ring provides a dose of 6,400 mg \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/fdc.nal.usda.gov\/fdc-app.html#\/food-details\/171691\/nutrients\" data-mce-href=\"https:\/\/fdc.nal.usda.gov\/fdc-app.html#\/food-details\/171691\/nutrients\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eaccording to\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e the USDA, meaning \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eone single dried apple ring provides 3,200x the dose of the apple in Hiya Vitamins.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe have not come across any clinical evidence that fruits and vegetables at such minuscule doses provide any health benefits, nor does the brand cite any.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe inactive ingredients in Hiya’s multivitamin are shown below:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hiya_Inactive_Ingredients_Optimized.png?v=1693785649\" alt=\"Hiya Vitamins inactive ingredients\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis is where the brand really stands out compared to the competition, because there is only one additive ingredient we consider questionable from a health perspective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAs we discussed in our review of \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/illuminatelabs.org\/blogs\/health\/first-day-vitamins-review\" data-mce-href=\"https:\/\/illuminatelabs.org\/blogs\/health\/first-day-vitamins-review\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eFirst Day Vitamins\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, flavoring additives may be unhealthy based on some clinical trial data.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eEspecially in a product marketed to children, we would prefer the brand to use whole fruits for flavoring instead of “natural flavors.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOverall, we don’t recommend Hiya Vitamins due to the inclusion of natural flavors, but we do find this brand to be effectively formulated and to be the best children’s multivitamin we’ve reviewed to date on Illuminate Health (as we’ll explain further in the next section).\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eHiya vs. the Competition\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg alt=\"Flintstones Gummy Vitamins ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Flinstones_Gummy_Vitamin_Ingredients_Optimized.png?v=1693785527\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe ingredients in Flintstones Gummy Vitamins are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis is one of the most popular multivitamins for children, and is marketed as “Pediatricians’ #1 Choice.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eGlucose syrup\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003esugar\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e are two refined, caloric sweeteners, and a 2019 \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/31246081\/\" data-mce-href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/31246081\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e found that “children are at a high risk of sugar overconsumption” and that intake of added sugars in excess is associated with increased risk of cardiovascular disease and obesity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCitric acid\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e is clinically shown to cause whole-body inflammation in some individuals, as we documented in our \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/illuminatelabs.org\/blogs\/health\/olly-vitamins-review\" data-mce-href=\"https:\/\/illuminatelabs.org\/blogs\/health\/olly-vitamins-review\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOlly Vitamins reviews\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e article.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eNatural flavor\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e is also included, and we discussed our concerns regarding that ingredient in the ingredient analysis section.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOverall, we consider Hiya Vitamins to be significantly superior to Flintstones Vitamins and other commercial children’s multivitamins from a formulation standpoint, due mostly to its minimal additive ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBut how do real parents rate and review Hiya? We’ll feature some unsponsored customer reviews in the next section.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eReal People Try Hiya Vitamins\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA YouTube creator named “What’s Happenin’ With Hannah V” shared her experience as a parent purchasing Hiya Vitamins:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jwz-t3ZEsaQ?si=bh9OCdkalk5bJvuE\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA YouTube creator named “Fit Healthy Momma” compared Hiya to First Day Vitamins, another vitamin brand for children:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xnQiKCkTvug?si=RWp_ndB5u_llgI0d\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eIs Hiya False Advertising?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAn independent testing laboratory we trust called ConsumerLab published a concerning \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.consumerlab.com\/recalls\/14732\/of-concern-the-daily-post-and-hiya\/\" data-mce-href=\"https:\/\/www.consumerlab.com\/recalls\/14732\/of-concern-the-daily-post-and-hiya\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003ereport\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e on their website in March of 2023.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe report claims that Hiya was running paid advertisements stating that ConsumerLab recommended their supplement(s), while ConsumerLab claims they never made such a recommendation:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e“An ‘advertorial’ for Hiya Kids Daily Multivitamin appearing on the website ‘The Daily Post’ provided misinformation and suggested that ConsumerLab.com recommended this product, which is completely false. ConsumerLab has not evaluated any product from Hiya Health.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eEven if this was due to the actions of a third-party marketing agency, we consider this to be a red flag. Companies have a responsibility to ensure accurate advertising.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePros and Cons of Hiya Vitamins\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHere are the pros and cons of Hiya as a brand in our opinion:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePros:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBetter formulation than most children’s vitamins\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNatural colorants\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eNo refined sugar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMultivitamins may benefit children with poor diets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMultivitamins may benefit children with vitamin deficiencies\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCons:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBrand may have engaged in false advertising\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eContains natural flavors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eUnclear if otherwise healthy children require multivitamins\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHiya is the best-quality children’s multivitamins brand we’ve reviewed to date on Illuminate Health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe brand has a healthier formulation than commercial children’s vitamins like Flintstones Vitamins, due to the lack of refined sugar and citric acid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe don’t currently recommend this vitamin brand due to the inclusion of natural flavors, and we recommend that parents consult their pediatrician prior to giving their kids vitamins, because supplementation should be individualized according to research studies cited in this article.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA concerning report suggests that Hiya Vitamins may have engaged in false advertising by claiming that an independent laboratory recommended their products. The laboratory refutes this claim.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIf Hiya were to remove the flavoring additive(s) from their formulations, we would consider recommending this brand to parents who plan on purchasing multivitamins for their children.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2023-09-03T20:09:11-04:00","updated_at":"2023-09-03T20:09:11-04:00","summary_html":"We analyze medical studies on multivitamin supplementation in children to give our take on whether children's vitamins are a waste of money. We also analyze the ingredients in Hiya Vitamins, and document a lab that claimed the company engaged in false advertising.","template_suffix":"","handle":"hiya-vitamins-review","tags":"_related:children's-health, _related:vitamins-\u0026-minerals"}

Hiya Vitamins Review: Do Kids Need Vitamins?

Hiya Vitamins Review: Do Kids Need Vitamins?


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Disclaimer: None of the information in this article constitutes medical advice, and is just the opinion of the writer(s). We recommend that parents follow their pediatrician’s guidance in regard to children’s vitamins.

Hiya Vitamins is a children’s vitamin brand that’s marketed as a healthier alternative. The brand states the following on their website: “Many children's vitamins include added sugars, dyes, and gummy additives. So instead, we made Hiya.”

But do children even benefit from supplementing with multivitamins? Does Hiya contain any questionable ingredients? How do the ingredients in Hiya Vitamins compare to other children’s multivitamins? And how do real parents rate and describe the effects of Hiya Vitamins on their kids?

In this article we’ll answer all of these questions and more, as we review medical studies on children’s multivitamins to see if the research suggests they're beneficial.

We’ll analyze the ingredients in Hiya Vitamins and compare them to another popular children’s multivitamin brand to give our take on whether Hiya is actually a healthier option.

Finally, we’ll feature unsponsored customer reviews of the brand.

Do Children Even Need Multivitamins?

Whether or not children benefit from multivitamin supplementation has been studied in medical research.

A medical review published in the Journal of Nutritional Science suggests that multivitamin supplementation can be beneficial in children in the case of a documented nutritional deficiency, or if the child has an imbalanced (unhealthy) diet.

So if a child is found to have low vitamin D levels on an annual lab test, for example, a multivitamin may be useful. Multivitamin supplementation may also be useful for children who refuse to eat vegetables and thus are at risk of nutritional deficiencies.

A 2019 medical review on multivitamins marketed to children in Canada found that the nutrient levels in these vitamins were high enough in some cases to potentially pose a health risk:

“Yet our study reveals that the median dose levels for all of these nutrients (with the exception of vitamin K) far exceed the AI recommendations.”

A 2012 medical review assessed potential benefits and risks of multivitamin supplementation in children and concluded that “the benefits appear to be limited.”

Overall, our take is that multivitamin supplementation may benefit some children depending on nutritional status, but it should be assessed on an individual basis with the help of a licensed healthcare practitioner.

The nutritional needs of developing bodies and brains are more sensitive than the nutritional needs of adults, and it would be very challenging to take a one-size-fits-all approach to pediatric vitamin supplementation.

But what does a holistic doctor have to say about multivitamin use in children? We’ll feature a YouTube video answering that question in the next section of this article, before analyzing the ingredients in Hiya Vitamins.

Holistic Doctor on Children’s Vitamins

An MD and YouTube creator named Ana-Maria Temple has a video on whether or not multivitamins are bad for kids that has over 17,000 views:

Hiya Ingredient Analysis

Hiya Vitamins Fruit & Veggie Blend ingredients

Most of our analysis of multivitamin ingredients will focus on other active ingredients and inactive ingredients, because as cited in the first section of this article, the optimal dose and balance of vitamins and minerals will vary so much child-to-child that it’s challenging to compare multivitamin brands on active ingredients.

The Fruit and Vegetable Blend in Hiya Kids Daily Multivitamin are shown above.

We want to call the reader’s attention to this section due to the incredibly low dose. There are 12 ingredients in this blend, with a total dose of 25 milligrams (mg), or 2 mg per ingredient.

One dried apple ring provides a dose of 6,400 mg according to the USDA, meaning one single dried apple ring provides 3,200x the dose of the apple in Hiya Vitamins.

We have not come across any clinical evidence that fruits and vegetables at such minuscule doses provide any health benefits, nor does the brand cite any.

The inactive ingredients in Hiya’s multivitamin are shown below:

Hiya Vitamins inactive ingredients

This is where the brand really stands out compared to the competition, because there is only one additive ingredient we consider questionable from a health perspective.

As we discussed in our review of First Day Vitamins, flavoring additives may be unhealthy based on some clinical trial data.

Especially in a product marketed to children, we would prefer the brand to use whole fruits for flavoring instead of “natural flavors.”

Overall, we don’t recommend Hiya Vitamins due to the inclusion of natural flavors, but we do find this brand to be effectively formulated and to be the best children’s multivitamin we’ve reviewed to date on Illuminate Health (as we’ll explain further in the next section).

Hiya vs. the Competition

Flintstones Gummy Vitamins ingredients

The ingredients in Flintstones Gummy Vitamins are shown above.

This is one of the most popular multivitamins for children, and is marketed as “Pediatricians’ #1 Choice.”

Glucose syrup and sugar are two refined, caloric sweeteners, and a 2019 medical review found that “children are at a high risk of sugar overconsumption” and that intake of added sugars in excess is associated with increased risk of cardiovascular disease and obesity.

Citric acid is clinically shown to cause whole-body inflammation in some individuals, as we documented in our Olly Vitamins reviews article.

Natural flavor is also included, and we discussed our concerns regarding that ingredient in the ingredient analysis section.

Overall, we consider Hiya Vitamins to be significantly superior to Flintstones Vitamins and other commercial children’s multivitamins from a formulation standpoint, due mostly to its minimal additive ingredients.

But how do real parents rate and review Hiya? We’ll feature some unsponsored customer reviews in the next section.

Real People Try Hiya Vitamins

A YouTube creator named “What’s Happenin’ With Hannah V” shared her experience as a parent purchasing Hiya Vitamins:

A YouTube creator named “Fit Healthy Momma” compared Hiya to First Day Vitamins, another vitamin brand for children:

Is Hiya False Advertising?

An independent testing laboratory we trust called ConsumerLab published a concerning report on their website in March of 2023.

The report claims that Hiya was running paid advertisements stating that ConsumerLab recommended their supplement(s), while ConsumerLab claims they never made such a recommendation:

“An ‘advertorial’ for Hiya Kids Daily Multivitamin appearing on the website ‘The Daily Post’ provided misinformation and suggested that ConsumerLab.com recommended this product, which is completely false. ConsumerLab has not evaluated any product from Hiya Health.”

Even if this was due to the actions of a third-party marketing agency, we consider this to be a red flag. Companies have a responsibility to ensure accurate advertising.

Pros and Cons of Hiya Vitamins

Here are the pros and cons of Hiya as a brand in our opinion:

Pros:

  • Better formulation than most children’s vitamins
  • Natural colorants
  • No refined sugar
  • Multivitamins may benefit children with poor diets
  • Multivitamins may benefit children with vitamin deficiencies

Cons:

  • Brand may have engaged in false advertising
  • Contains natural flavors
  • Unclear if otherwise healthy children require multivitamins
Stay up-to-date on our research reviews

Conclusion

Hiya is the best-quality children’s multivitamins brand we’ve reviewed to date on Illuminate Health.

The brand has a healthier formulation than commercial children’s vitamins like Flintstones Vitamins, due to the lack of refined sugar and citric acid.

We don’t currently recommend this vitamin brand due to the inclusion of natural flavors, and we recommend that parents consult their pediatrician prior to giving their kids vitamins, because supplementation should be individualized according to research studies cited in this article.

A concerning report suggests that Hiya Vitamins may have engaged in false advertising by claiming that an independent laboratory recommended their products. The laboratory refutes this claim.

If Hiya were to remove the flavoring additive(s) from their formulations, we would consider recommending this brand to parents who plan on purchasing multivitamins for their children.