{"id":675706208562,"title":"Is Tru Fru Healthy? An Ingredient Analysis","created_at":"2024-03-18T11:35:18-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Is Tru Fru Healthy? An Ingredient Analysis\",\n \"keywords\": \"is tru fru healthy\",\n \"description\": \"Our research team analyzes the ingredients in Tru Fru to give our take on whether or not the snack brand is healthy. We highlight a few questionable additive ingredients and compare the healthiness of Tru Fru to other popular snack brands like Nutic and Larabar.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/is-tru-fru-healthy\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Taylor Graber\",\n \"honorificSuffix\": \"M.D.\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/taylor-graber\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/taylor-j-graber-md-81351642\/\",\n \"https:\/\/www.asapivs.com\/\"\n ],\n \"jobTitle\": \"Content Partner\",\n \"knowsAbout\": \"medicine, health, anesthesiology, iv therapy, science, drugs, pharmaceutical, medical research, scientific research, medical journals, entrepreneurship, healthcare, orthopedic surgery, biomedical engineering\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"University of California San Diego\",\n \"Arizona University\",\n \"University of Arizona College of Medicine\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Is_Tru_Fru_Healthy_Thumbnail.png?v=1710820265\",\n\"width\": \"3190\",\n\"height\": \"3190\"\n},\n\"citation\": [\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/20178390\/\", \n\"https:\/\/illuminatelabs.org\/blogs\/health\/blueprint-review\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6723057\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/19041920\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/24493081\/\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6243071\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/hu-chocolate-review\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/is-halo-top-healthy\"\n],\n\"mentions\": [{\n \"@type\": \"Thing\",\n \"name\": \"raspberries\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"cocoa\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"flavor\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"cane sugar\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Nutic\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Kirkland Signature\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Larabar\"\n },\n {\n \"@type\": \"Person\",\n \"name\": \"Joe Duff\"\n }\n],\n\"datePublished\": \"2024-03-18\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Is_Tru_Fru_Healthy_Article_Header_Image_Optimized.png?v=1710776390\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"dc\"\u003eT\u003c\/span\u003eru Fru is a fruit snack brand that mostly sells fruit (fresh or dried) dipped in chocolate. The brand claims their product line is \"Made With Clean Ingredients,\" and it's marketed as a healthy snack option.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBut is Tru Fru healthy or not? What ingredients are included other than chocolate and fruit? Does the brand use any questionable additive ingredients? And which Tru Fru flavor is the healthiest?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this article we'll answer all of these questions and more, as we analyze the ingredients in Tru Fru based on clinical studies, to give our take on whether or not it's a healthy snack option.\u003c\/p\u003e\n\u003cp\u003eWe'll pick the healthiest Tru Fru flavor, and compare the brand to other popular fruit snacks in terms of healthiness.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eIngredient Analysis\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg alt=\"Tru Fru Hyper-Chilled Raspberries White \u0026amp; Dark Chocolate ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Tru_Fru_Hyper-Chilled_Raspberries_Ingredients_Optimized.png?v=1710776725\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe ingredients in Tru Fru Hyper-Chilled Raspberries (White \u0026amp; Dark Chocolate) are shown above.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRaspberries\u003c\/strong\u003e are unsurprisingly the first-listed ingredient, and it's a healthy choice that the brand uses real fruit.\u003c\/p\u003e\n\u003cp\u003eThis fruit is rich in nutrients, vitamins and phytochemicals that most Americans don't consume in their diet, as documented in a 2010 \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/20178390\/\"\u003emedical review\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCocoa\u003c\/strong\u003e is clinically shown to have anti-cancer effects, as we documented in our \u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/blueprint-review\"\u003eBlueprint reviews\u003c\/a\u003e article.\u003c\/p\u003e\n\u003cp\u003eWhile this snack has some health-promoting ingredients, there are three areas of concern in our opinion.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMilkfat\u003c\/strong\u003e and \u003cstrong\u003ewhole milk powder\u003c\/strong\u003e are included, and the brand fails to clarify if the dairy is sourced from conventionally-raised animals or pastured animals. When a brand fails to clarify, we assume the former.\u003c\/p\u003e\n\u003cp\u003eMilk from grass-fed animals was shown to be nutritionally richer in a \u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6723057\/\"\u003emedical review\u003c\/a\u003e published in the \u003cem\u003eFoods\u003c\/em\u003e journal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNatural vanilla flavor\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a broad descriptor that may include chemicals such as\u003cspan\u003e include solvents and preservatives, according to a 2009 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/19041920\/\"\u003emedical review\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe would much prefer if the company actually used whole vanilla.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eCane sugar\u003c\/strong\u003e is included at a relatively high dose of 6 grams (g) per serving, or 48 g in the whole bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eAdded sugar consumption in excess is associated with an increased risk of cardiovascular disease\u003c\/strong\u003e according to a 2014 \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/24493081\/\"\u003epopulation study\u003c\/a\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe consider whole food sources of sugar like fruits and maple syrup to be healthier than refined sources of sugar like cane sugar.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOverall, we do not consider Tru Fru healthy given the inclusion of flavoring, refined sugar and dairy from animals that may be conventionally-raised.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis is a healthier snack product than most snacks available in the US, but isn't one we would recommend.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eWhat's the Healthiest Flavor?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eTru Fru is sold in a variety of flavors.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eWe consider the Hyper-Chilled Bananas (ingredients shown below) to be the healthiest option:\u003c\/p\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Tru_Fru_Hyper-Chilled_Banana_Ingredients_Optimized.png?v=1710792637\" alt=\"Tru Fru Hyper-Chilled Bananas ingredients\"\u003e\u003c\/p\u003e\n\u003cp\u003eWe apologize for the low quality of this image. It's the ingredient image published by the brand.\u003c\/p\u003e\n\u003cp\u003eFirst, there is 50% less added sugar in this product than in the Raspberry product (3 g vs. 6 g).\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVanilla\u003c\/strong\u003e is used as a whole food flavoring ingredient, which is a much healthier option than \"vanilla flavoring\" in our opinion.\u003c\/p\u003e\n\u003cp\u003eVanillin, the dominant phytochemical in vanilla, \u003cstrong\u003ewas shown to have anti-obesity and gut-health-promoting effects\u003c\/strong\u003e in a \u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6243071\/\"\u003emedical review\u003c\/a\u003e published in the \u003cem\u003eFrontiers in Microbiology\u003c\/em\u003e journal. \u003c\/p\u003e\n\u003cp\u003eWe also believe that any of the products containing dark chocolate are healthier options than those without.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDark chocolate was described as a \"functional food\" in a medical review due to its anti-diabetic and anti-inflammatory effects\u003c\/strong\u003e, as we documented in our review of \u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/hu-chocolate-review\"\u003eHu Chocolate\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eTru Fru vs. the Competition\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eThere are a number of snack products branded as healthy options, that contain both fruit and chocolate.\u003c\/p\u003e\n\u003cp\u003eHere's our take on the healthiness of Tru Fru compared with some of its competitors:\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eNutic\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNutic sells chocolate covered fruit, but some of their products (like their Chocolate Covered Blueberries) contain artificial food dyes like \u003cstrong\u003eBlue 2 Lake\u003c\/strong\u003e and \u003cstrong\u003eRed 40 Lake\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eSome clinical studies have shown artificial food dyes to be harmful to humans and animals, as we discussed in our article on \u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/is-halo-top-healthy\"\u003eis Halo Top healthy\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWinner: Tru Fru (by a lot)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eKirkland Signature\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eKirkland Signature is the famous house brand of Costco, and the brand sells chocolate covered fruits like mangoes.\u003c\/p\u003e\n\u003cp\u003eWhile Kirkland Signature chocolate and fruit snacks contain natural flavors and added sugar, there is no dairy sourced from conventionally-raised animals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWinner: Kirkland Signature (by a little)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eLarabar\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSome Larabars use chocolate and fruit as the base ingredients.\u003c\/p\u003e\n\u003cp\u003eThe brand's Chocolate Raspberry Truffle contains a small amount of added sugar, but is free of flavoring additives and dairy from conventionally-raised animals.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWinner: Larabar (by a little)\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eMake Healthy Chocolate Snacks at Home\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA YouTube creator named Joe Duff has a video that's only two minutes long, with instructions on how to make healthy chocolate-covered fruit at home:\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/axvh2HjhE6g?si=x7PiFPyZRMQKd2ji\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eOur Clean Fruit \u0026amp; Chocolate Pick\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Overnight_Oats_Image.png?v=1706419943\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/us.liveholos.com\/pages\/get-started\/?utm_source=sqd\u0026amp;utm_campaign=holosbundles\u0026amp;sqdid=pBwaCejYrGnzerbLkCiPwoXX5AbkfECDdq9nDSvXacytKNdD-fAZK1iKLjXASxTI%2F%2F%2F\u0026amp;utm_medium=394421\"\u003eHOLOS\u003c\/a\u003e\u003c\/strong\u003e\u003cb\u003e \u003c\/b\u003eis our top healthy fruit and chocolate snack pick.\u003c\/p\u003e\n\u003cp\u003eThis brand sells packaged mixes along with a glass jar, including a Cocoa flavor with \u003cstrong\u003ecocoa powder\u003c\/strong\u003e and fruits like \u003cstrong\u003ewhite mulberries\u003c\/strong\u003e and \u003cstrong\u003egoji berries\u003c\/strong\u003e. All you need to do is add milk or almond milk.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat makes HOLOS stand out in our opinion is that it's composed of whole food ingredients, contains probiotics, and is free of artificial sweeteners.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested consumers can check out HOLOS\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/us.liveholos.com\/pages\/get-started\/?utm_source=sqd\u0026amp;utm_campaign=holosbundles\u0026amp;sqdid=pBwaCejYrGnzerbLkCiPwoXX5AbkfECDdq9nDSvXacytKNdD-fAZK1iKLjXASxTI%2F%2F%2F\u0026amp;utm_medium=394421\"\u003eat this link\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto the product page on the brand's official website.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eConclusion\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWhile Tru Fru is certainly healthier than the snack choices of many Americans, we don't consider the brand healthy overall.\u003c\/p\u003e\n\u003cp\u003eTru Fru contains a relatively high amount of added sugar per bag, and some flavors also contain flavoring additives and dairy that may be sourced from conventionally-raised animals.\u003c\/p\u003e\n\u003cp\u003eFor consumers intent on purchasing from Tru Fru, we consider the Hyper-Chilled Bananas flavor to be the healthiest flavor, because it's low in added sugar and free of flavoring additives.\u003c\/p\u003e\n\u003cp\u003eWe consider Tru Fru to be healthier than Nutic, but less healthy than similar products sold by Kirkland Signature and Larabar.\u003c\/p\u003e\n\u003cp\u003eOf the four brands, we consider Larabar to be the healthiest based on its ingredient disclosures.\u003c\/p\u003e\n\u003cp\u003eIn this article we featured a video showing how to make healthy chocolate fruit snacks at home, which may be cheaper than purchasing from snack brands.\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2024-03-18T23:54:53-04:00","updated_at":"2024-03-18T23:54:53-04:00","summary_html":"We analyze the ingredients in Tru Fru to give our take on whether or not the snack brand is healthy. We highlight a few questionable additive ingredients and compare the healthiness of Tru Fru to other popular snack brands like Nutic and Larabar.","template_suffix":"","handle":"is-tru-fru-healthy","tags":"_related:nutrition"}

Is Tru Fru Healthy? An Ingredient Analysis

Is Tru Fru Healthy? An Ingredient Analysis


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Tru Fru is a fruit snack brand that mostly sells fruit (fresh or dried) dipped in chocolate. The brand claims their product line is "Made With Clean Ingredients," and it's marketed as a healthy snack option.

But is Tru Fru healthy or not? What ingredients are included other than chocolate and fruit? Does the brand use any questionable additive ingredients? And which Tru Fru flavor is the healthiest?

In this article we'll answer all of these questions and more, as we analyze the ingredients in Tru Fru based on clinical studies, to give our take on whether or not it's a healthy snack option.

We'll pick the healthiest Tru Fru flavor, and compare the brand to other popular fruit snacks in terms of healthiness.

Ingredient Analysis

Tru Fru Hyper-Chilled Raspberries White & Dark Chocolate ingredients

The ingredients in Tru Fru Hyper-Chilled Raspberries (White & Dark Chocolate) are shown above.

Raspberries are unsurprisingly the first-listed ingredient, and it's a healthy choice that the brand uses real fruit.

This fruit is rich in nutrients, vitamins and phytochemicals that most Americans don't consume in their diet, as documented in a 2010 medical review.

Cocoa is clinically shown to have anti-cancer effects, as we documented in our Blueprint reviews article.

While this snack has some health-promoting ingredients, there are three areas of concern in our opinion.

Milkfat and whole milk powder are included, and the brand fails to clarify if the dairy is sourced from conventionally-raised animals or pastured animals. When a brand fails to clarify, we assume the former.

Milk from grass-fed animals was shown to be nutritionally richer in a medical review published in the Foods journal.

Natural vanilla flavor is a broad descriptor that may include chemicals such as include solvents and preservatives, according to a 2009 medical review.

We would much prefer if the company actually used whole vanilla.

Cane sugar is included at a relatively high dose of 6 grams (g) per serving, or 48 g in the whole bag.

Added sugar consumption in excess is associated with an increased risk of cardiovascular disease according to a 2014 population study

We consider whole food sources of sugar like fruits and maple syrup to be healthier than refined sources of sugar like cane sugar.

Overall, we do not consider Tru Fru healthy given the inclusion of flavoring, refined sugar and dairy from animals that may be conventionally-raised.

This is a healthier snack product than most snacks available in the US, but isn't one we would recommend.

What's the Healthiest Flavor?

Tru Fru is sold in a variety of flavors.

We consider the Hyper-Chilled Bananas (ingredients shown below) to be the healthiest option:

Tru Fru Hyper-Chilled Bananas ingredients

We apologize for the low quality of this image. It's the ingredient image published by the brand.

First, there is 50% less added sugar in this product than in the Raspberry product (3 g vs. 6 g).

Vanilla is used as a whole food flavoring ingredient, which is a much healthier option than "vanilla flavoring" in our opinion.

Vanillin, the dominant phytochemical in vanilla, was shown to have anti-obesity and gut-health-promoting effects in a medical review published in the Frontiers in Microbiology journal. 

We also believe that any of the products containing dark chocolate are healthier options than those without.

Dark chocolate was described as a "functional food" in a medical review due to its anti-diabetic and anti-inflammatory effects, as we documented in our review of Hu Chocolate.

Tru Fru vs. the Competition

There are a number of snack products branded as healthy options, that contain both fruit and chocolate.

Here's our take on the healthiness of Tru Fru compared with some of its competitors:

Nutic

Nutic sells chocolate covered fruit, but some of their products (like their Chocolate Covered Blueberries) contain artificial food dyes like Blue 2 Lake and Red 40 Lake.

Some clinical studies have shown artificial food dyes to be harmful to humans and animals, as we discussed in our article on is Halo Top healthy.

Winner: Tru Fru (by a lot)

Kirkland Signature

Kirkland Signature is the famous house brand of Costco, and the brand sells chocolate covered fruits like mangoes.

While Kirkland Signature chocolate and fruit snacks contain natural flavors and added sugar, there is no dairy sourced from conventionally-raised animals.

Winner: Kirkland Signature (by a little)

Larabar

Some Larabars use chocolate and fruit as the base ingredients.

The brand's Chocolate Raspberry Truffle contains a small amount of added sugar, but is free of flavoring additives and dairy from conventionally-raised animals.

Winner: Larabar (by a little)

Make Healthy Chocolate Snacks at Home

A YouTube creator named Joe Duff has a video that's only two minutes long, with instructions on how to make healthy chocolate-covered fruit at home:

Our Clean Fruit & Chocolate Pick

HOLOS is our top healthy fruit and chocolate snack pick.

This brand sells packaged mixes along with a glass jar, including a Cocoa flavor with cocoa powder and fruits like white mulberries and goji berries. All you need to do is add milk or almond milk.

What makes HOLOS stand out in our opinion is that it's composed of whole food ingredients, contains probiotics, and is free of artificial sweeteners.

Interested consumers can check out HOLOS at this link to the product page on the brand's official website.

Stay up-to-date on our research reviews

Conclusion

While Tru Fru is certainly healthier than the snack choices of many Americans, we don't consider the brand healthy overall.

Tru Fru contains a relatively high amount of added sugar per bag, and some flavors also contain flavoring additives and dairy that may be sourced from conventionally-raised animals.

For consumers intent on purchasing from Tru Fru, we consider the Hyper-Chilled Bananas flavor to be the healthiest flavor, because it's low in added sugar and free of flavoring additives.

We consider Tru Fru to be healthier than Nutic, but less healthy than similar products sold by Kirkland Signature and Larabar.

Of the four brands, we consider Larabar to be the healthiest based on its ingredient disclosures.

In this article we featured a video showing how to make healthy chocolate fruit snacks at home, which may be cheaper than purchasing from snack brands.