Il Makiage’s foundation, called Woke Up Like This, is one of the most popular foundation products on the market. It comes in 50 shades that can match any skin tone, and the brand claims that their foundation has an “advanced, innovative formula for a flawless, uniform natural matte finish.”
But does Il Makiage foundation contain research-backed ingredients to support skin health and appearance? Does it contain any unhealthy additives? Is makeup toxic? And how do real users rate and describe the effects of Il Makiage foundation?
In this article we’ll answer all of these questions and more, as we analyze the ingredients in Il Makiage Foundation to give our take on whether or not it’s likely to improve skin health and appearance, and whether or not it's healthy.
We’ll highlight several questionable additives, feature real Il Makiage customer reviews, and share a video investigating whether makeup is toxic to human health.
Ingredient Analysis
The ingredients in Il Makiage Foundation are shown above.
Iron oxides are used as natural colorants.
Not only are iron oxides safe and non-toxic, they were shown in a review published in the Journal of Cosmetic Dermatology to protect the skin from UV damage.
Titanium dioxide is frequently used in natural sunscreen because it's an effective, "physical" UV blocker.
Sodium hyaluronate was shown in a 2011 clinical trial to significantly reduce wrinkle depth, and it's one of the anti-aging ingredients with the most research backing.
While Il Makiage Foundation has some safe and effective active ingredients, it also contains a wide range of additive ingredients that we consider questionable from a health perspective.
Octocrylene is shown in clinical research to break down into a carcinogenic (cancer-causing) compound called benzophenone.
Talc is contaminated with the carcinogen asbestos more than 10% of the time according to a clinical trial published in the Environmental Health Insights journal.
Fragrance was studied in a medical review published in the Air Quality, Atmosphere & Health journal, and the study authors concluded that fragranced consumer products can "impose serious risks to human health."
Phenoxyethanol is a synthetic preservative shown to be toxic to human cells in a clinical trial, as we documented in our review of another cosmetic brand containing this ingredient called Laura Geller makeup.
Overall, we consider Il Makiage Foundation likely to protect the skin and to potentially have an anti-aging effect.
However, we don't currently recommend this product due to the inactive ingredients discussed above.
Real People Try Il Makiage Foundation
A YouTube creator named “STEPHANIE TOMS” has a review of Il Makiage foundation that includes a live product demonstration.
She gives her take on whether or not the foundation blends well:
Another YouTube influencer named Nikkia Joy reviewed the foundation and shared her thoughts on whether it reduces the appearance of pores.
Her video includes a 12-hour wear test:
Customers Rate Il Makiage Foundation
Il Makiage has been reviewed over 7,000 times on the Better Business Bureau (BBB) website, and has an average review rating of 4.33 out of 5 stars.
A BBB user named “karen c” claims that the online quiz is helpful:
“Love the foundation and concealer. Highly recommend to everyone. The online quiz found my perfect colour match and it looks so natural. Wouldn't go anywhere else for these products now!”
However, while reviews of the product are fairly positive, there are many complaints about the brand on the BBB site.
A customer named “Audrey W” claims that the company charged more than was authorized:
“I signed up for the try before you buy promotion and authorized a $6.32 shipping fee for what I thought was a sample of the product. I then got an email saying there would be charged a ‘temporary pre-authorization fee’ of $48.15 that I did not authorize.”
When we initially published this article, the BBB site had a “Current Alert” for Il Makiage on their website stating the following:
“BBB files indicate a Pattern of Complaints regarding the billing policies, technical issues and customer service practices of Il Makiage. Beginning in Jan. 2019, BBB a marked a notable increase in consumer disputes against this firm. Consumers are telling BBB a host of issues they experience after participating in the company's trial offer called Try Before You Buy.”
However, the brand has since removed this notice, so perhaps Il Makiage has improved their billing practices.
Is Makeup Toxic?
An Al Jazeera exposé on the toxicity of some makeup products is only three minutes long and has a lot of interesting information:
Our Clean Foundation Pick
Ilia True Skin Serum Foundation is our top clean foundation brand.
Ilia’s makeup has natural ingredients beneficial for skin health like aloe vera juice, coconut and jojoba seed oil.
Ilia’s makeup is fragrance-free, free of phenoxyethanol and is also free of synthetic dyes.
While it does contain two preservatives (ethylhexylglycerin and sodium benzoate), we consider these to be less harsh options than the inactive ingrdients in Il Makiage.
We would prefer to recommend a preservative-free makeup product but have not come across one. If we do, we will update this section of the article with that recommendation.
Pros and Cons of Il Makiage Foundation
Here are the pros and cons of Il Makiage Foundation in our opinion:
Pros:
- Extremely popular
- Many shades to match any skin tone
- Mostly positive online customer reviews
- Contains an anti-aging ingredient
- Contains natural sunscreen ingredients
Cons:
- Contains fragrance
- Contains synthetic preservatives
- Contains talc
- Contains other questionable additives
- Expensive
- Some BBB users complain about billing issues
