Jot Coffee Review: Is Coffee Concentrate Overpriced?

Jot Coffee Review: Is Coffee Concentrate Overpriced?

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Jot is a coffee concentrate brand that describes itself as convenient and affordable "Ultra Coffee." One tablespoon is added to water or milk to make a standard coffee drink, and no bean grinding or other prep is needed.

But does Jot have healthy ingredients? How does its cost compare to other popular coffee brands? How do real users rate and describe the effects of Jot Coffee? And which retailer sells this brand for the best price?

In this article we'll answer all of these questions and more, as we analyze the ingredients in Jot Coffee based on research studies to give our take on whether or not it's healthy.

We'll feature real Jot Coffee customer reviews, compare the cost of this brand to other popular coffee brands (including another coffee concentrate brand), and provide a cost comparison to show which retailer sells Jot for the best price.

Ingredient Analysis

Jot Coffee ingredients

The ingredients in Jot Coffee are shown above.

These ingredients are currently only available on one of the brand's "Help" articles, but not on the product page or even the FAQ page.

We consider it to be a red flag when a brand fails to clearly publish ingredients on their product pages, as this is a consumer safety issue.

Based on these ingredients, we would recommend Jot Original which seems to be unflavored.

Natural flavors are included in Jot Coffee, and this is a broad categorical descriptor that we recommend consumers be wary of, for reasons cited from a medical review in our article on Javy Coffee:

"In reality, ‘natural flavors’ are a far cry from what consumers might expect, as they can contain both artificial and synthetic chemicals (often used as processing aids).”

We don't expect there to be any health differences between coffee concentrate and regular coffee, because the active chemical compounds are the same. The only difference is the degree of concentration before water or milk is added.

We Tried Jot Coffee Ourselves

Jot Coffee UGC

As the author of this article, I wanted to try Jot Coffee myself to share my thoughts on the taste, convenience and overall product experience.

I bought Jot Coffee Original from the brand's website because I typically drink black, unflavored coffee.

One of my favorite things about a morning coffee is the routine of preparing it, smelling the beans being ground and pressed, and having a hot fresh coffee right out of my French press. I miss that whole product experience with Jot.

The temperature is an issue, too. The bottle is cold but my filtered water is room temperature, so the default setting for Jot Coffee is slightly colder than room temperature which is odd. 

Surely I could microwave my coffee, but that doesn't sound appealing either.

The taste of this product is not nearly as robust and flavorful as freshly-made coffee in my opinion. It's not bad, it's just mediocre.

I'll give Jot credit that the shipping material and product packaging is totally plastic-free, and the product packaging is very sleek.

I wouldn't ever buy this product in the future, because the convenience of saving five minutes in the morning making coffee is not worth a sensory experience that's much worse in my opinion.

Overall, I'd rate Jot Coffee 4/10. 

Is Jot Overpriced?

Coffee concentrate brands often market themselves as cheaper than buying coffee, but their price isn't always cheaper than buying coffee beans or grounds.

Here's a per-serving price comparison between two popular coffee concentrate brands and a popular coffee grounds brand (prices do not factor in shipping):

Jot (concentrate): $1.86

Javy (concentrate): $0.71

Starbucks Dark Roast (grounds): $0.32

Making coffee at home from grounds or whole beans is often cheaper than making coffee at home from concentrate.

While many coffee concentrate brands like Jot market themselves on price as one value driver, the primary value driver is actually convenience.

And it's worth noting that Starbucks is marketed as a premium brand. There are companies selling coffee grounds which are much cheaper per-serving on Amazon.

Real People Try Jot

A YouTube creator named "PapiEats" tried every flavor of Jot Coffee and shared his thoughts:

A YouTube creator named Morgan Eckroth compared all of the popular coffee concentrates:

Our Clean Coffee Picks

Bulletproof Coffee is our top coffee pick, because it’s ground for convenience, Rainforest Alliance Certified, contains no questionable additives (the only ingredient is ground coffee beans) and is affordable at under $13 per bag on a subscription basis.

Interested consumers can check out Bulletproof Coffee at this link to the product page on the brand's official website.

Four Sigmatic Think is our top nootropic coffee brand, because it contains organic Lion's Mane which is clinically shown to enhance cognitive function.

Interested consumers can check out Four Sigmatic Think at this link to the product page on the brand's official website.

Where to Buy Jot for the Best Price

Jot Coffee Concentrate is currently sold on the brand's website and on Amazon.

Here's a price breakdown for a one-time purchase of Jot Original at the time of publishing this article:

Brand website: $26 (plus shipping, link)

Amazon: $25.95 (free shipping, link to official Amazon listing)

Jot is currently around 20% cheaper on Amazon when factoring in shipping fees.

Coffee Purist Discusses Concentrate

A YouTube creator named "Keen On Coffee," whose channel evaluates coffee products and brands, has a video discussing whether or not coffee concentrate is legit:

Real Customers Review Jot

Amazon is a better resource for honest customer reviews than a brand's website in our opinion.

Jot Original has been reviewed over 1,300 times on Amazon, with an average review rating of 4.3 out of 5 stars at the time of publishing this article.

The top positive review from a verified purchaser is written by a user named "Natasha" who gives the product a 5/5 star rating and likes both the taste and convenience:

"Jot is excellent. I have tried their standard flavor, the vanilla brew and then their seasonal brews named after states (e.g. Minnesota). Besides the utter convenience of blending water to a brew concentrate, the taste is smooth, rich and definitely satisfying."

The top negative review from a verified purchaser comes from a user named "Craig" who gives the product a 1/5 star rating and suggests it's overpriced:

"For comparison, I made a similar batch of condensed coffee with Folgers crystals after my Jot ran out. Tasted the same! I like having the quick caffeine to drop into a glass of milk. But it's not worth the cost for this brand."

Jot currently has an average review rating of 4.1 out of 5 stars on Facebook.

Jot currently has an average review rating of 1 out of 5 stars on the Better Business Bureau (BBB) website, but it's a small sample size.

Pros and Cons of Jot

Here are the pros and cons of Jot Coffee in our opinion:


  • Convenient
  • Cheaper than coffee shop
  • Unflavored versions have no natural flavor
  • Packaged in glass


  • Flavored versions contain natural flavor
  • Expensive for DIY coffee
Stay up-to-date on our research reviews


Jot Coffee is a convenient way to drink coffee, and for people with limited time in the morning this brand may be a great option.

We recommend Jot Original, because it contains no natural flavors according to the brand. This is a healthier option in our opinion than the Jot products that contain natural flavor.

Jot is around twice the price per-serving of another coffee concentrate brand called Javy that is very similar in our opinion (both are packaged in glass and both offer an unflavored coffee concentrate product).

For consumers planning to purchase Jot, Amazon currently has the best price.