Allurium Beauty is a cosmetic company with a popular hair serum called Hair Growth Serum. The product is formulated specifically for women of color, and the brand suggests that some women see noticeable results in two weeks or less.

But does Allurium contain research-backed ingredients for hair growth? Are there any unhealthy ingredients? Do hair loss causes and solutions really vary by race? And is Allurium better or worse than popular hair growth serums like Veganic Hair Oil?

In this article we’ll answer all of these questions and more, as we analyze the ingredients in Allurium Hair Growth Serum to give our take on whether or not it's likely to support hair growth, and whether or not it's healthy.

We’ll share our concerns about potentially unscientific claims of hair loss solutions by race, and compare Allurium Hair Growth Serum to other popular hair growth serums to pick our winners (and losers).

Key takeaways:

• Contains research-backed active ingredients for hair growth
• No unhealthy additives
• We currently recommend Allurium Hair Growth Serum

Ingredient Analysis

The ingredients in Allurium Hair Growth Serum are shown below:

This product does contain some natural ingredients with research backing for hair loss and hair quality.

Coconut oil was shown to be highly effective in preventing hair damage in a clinical trial published in the Journal of Cosmetic Science. The researchers suggest that due to its molecular structure, coconut oil can protect hair from the inside:

“Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft.”

Peppermint is another potentially effective active ingredient, although the brand fails to list whether it’s the herb or oil used. A 2014 clinical trial documented that peppermint oil can promote hair growth.

Tea tree oil is clinically shown to be effective against dandruff, as we documented in our review of the Vitality Extracts brand.

Castor oil may increase hair quality by improving its luster (shine), according to a medical review published in the Journal of Drugs in Dermatology.

Black tea may also cause hair growth, given that a 2013 animal study found black tea extract “significantly promoted hair growth” after two weeks.

One of the best things about Allurium Hair Growth serum is it’s entirely free of questionable additive ingredients like fragrance, synthetic dyes or harsh preservatives.

Overall, we consider Allurium Hair Growth Serum likely to improve hair growth and hair quality, and we currently recommend this product.

This is one of the better hair growth serums that we’ve reviewed to date on Illuminate Health.

Does Race Impact Hair Loss?

Allurium’s marketing suggests that their products are formulated for women of color.

It’s certainly true that different races have different hair textures and hair types, on average, and this may be what the brand is referring to.

Someone with type 4 hair may require different active ingredients than someone with type 1 hair to achieve the desired aesthetic appearance of their hair.

However, we want to note to consumers that we haven’t come across any medical evidence that hair loss requires different solutions by race or hair type.

Hair loss is a biological process that can be caused by a variety of factors including nutritional deficiency, localized inflammation, hormonal imbalances and more.

While different races vary in terms of hair loss frequency, the actual biological causes appear to be the same. A video from the “Aglow Dermatology” YouTube channel has a well-researched video on this topic:

Allurium vs. Popular Hair Growth Serums

Here's how Allurium compares to other popular hair growth serums in terms of potential effectiveness and healthiness, in our opinion:

Noor Hair Serum

Contains fragrance, which is clinically shown to have negative health effects.

Winner: Allurium Hair Growth Serum

Veganic Hair Oil

Like Allurium, Veganic Hair Oil is a highly potent formulation without any unhealthy additives.

Both products contain the exact same number of active ingredients that we could find research support for.

Winner: Tie

Inala

Inala sells a hair growth serum called Power Potion which contains three synthetic preservatives which may be unhealthy.

Winner: Allurium Hair Growth Serum

Our Clean Hair Growth Picks

Ritual HyaCera is our top hair growth supplement.

This supplement contains wheat oil extract, and a 2024 clinical trial reported that a wheat lipid complex had "a reducing effect on hair shedding and a stimulating effect on hair reappearance and growth."

MBG Omega-3 Potency+ is our top hair thickness pick.

Supplementation with omega-3 fats and antioxidants is clinically shown to improve hair density, and MBG's supplement contains both.

Both of the products recommended in this section are free of ingredients we consider to be unhealthy.

Allurium Hair Growth Serum Pros and Cons

Pros:

• All natural ingredients
• Many research-backed ingredients
• Should support hair growth
• Should improve hair appearance and texture
• Zero unhealthy additives
• Relatively affordable given product category

Cons:

• Doesn’t appear clinically tested

Conclusion

Allurium Hair Growth Serum has an impressive formulation, and we recommend this product based on its ingredients.

It contains some ingredients shown in clinical studies to support hair growth, and has no unhealthy additives at all.

We consider this product to be better-formulated than the majority of the hair growth products we’ve analyzed on Illuminate Health, many of which contain inactive ingredients that may be harmful or toxic.

We consider Allurium Hair Growth serum to be a healthier formulation than Noor Hair Serum and Inala Power Potion.

We consider it to be equivalent to Veganic Hair Oil.