Azuna is an odor eliminator and air freshener brand. The company markets its offerings as healthier alternatives to air freshener spray and car air fresheners.

But is Azuna actually a healthier option, or are these just marketing claims? What’s actually in Azuna, and are there any questionable ingredients? How do real users rate the scent and overall product experience? And which retailer sells Azuna for the best price?

In this article we’ll answer all of these questions and more, as we analyze the ingredients in Azuna based on medical studies to give our take on whether this product is likely to be effective and safe, or whether it’s a waste of money.

We’ll feature unsponsored customer reviews, compare the healthiness of Azuna to commercial air fresheners like Febreze, and provide a cost comparison to show which retailer sells Azuna for the best price.

We’ll also highlight some questionable health claims on Azuna’s website.

Ingredient Analysis

The ingredients in Azuna are shown above.

The first red flag about this brand is the failure to clearly define all ingredients on the product page. We don’t understand what “a light fragrance” is supposed to mean.

On the brand’s FAQ page, the company claims to use a blend of essential oils that vary based on the scent.

If so, they should clearly publish which essential oils are used on the product page for each scent, because this is important for consumer safety.

Tea tree oil does have antimicrobial properties, suggesting it can reduce bacterial levels, according to a medical review published in the Clinical Microbiology Reviews journal.

However, we can’t find any evidence that tea tree oil kills germs in the air when used in an aerosol or room freshener. Most of the clinical trials we came across on tea tree oil were in test tubes or on skin.

The brand does not cite any medical evidence on their product page showing that tea tree oil kills ambient germs.

We likely have no issues with the other ingredients, although we'd prefer if Azuna clearly publishes what the "binder/thickener" ingredient is.

Overall, Azuna may make the air smell better since that’s a subjective determination, but we can’t find any evidence that it actually cleans or purifies the air.

For consumers that do purchase from Azuna, we recommend the glass jars over the plastic jars.

But is Azuna healthier than commercial air fresheners? We’ll share our thoughts in the next section of this article.

Azuna vs. the Competition

The ingredients in Febreze AIR Mountain scent are shown above.

Fragrances is listed as an ingredient, and triethanolamine is one of the fragrance chemicals used. This compound is “irritating to the skin, eyes and respiratory tract” according to a medical review published in the Reviews of Environmental Contamination and Toxicology journal.

Benzisothiazolinone is a preservative that’s toxic to lung cells according to a 2023 clinical trial.

Overall, we consider Azuna to be a much healthier alternative to commercial air fresheners.

A YouTube video published by the “Insider Tech” channel discusses why air fresheners may be bad for your health, and is under 90 seconds long:

Questionable Health Claims on Azuna Website

There are several uncited health claims on Azuna’s website that we consider to be questionable from a scientific perspective.

The company claims to eliminate odors rather than masking them, but provides no proof or citation for this claim:

The company also claims to be an “air purifier,” which is defined in clinical research as a device that reduces fine particulate matter in air. Azuna provides no proof or citation that their product(s) reduce fine particulate matter from the air:

We don’t understand how Azuna can make these specific health claims if their products have not been clinically proven to have these effects.

We recommend that consumers exercise caution when considering purchasing from companies that make health claims without providing clinical evidence to back those health claims.

Where to Get the Best Price

Azuna is sold on Amazon and the brand’s website at the time of publishing this article. Here’s a price breakdown for the Luxe Glass Apartment Kit at the time of publishing this article:

Brand website: $49.49 (plus shipping, link)

Amazon: $49.49 (free shipping, link to official Amazon listing)

Azuna’s apartment kit is currently around 10% cheaper on Amazon than on the brand’s website when factoring in shipping fees.

Real People Try Azuna

A TikTok creator named “Kristen in Texas” had a bad experience with Azuna:

@kristen.in.texas #productreview #review #azuna #badsmell #review ♬ original sound - Kristen in Texas

A TikTok creator named “allycat” claims that Azuna has been a healthier choice for her than scented candles:

@allycat716 #thyroidcancer #toxic@azunafresh ♬ original sound - allycat

Our Clean Air Purifier Pick

Sans Air Purifier Mini is our top air purifier pick.

The brand uses medical-grade HEPA 13 filtration, and features an Air Quality Index (AQI) reader that shows real-time air quality data indoors.

The Sans purifier also contains activated carbon to capture volatile organic compounds (VOCs) like formaldehyde.

Sans has a decidel (dB) rating of 30, which is significantly quieter than an indoor fan.

Real Customers Review Azuna

Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.

Azuna’s “Whole-Home Kit” has been reviewed over 140 times at the time of publishing this article, with an average review rating of 4 out of 5 stars.

The top positive review from a verified purchaser comes from a user named “N. Fuller” who gives the product a 5/5 rating and claims it’s effective as an odor eliminator:

“I can't believe I am writing a glowing review of an odor remover... but this product is wonderful. I have a couple of areas in the house that smell musty or mousey or like a laundry room with a front loader washer…I could not believe the difference. The nasty smells are gone”

The top negative review from a verified purchaser is written by a user named “JoanKNJ” who gives the product a 1/5 star rating and claims it’s ineffective:

“Not only is there zero scent in the house after 2 weeks of use, but I went away for a few days and came back to a house as musty as ever - no difference.”

Pros and Cons of Azuna

Here are the pros and cons of Azuna in our opinion:

Pros:

• Healthier than most air freshener brands
• May use entirely essential oils for fragrance
• Affordable (per-use)

Cons:

• We can’t find any clinical evidence this product actually purifies air
• Brand fails to clearly list all fragrance ingredients on product page
• Brand website contains questionable health claims
• We can’t find any evidence that tea tree oil kills ambient germs
• Brand website charges for shipping

Conclusion

Azuna is an interesting brand, and may be a healthier air freshener option than most commercial alternatives.

We can’t find any evidence that Azuna products actually clean or filter the air in any way, because this brand doesn’t appear to have funded any clinical trials of their product line.

We’re unclear on how Azuna can make specific health claims on their website such as the suggestion of air purification without clinical research to back it.

For the most part, we consider this brand (and this entire product category) to be a waste of money.

Air purification devices with HEPA filters actually reduce particulate matter from the air and can improve health. 

Customer reviews of Azuna that we came across while researching this article were mixed.

We hope that in the future, Azuna clearly publishes the fragrance ingredients on their product pages, because this is important for consumer safety.