{"id":605379199282,"title":"Ouai Shampoo Review: \"Detox\" Shampoo That's Toxic?","created_at":"2023-05-07T23:51:13-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Ouai Shampoo Review: 'Detox' Shampoo That's Toxic?\",\n \"keywords\": \"ouai shampoo, ouai shampoo review, ouai shampoo reviews, ouai detox shampoo, ouai dry shampoo, ouai super dry shampoo, shampoo ouai, ouai detox shampoo review, is ouai shampoo good, ouai shampoo detox\",\n \"description\": \"Our research team analyzes the ingredients in two of Ouai's most popular shampoos (Detox Shampoo and Super Dry Shampoo) based on medical studies to give our take on whether or not they're likely to be effective. We share our concerns about the Detox Shampoo.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/ouai-shampoo-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Beth Lertzman\",\n \"honorificSuffix\": \"M.D.\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/beth-lertzman\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/beth-lertzman-md-856619118\/\",\n \"https:\/\/health.usnews.com\/doctors\/beth-lertzman-517042\"\n ],\n \"jobTitle\": \"Dermatology Reviewer\",\n \"knowsAbout\": \"skincare, collagen, cosmetics, surgery, wrinkles, ingredients, formulation, clinical trials, clinical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"University of Delaware\",\n \"Drexel University College of Medicine\",\n \"University of Rochester\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n },\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Ouai_Shampoo_Thumbnail.png?v=1683518077\",\n\"width\": \"3485\",\n\"height\": \"3485\"\n},\n\"citation\": [\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7820954\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/25134312\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/luseta-shampoo-review\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5093181\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30238265\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21982351\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/nexxus-shampoo-review\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\n],\n\"mentions\": [{\n \"@type\": \"Brand\",\n \"name\": \"Detox Shampoo\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"hydrolyzed keratin\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"artificial dyes\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"fragrance\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"preservative\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Walmart\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Ulta\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Sephora\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Amazon\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Bekah \u0026 Co.\"\n }\n],\n\"datePublished\": \"2023-05-07\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Ouai_Shampoo_Review_Article_Header_Image_Optimized.png?v=1683517609\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eO\u003c\/span\u003euai is a personal care brand that’s famous for their shampoo. The brand sells a variety of shampoos, from detox shampoo to anti-dandruff shampoo to dry shampoo, and all are priced at a premium of over $30 per bottle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBut does Ouai shampoo contain ingredients clinically shown to improve hair quality, or is it a waste of money? Does the brand use any questionable additive ingredients? What retailer sells Ouai shampoo for the best price? And how do real users rate and describe the effects of Ouai shampoo?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more as we analyze the ingredients in two of the most popular Ouai shampoos (Detox Shampoo and Dry Shampoo) based on medical studies to give our take on whether they’re likely to be effective or if they’re a waste of money.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ll provide a cost comparison featuring which retailer sells Ouai for the best price, and highlight real, unsponsored Ouai customer reviews.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eIngredient Analysis – Detox Shampoo\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"Ouai Detox Shampoo ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Ouai_Detox_Shampoo_Ingredients_Optimized.png?v=1683517683\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ingredients in Ouai Detox Shampoo are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are a few active ingredients in this formulation that we consider to be effective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHydrolyzed keratin\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7820954\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eInternational Journal of Cosmetic Science\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e to increase hair volume and repair hair damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGlycerin\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was shown in a 2014 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/25134312\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to improve skin moisture content, reduce dandruff and improve skin barrier function.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are a large number of ingredients in this formulation that we consider to be questionable from a health perspective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRed 4\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003eYellow 5\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003eGreen 5\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are artificial dyes, and as we documented in our \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/luseta-shampoo-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLuseta Shampoo reviews\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e article on another cosmetic product that contains artificial dye, clinical evidence suggests that artificial dyes can absorb through the skin and may be toxic to human health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is also included in Ouai Detox Shampoo, and a 2016 \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5093181\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e that examined the health effects of fragranced consumer products concluded that this ingredient “can impose serious risks to human health, environmental quality, businesses, and society.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenzophenone-4\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is typically used as an active ingredient in sunscreens, which makes it a strange choice for a shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA 2018 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30238265\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e describes this ingredient as damaging to natural ecosystems.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eChlorphenesin\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003ephenoxyethanol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are synthetic preservatives, and both were shown to be toxic to human cells in a 2020 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePotassium sorbate\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is an additional preservative, and \u003c\/span\u003e\u003cb\u003elinalool\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003ecitronellol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are additional fragrance ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOverall, we consider Ouai Detox Shampoo somewhat likely to improve hair quality due to the fact that it contains keratin and glycerin, however we don’t currently recommend this product due to all of the questionable additives highlighted in this section.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also find it questionable that this product is marketed as a “Detox” shampoo while containing at least a few ingredients shown to be toxic to human cells in clinical trials.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA YouTube creator named “SummerNicole” gave her take on whether this shampoo is worth the money in an unsponsored review:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/e9SUQYRmpLc\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eIngredient Analysis – Dry Shampoo\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"Ouai Dry Shampoo ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Ouai_Dry_Shampoo_Ingredients_Optimized.png?v=1683517709\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ingredients in Ouai Super Dry Shampoo are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePanthenol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e may be an effective scalp moisturizer according to a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21982351\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eJournal of Cosmetic Science\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis is the only potentially effective ingredient we can identify in Ouai’s dry shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are a number of questionable additive ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003ecitronellol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003elinalool\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e were discussed in the previous section.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenzyl salicylate\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a fragrance ingredient that was categorized as a health hazard by a Japanese regulatory agency, as we documented in our \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/nexxus-shampoo-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNexxus Shampoo\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e review article.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCetrimonium chloride\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is another synthetic preservative, and \u003c\/span\u003e\u003cb\u003egeraniol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is another fragrance ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOverall, we do not consider Ouai Dry Shampoo likely to improve hair quality, because we’re unable to identify a single active ingredient directly shown to do so in clinical studies, and the brand fails to provide any proof of efficacy on their product page.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eWe do consider this formulation to be healthier than Ouai Detox Shampoo\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e because it’s free of artificial dyes and the two synthetic preservatives shown to be toxic to human cells in a clinical trial.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA YouTube creator named Tracey Violet reviewed Ouai Super Dry Shampoo and included a live product demo with before-and-after images of her hair:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Qr7xjs12j18\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eWhere to Buy Ouai Shampoo for the Best Price\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOuai Shampoo is sold at a variety of online retailers. Here’s a price breakdown for the two products reviewed in this article at the time of publishing:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOuai Detox Shampoo\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWalmart: $49.42 (third-party seller, \u003ca href=\"https:\/\/www.walmart.com\/ip\/OUAI-Detox-Shampoo-Clarifying-Cleanse-Dirt-Oil-Product-Hard-Water-Buildup-Get-Back-Super-Clean-Soft-Refreshed-Locks-Free-Parabens-Sulfates-Phthalates\/951744625\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand website: $32 (plus $9.95 shipping, \u003ca href=\"https:\/\/theouai.com\/products\/detox-shampoo\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUlta: $32 (plus $6.95 shipping, \u003ca href=\"https:\/\/www.ulta.com\/p\/detox-shampoo-pimprod2015770?sku=2565432\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSephora: \u003cstrong\u003e$32 (free shipping\u003c\/strong\u003e, \u003ca href=\"https:\/\/www.sephora.com\/product\/ouai-haircare-detox-shampoo-P457223\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon: \u003c\/span\u003e\u003cb\u003e$32 (free shipping\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e – \u003c\/span\u003e\u003ca href=\"https:\/\/amzn.to\/41eIyKH\" rel=\"sponsored\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink to official Amazon listing\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOuai Super Dry Shampoo\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand website: $26 (plus $9.95 shipping, \u003ca href=\"https:\/\/theouai.com\/products\/super-dry-shampoo\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUlta: $26 (plus $6.95 shipping, \u003ca href=\"https:\/\/www.ulta.com\/p\/super-dry-shampoo-pimprod2012542?sku=2607819\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSephora: \u003cstrong\u003e$26 (free shipping\u003c\/strong\u003e, \u003ca href=\"https:\/\/www.sephora.com\/product\/super-dry-shampoo-P449136?skuId=2269454\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon: \u003c\/span\u003e\u003cb\u003e$26 (free shipping\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e – \u003c\/span\u003e\u003ca href=\"https:\/\/amzn.to\/42fFJKG\" rel=\"sponsored\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink to official Amazon listing\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhen considering shipping fees, Ouai shampoo is 24% to 28% less expensive for single orders on Amazon than on the brand’s website.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eHairdresser Reviews Ouai Shampoo\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA YouTube creator named “Bekah \u0026amp; Co.” shares her thoughts on Ouai hair products in an unsponsored review. She explains why she tried the brand, her least favorite Ouai product, her favorite Ouai product and more:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/WRSasPgm1KA\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal Customers Review Ouai Shampoo\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon is a better resource for honest customer reviews than a brand’s website in our opinion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetox Shampoo is currently Ouai’s most-reviewed product on Amazon, with over 2,900 reviews and an average review rating of 4.6 out of 5 stars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe top positive review from a verified purchaser is written by a user named “Don’t buy” who claims the shampoo improved their hair quality:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“I’ve tried so many things to help with my hair not getting greasy fast and nothing has worked. \u003c\/span\u003e\u003cb\u003eThis shampoo has helped so much, so far I been able to go 2 days without my hair getting greasy after using. It hasn’t stripped my hair either, my hair is still very soft and feel so clean and nice. I love it and I highly recommend.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe top negative review from a verified purchaser comes from a user named “Meghana” who claims the shampoo caused side effects:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“I got my shampoo delivered today and it is THE WORST experience ever. My hair is naturally good and never had any issues until I used this. Hair comes off and it causes terrible hairfall. This product should be reported”\u003c\/b\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eOur Clean Hair Care Picks\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Shampoo_Image_20df2087-a8ba-4c39-adbe-7dd14757ec84.png?v=1666993226\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/amzn.to\/3SViT6y\" rel=\"sponsored\"\u003eAcure Vivacious Volume Shampoo\u003c\/a\u003e\u003c\/strong\u003e is our top shampoo pick, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eonly costs $7.49\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eat the time of updating this article.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis shampoo is formulated with effective and non-toxic plant-based compounds like \u003c\/span\u003e\u003cb\u003ealoe vera juice\u003c\/b\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cb\u003eargan oil\u003c\/b\u003e\u003cspan\u003e. It also contains \u003cstrong\u003erosemary leaf oil\u003c\/strong\u003e which was shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\u003e\u003cspan\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan\u003ePhytotherapy Research\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e journal to promote hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/track.revoffers.com\/aff_c?offer_id=267\u0026amp;aff_id=7240\u0026amp;url_id=7700\" rel=\"sponsored\"\u003eHappy Head Topical\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis our top hair growth solution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis formulation uses FDA-approved hair loss ingredients like minoxidil which is\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12196747\/\"\u003eclinically shown\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eto increase hair count by 11%.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003ePros and Cons of Ouai Shampoo\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere are the pros and cons of Ouai Shampoo in our opinion:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb\u003ePros:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAesthetic packaging\/branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains at least one research-backed active ingredient\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePositive Amazon reviews\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb\u003eCons:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains additional fragrance ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains synthetic preservatives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnimpressive active ingredients in our opinion\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDetox Shampoo contains synthetic dyes\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand charges for shipping\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eDoesn’t appear to be clinically tested\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExpensive\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOuai Shampoo is unimpressive for the price.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe company clearly has an eye for branding and packaging, but the formulations themselves leave us underwhelmed. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe were only able to identify two potentially effective active ingredients in Detox Shampoo, and one in Super Dry Shampoo. Many shampoo reviews we publish on Illuminate Health identify more than three research-backed active ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOuai shampoos contain a large number of questionable additive ingredients such as fragrance and synthetic dye that may be harmful to human health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMost of the customer reviews we came across while researching this article were favorable, and the average Amazon rating for this brand is higher than the category average.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor consumers intent on purchasing Ouai Shampoo, Amazon currently has the best prices when considering shipping fees.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2023-05-07T23:58:48-04:00","updated_at":"2023-11-24T19:21:16-05:00","summary_html":"We analyze the ingredients in two of Ouai's most popular shampoos (Detox Shampoo and Super Dry Shampoo) based on medical studies to give our take on whether or not they're likely to be effective. We share our concerns about the Detox Shampoo.","template_suffix":"","handle":"ouai-shampoo-review","tags":"_related:shampoo"}

Ouai Shampoo Review: "Detox" Shampoo That's Toxic?

Ouai Shampoo Review: "Detox" Shampoo That's Toxic?


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Ouai is a personal care brand that’s famous for their shampoo. The brand sells a variety of shampoos, from detox shampoo to anti-dandruff shampoo to dry shampoo, and all are priced at a premium of over $30 per bottle.

But does Ouai shampoo contain ingredients clinically shown to improve hair quality, or is it a waste of money? Does the brand use any questionable additive ingredients? What retailer sells Ouai shampoo for the best price? And how do real users rate and describe the effects of Ouai shampoo?

In this article we’ll answer all of these questions and more as we analyze the ingredients in two of the most popular Ouai shampoos (Detox Shampoo and Dry Shampoo) based on medical studies to give our take on whether they’re likely to be effective or if they’re a waste of money.

We’ll provide a cost comparison featuring which retailer sells Ouai for the best price, and highlight real, unsponsored Ouai customer reviews.

Ingredient Analysis – Detox Shampoo

Ouai Detox Shampoo ingredients

The ingredients in Ouai Detox Shampoo are shown above.

There are a few active ingredients in this formulation that we consider to be effective.

Hydrolyzed keratin was shown in a clinical trial published in the International Journal of Cosmetic Science to increase hair volume and repair hair damage.

Glycerin was shown in a 2014 clinical trial to improve skin moisture content, reduce dandruff and improve skin barrier function.

There are a large number of ingredients in this formulation that we consider to be questionable from a health perspective.

Red 4, Yellow 5 and Green 5 are artificial dyes, and as we documented in our Luseta Shampoo reviews article on another cosmetic product that contains artificial dye, clinical evidence suggests that artificial dyes can absorb through the skin and may be toxic to human health.

Fragrance is also included in Ouai Detox Shampoo, and a 2016 medical review that examined the health effects of fragranced consumer products concluded that this ingredient “can impose serious risks to human health, environmental quality, businesses, and society.”

Benzophenone-4 is typically used as an active ingredient in sunscreens, which makes it a strange choice for a shampoo.

A 2018 clinical trial describes this ingredient as damaging to natural ecosystems.

Chlorphenesin and phenoxyethanol are synthetic preservatives, and both were shown to be toxic to human cells in a 2020 clinical trial.

Potassium sorbate is an additional preservative, and linalool and citronellol are additional fragrance ingredients.

Overall, we consider Ouai Detox Shampoo somewhat likely to improve hair quality due to the fact that it contains keratin and glycerin, however we don’t currently recommend this product due to all of the questionable additives highlighted in this section.

We also find it questionable that this product is marketed as a “Detox” shampoo while containing at least a few ingredients shown to be toxic to human cells in clinical trials.

A YouTube creator named “SummerNicole” gave her take on whether this shampoo is worth the money in an unsponsored review:

Ingredient Analysis – Dry Shampoo

Ouai Dry Shampoo ingredients

The ingredients in Ouai Super Dry Shampoo are shown above.

Panthenol may be an effective scalp moisturizer according to a medical review published in the Journal of Cosmetic Science.

This is the only potentially effective ingredient we can identify in Ouai’s dry shampoo.

There are a number of questionable additive ingredients.

Fragrance, citronellol and linalool were discussed in the previous section.

Benzyl salicylate is a fragrance ingredient that was categorized as a health hazard by a Japanese regulatory agency, as we documented in our Nexxus Shampoo review article.

Cetrimonium chloride is another synthetic preservative, and geraniol is another fragrance ingredient.

Overall, we do not consider Ouai Dry Shampoo likely to improve hair quality, because we’re unable to identify a single active ingredient directly shown to do so in clinical studies, and the brand fails to provide any proof of efficacy on their product page.

We do consider this formulation to be healthier than Ouai Detox Shampoo because it’s free of artificial dyes and the two synthetic preservatives shown to be toxic to human cells in a clinical trial.

A YouTube creator named Tracey Violet reviewed Ouai Super Dry Shampoo and included a live product demo with before-and-after images of her hair:

Where to Buy Ouai Shampoo for the Best Price

Ouai Shampoo is sold at a variety of online retailers. Here’s a price breakdown for the two products reviewed in this article at the time of publishing:

Ouai Detox Shampoo

Walmart: $49.42 (third-party seller, link)

Brand website: $32 (plus $9.95 shipping, link)

Ulta: $32 (plus $6.95 shipping, link)

Sephora: $32 (free shipping, link)

Amazon: $32 (free shippinglink to official Amazon listing)

Ouai Super Dry Shampoo

Brand website: $26 (plus $9.95 shipping, link)

Ulta: $26 (plus $6.95 shipping, link)

Sephora: $26 (free shipping, link)

Amazon: $26 (free shippinglink to official Amazon listing)

When considering shipping fees, Ouai shampoo is 24% to 28% less expensive for single orders on Amazon than on the brand’s website.

Hairdresser Reviews Ouai Shampoo

A YouTube creator named “Bekah & Co.” shares her thoughts on Ouai hair products in an unsponsored review. She explains why she tried the brand, her least favorite Ouai product, her favorite Ouai product and more:

Real Customers Review Ouai Shampoo

Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.

Detox Shampoo is currently Ouai’s most-reviewed product on Amazon, with over 2,900 reviews and an average review rating of 4.6 out of 5 stars.

The top positive review from a verified purchaser is written by a user named “Don’t buy” who claims the shampoo improved their hair quality:

“I’ve tried so many things to help with my hair not getting greasy fast and nothing has worked. This shampoo has helped so much, so far I been able to go 2 days without my hair getting greasy after using. It hasn’t stripped my hair either, my hair is still very soft and feel so clean and nice. I love it and I highly recommend.”

The top negative review from a verified purchaser comes from a user named “Meghana” who claims the shampoo caused side effects:

“I got my shampoo delivered today and it is THE WORST experience ever. My hair is naturally good and never had any issues until I used this. Hair comes off and it causes terrible hairfall. This product should be reported”

Our Clean Hair Care Picks

Acure Vivacious Volume Shampoo is our top shampoo pick, and only costs $7.49 at the time of updating this article.

This shampoo is formulated with effective and non-toxic plant-based compounds like aloe vera juice and argan oil. It also contains rosemary leaf oil which was shown in a clinical trial published in the Phytotherapy Research journal to promote hair growth.

Happy Head Topical is our top hair growth solution.

This formulation uses FDA-approved hair loss ingredients like minoxidil which is clinically shown to increase hair count by 11%.

The brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.

Pros and Cons of Ouai Shampoo

Here are the pros and cons of Ouai Shampoo in our opinion:

Pros:

  • Aesthetic packaging/branding
  • Contains at least one research-backed active ingredient
  • Positive Amazon reviews

Cons:

  • Contains fragrance
  • Contains additional fragrance ingredients
  • Contains synthetic preservatives
  • Unimpressive active ingredients in our opinion
  • Detox Shampoo contains synthetic dyes
  • Brand charges for shipping
  • Doesn’t appear to be clinically tested
  • Expensive
Stay up-to-date on our research reviews

Conclusion

Ouai Shampoo is unimpressive for the price.

The company clearly has an eye for branding and packaging, but the formulations themselves leave us underwhelmed. 

We were only able to identify two potentially effective active ingredients in Detox Shampoo, and one in Super Dry Shampoo. Many shampoo reviews we publish on Illuminate Health identify more than three research-backed active ingredients.

Ouai shampoos contain a large number of questionable additive ingredients such as fragrance and synthetic dye that may be harmful to human health.

Most of the customer reviews we came across while researching this article were favorable, and the average Amazon rating for this brand is higher than the category average.

For consumers intent on purchasing Ouai Shampoo, Amazon currently has the best prices when considering shipping fees.