Rare Beauty Blush Review: Overhyped or Worth It?

Rare Beauty Blush Review: Overhyped or Worth It?

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Rare Beauty is Selena Gomez’s cosmetics brand, and Rare Beauty Blush is one of the brand’s most popular products. Rare Beauty claims this product “blends and builds beautifully for a soft, healthy flush.”

But does Rare Beauty Blush contain research-backed  ingredients for improving skin quality, or are these just marketing claims? Does it contain any potentially unhealthy additive ingredients? What retailer sells Rare Beauty Blush for the best price? And how do real users rate and describe the effects of the blush?

In this article we’ll answer all of these questions and more as we analyze the ingredients in Rare Beauty Blush based on medical studies to give our take on whether the product is likely to improve skin appearance or if it’s a waste of money.

We’ll feature real, unsponsored user reviews of Rare Beauty Blush including before-and-after images, and provide a cost breakdown documenting which retailer sells the product for the best price.

Ingredient Analysis

Rare Beauty Blush ingredients

The ingredients in the Joy, Happy, Lucky and Grateful shades of Rare Beauty Blush are shown above.

This product does contain some research-backed ingredients for improving skin health and appearance.

Nelumbo nucifera (sacred lotus) flower extract was described as having an anti-aging effect in a 2015 medical review. The study authors stated the following about this botanical ingredient:

“has beneficial effect to reduce symptoms like loss of elasticity, acne, pores, wrinkles, fine lines, blemishes, and so forth…It promotes younger looking skin”

Sunflower seed oil is a naturally hydrating ingredient, as we discussed in our review of City Lips, another cosmetic product containing sunflower seed oil.

Illicium verum (anise) fruit extract was shown to have an antimicrobial effect in a 2021 clinical trial, which suggests that it may be effective against acne, though it’s too early to say so conclusively.

While this blush contains some research-backed ingredients, it also contains some additive ingredients that we consider questionable from a health perspective.

Red 28 is an artificial dye that was shown to be toxic in an animal study published in the Journal of Applied Toxicology.

Red 7 and Yellow 6 are also artificial dyes, and a 2015 medical review found that artificial dye can absorb through the skin and may be harmful to human health.

Overall, we consider Rare Beauty Blush somewhat likely to improve skin quality and appearance, but we don’t recommend it due to the use of synthetic dye.

But how do real users rate and describe the effects of the product? We’ll review in the next section.

Real People Try Rare Beauty Blush

One of the most popular YouTube reviews of Rare Beauty Blush comes from a creator named “niceskindays” who has a video trying on all of the different shades she owns:

A YouTube creator named Rashi gives her take on whether Rare Beauty Blush is effective in those with brown skin in a video with over 200,000 views:

Where to Get the Best Price

Rare Beauty Blush is sold at a variety of online retailers. Here’s a price breakdown at the time of publishing this article:

Walmart: $42.80 (link)

Brand website: $23 (plus $6 shipping, link)

Sephora: $23 (free shipping, link)

Amazon: $23 (free shipping, link to official Amazon listing)

Sephora has a flat $23 cost for all shades of Rare Beauty Blush, while Amazon has a price range from $21.45 to $30.49 depending on shade (the shade we linked to above is $23 but all other shades can be selected from that link).

At the time of publishing this article, Rare Beauty Blush is not available on Ulta.

What’s the Best Rare Beauty Blush Dupe?

A YouTube creator named “Zabrena” has a video with some options for Rare Beauty dupes:

Real Customers Review Rare Beauty Blush

Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.

Rare Beauty Blush has been reviewed over 1,400 times on Amazon with an average review rating of 4.6 out of 5 stars.

The top positive review from a verified purchaser comes from a user named “Kindle Customer” who claims it looks good and is easy to use:

“The product goes on smoothly. No issues. No sinking in my wrinkles. A tiny dot goes a long way but lasts all day. It looks good alone and with foundation. I would buy again.”

The top negative review from a verified purchaser is written by a user named “Molly” who dislikes the product experience:

“the brush came dried up and when i tried it out it dried up immediately and felt like paint on my cheeks. DO NOT WASTE YOU MONEYYYY!!!”

At the time of publishing this article, Rare Beauty has responded to every customer complaint on their Better Business Bureau (BBB) page, which is a sign of a high-quality brand that cares about their customers.

How Does Selena Use Rare Beauty?

In an interview and tutorial with the popular "NikkieTutorials" YouTube channel that has over 14 million subscribers, Selena Gomez uses some Rare Beauty products:

Pros and Cons of Rare Beauty Blush

Here are the pros and cons of Rare Beauty Blush in our opinion:


  • Highly positive online customer reviews
  • Contains an anti-aging ingredient
  • Contains a natural skin hydrating ingredient
  • Free of synthetic preservatives
  • Fragrance-free
  • Aesthetic packaging


  • Contains synthetic dye
  • Expensive when considering serving size
  • Doesn’t appear clinically tested
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Rare Beauty Blush seems to be a high-quality cosmetic product.

From a functional perspective, it contains several active ingredients with research-backing for improving skin quality and appearance.

From an aesthetic perspective, most of the online customer reviews we came across were favorable in regard to how the product made their skin look.

We don’t currently recommend Rare Beauty Blush because it contains artificial dyes, but it has a healthier formulation than many cosmetic products we’ve reviewed on Illuminate Health.

A popular skincare YouTuber suggests that there are some drugstore dupes for this product that are significantly cheaper.

At the time of publishing this article, Sephora and Amazon have the best prices on Rare Beauty Blush when factoring in shipping fees.