Goli has made apple cider vinegar (ACV) fun with great branding, but are their products actually healthy? In this article we'll review the formulation of Goli Apple Cider Vinegar gummies based on published medical research, and try to answer this question. We've also reviewed Goli Ashwagandha gummies, and you can read that review in the linked article.
We’ll analyze both the active and inactive ingredients in Goli ACV gummies, as well as their respective doses, to give our opinion on whether these products are actually worth the money or if they're just backed by great marketing like so many popular supplement brands.
Before getting into the specifics, we want to note that Goli’s Supplement Facts label lists active ingredients and their doses, and “Other Ingredients” with unlisted doses. Goli highlights some of these "Other Ingredients" in their marketing, and we strongly disagree with this practice. Marketing ingredients that are present in such small quantities that they’re not even listed as an active ingredient is unethical in our opinion, and could be considered misleading.
As an example, Goli highlights pomegranates on both their website and Amazon pages. Their website states that “The rich color and unique flavor of pomegranate helps give our Goli ACV Gummies their signature red appearance and delicious taste.”
The entire Goli gummy serving is only 15 calories (which includes all component ingredients). A full pomegranate is 234 calories. Pomegranate is such a small percentage of the 15 calorie formulation that its dosage isn’t listed, so perhaps there’s 50 milligrams (mg) or so of pomegranate in the formulation.
How much “signature appearance and delicious taste” are consumers getting for a miniscule fraction of a pomegranate? Supplement companies frequently add absurdly small amounts of exotic ingredients to their products so they can highlight the ingredient in marketing, and we disagree with this practice.
Dosage and Health Claims
Goli contains 500 mg of ACV standardized to 5% acetic acid. This is one of the active chemical compounds in ACV which is thought to provide most of the health benefits. This standardization is sound, as many medical studies on ACV standardize to 5% acetic acid, as we outlined in our recent apple cider vinegar gummies review article. However the 500 mg dosage appears to be substantially underdosed.
Most of the studies we’ve come across on ACV supplementation with human subjects involve a daily dose of at least 15 milliliters (mL), which is significantly more than that in Goli. We haven’t come across one study with human subjects at a dose as low as 500 mg, and Goli doesn’t cite any on their website.
Goli’s branding makes vague claims about the health benefits of their ACV gummies. Their Amazon listing states you can “feel as your body detoxes with Goli gummies.” We haven't come across any published medical research suggesting that ACV provides detoxification support in humans, at any dosage, never mind the low dose in Goli’s gummies.
We also have failed to locate any clinical research on humans proving ACV aids in immune function, although there is some preliminary research on animals.
We’re not anti-ACV. It’s a whole food with a unique nutritional profile including prebiotic compounds. We’re anti-uncited health claims. We don't believe Goli ACV is likely to provide any substantive health benefits.
Other Active Ingredients
Goli ACV Gummies contain 1.2 micrograms (mcg) of a poorly-absorbed, synthetic form of Vitamin B12 called cyanocobalamin. The better-absorbed form is called methylcobalamin and well-formulated supplements tend to use this version. Methylcobalamin is bio-identical to the B12 in our body, and to that in animal meat.
The other vitamin in this supplement is folic acid, which is a synthetic form of Vitamin B9 that humans struggle to metabolize based on medical research, and which may be associated with increased cancer risk (source 1, source 2, source 3).
Even if the cancer association is weak based on available research, we would strongly recommend the bioavailable form of the vitamin called l-methylfolate over folic acid.
Goli also contains added sugar. Many gummies do, so they’re not alone in this regard, but it’s strange to have a company touting the immune benefits of their product with added sugar. We know from decades of medical research that excessive intake of added sugar is harmful to human immune function, and many Americans already consume too much added sugar from diet, so we recommend avoiding supplements with added sugar.
Lack of Published Product Testing
Goli’s site claims that the company “test[s] at every stage of the process” and that “the highest quality ingredients are used”.
Perhaps they do, but without telling consumers what they’re testing for and publishing those test results, consumers have no reason to believe it.
We believe that all supplement companies making health claims should publish test results proving that their products are accurately labeled, as potent as advertised and low in contaminants. This type of transparency would help consumers make informed choices, and ensure the safety of products they put in their bodies.
Do Goli Gummies Cause Weight Loss?
Goli doesn’t claim that their ACV gummies cause weight loss, but many consumers are curious about whether or not they do given that there is a lot of information online about ACV and weight loss.
One clinical trial found that ACV does cause weight loss in overweight patients. Trial participants consumed 30 mL of ACV daily and lost weight. This is a daily dosage of over 50x the amount in Goli. So while ACV supplementation may cause weight loss, we don’t believe it’s likely that Goli gummies will cause weight loss.
Do Goli Gummies Cause Side Effects?
We don’t believe there’s any risk of side effects from Goli gummies unless a patient is allergic to one of the ingredients. This formulation contains well-studied ingredients, and while we believe the ACV amount is underdosed, this actually reduces the risk of side effects because high doses of ACV can cause gastrointestinal discomfort in some patients.
It’s also worth noting that Goli makes no mention of side effects on their website. This suggests that there are none, because manufacturers would be taking a serious legal risk if they intentionally failed to publish side effect information.
Goli ACV YouTube Review
One of the most popular reviews of Goli ACV is from a YouTube creator channel called “Thomas DeLauer.” Their review of Goli ACV and comparison with real ACV has garnered over 200,000 views at the time of updating this article, and seems unsponsored and unbiased:
We do want to highlight that Goli does good work in regards to charity, donating 6 months of vitamins to a child in need with every purchase of their product, which seems quite generous. They do this in partnership with Vitamin Angels.
The supplement industry is one with very high margins, and we hope that more supplement brands in the future will make charitable pledges because most of them can afford it.