Disclaimer: None of the information in this article constitutes medical advice. All statements are merely the opinion of the writer(s). We recommend that individuals follow their doctor’s guidance in regard to multivitamin use.

First Day Vitamins is a vitamin brand for the whole family. The company sells gummy vitamins for kids, teens, adult men and adult women, and claims to use “Real science” and “The best ingredients.”

But does First Day Vitamins contain research-backed ingredients and effective vitamin doses? Does the brand contain any questionable additives? Why is it so hard to find the full ingredient list? And how do real users rate and describe the effects of First Day Vitamins? 

In this article we’ll answer all of these questions and more, as we analyze the ingredients in First Day Vitamins based on medical studies to give our take on whether the formulations are healthy or if they’re a waste of money.

We’ll also highlight some questionable additive ingredients, and feature real First Day Vitamins customer reviews.

Key takeaways:

• Brand makes unproven health claims on website
• Contains some inactive ingredients we consider to be unhealthy
• We do not currently recommend First Day Vitamins 

Ingredient Analysis

The ingredients in First Day Vitamins Men's Daily Provisions are shown below:

There is no dose listed for any of the fruit and vegetable ingredients, and there are several “Other Ingredients” which we consider unhealthy:

Cane sugar is included at a relatively low dose of 2 grams (g), but added sugar intake in excess is clinically shown to be associated with increased risk of cardiovascular disease and diabetes.

Since many Americans already consume too much added sugar from diet, we generally recommend avoiding supplements containing added refined sugars.

Citric acid is a preservative and flavor enhancer shown to cause whole body inflammation in some individuals in a medical review published in the Toxicology Reports journal.

Natural flavors is a broad categorical term that fails to describe the specific flavoring agents used, and some flavoring ingredients may have toxicity concerns as we documented in our review of Activated You Morning Complete.

As documented above, these inactive ingredients are not currently listed on the Supplement Facts label, which is a clear violation of FDA regulations.

Are Multivitamins Even Necessary?

We haven’t come across much convincing medical evidence that the average healthy adult benefits from multivitamin supplementation.

A 2012 medical review analyzed data from clinical trials and population studies on multivitamin supplementation and concluded that multivitamin and multi-mineral supplements “may slightly increase the risk of cancer” over long periods of use.

A meta-study published in the Nutrition journal suggested that multivitamin use is safe, but didn’t find that it improved any health outcomes compared to individuals not taking multivitamins.

A 2012 medical review found that multivitamin supplementation may improve some aspects of cognitive function such as free recall memory.

A YouTube video published by the popular TODAY show has over 60,000 views and discusses results from a new study that’s unfavorable to vitamin users:

Questionable Health Claims on Brand Website

Beyond the questionable marketing claims on the First Day Vitamins website, there are a number of questionable health claims that we wish to highlight.

As shown below, a doctor named Kim Langdon claims to recommend First Day Vitamins because it’s challenging to get children to eat three to four servings of produce:

But First Day Vitamins doesn’t even publish the doses of the fruit and veggie ingredients, so how can consumers know whether it meets the criteria for one (or more) servings of fruit or vegetables?

First Day Vitamins also claims to use the “most absorbable ingredients”:

However, no proof is provided for this claim.

We haven’t come across any evidence published by the brand that their ingredients are any more or less absorbable than the ingredients in other multivitamins.

Real People Try First Day Vitamins

A YouTube creator named “Mamie Elizabeth” shared her experience giving these vitamins to her kids:

A YouTube creator named “Mami Must Haves” shared her experience buying First Day Vitamins for her child:

Our Clean Vitamin Picks

Ritual Men's Multi and Ritual Women's Multi is our top value multivitamin brand.

The brand is clinically shown to be effective, and uses absorbable vitamin and mineral formats.

Performance Lab NutriGenesis Men and Performance Lab NutriGenesis Women is our top premium multivitamin brand.

This brand contains a complete set of vitamins and minerals in absorbable formats, and we tried it ourselves and noted subjective energy improvements.

All of the products recommended in this section are entirely free of additive ingredients that we consider to be unhealthy.

First Day Vitamins Pros and Cons

Here are the pros and cons of First Day Vitamins in our opinion:

Pros:

• Lower in sugar than some gummy supplements
• Nutrients seem appropriately dosed
• Aesthetically pleasing branding

Cons:

• Contains added sugar
• Contains citric acid
• Contains natural flavors
• Brand makes questionable health claims
• Brand has two different ingredient lists
• Multivitamin supplementation may be a waste of money

Conclusion

First Day Vitamins is not a supplement brand that we would recommend.

While the brand does use active ingredients that seem appropriate for a multivitamin, their products contain added sugar and other inactive ingredients that may be questionable from a health perspective.

The main Supplement Facts label on the product page of the brand’s website fails to include a full ingredient list, which we consider to be a very questionable marketing practice and to be unfair to consumers, who deserve to easily access the full list of ingredients.

There are a few questionable health claims on the brand’s website as well, including the suggestion that First Day Vitamins uses optimally absorbable ingredients without any proof provided to back that claim.

At the time of publishing this article, First Day Vitamins is not sold on Amazon so it’s challenging to find a large number of unsponsored customer reviews.