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Magic Spoon Review: Is it Healthier Than Regular Cereals?


Article edited for scientific accuracy by Illuminate Labs Blog Editor Taylor Graber MD 

Magic Spoon is a cereal brand tha​​​​t advertises itself as healthy and keto-friendly. Most cereals are high in carbs so the keto marketing claim helps them stand out.

In this article we’ll review the ingredients in Magic Spoon and conclude whether the cereals are actually healthy and compatible with a keto diet.

Unlike nearly every other review of Magic Spoon, we have no affiliation with the brand and don’t make money by driving people to their site, so our review is unbiased.

Ingredient Review - Is it Actually Healthy?

Magic Spoon Ingredients list

All flavors of Magic Spoon contain the same core ingredients, with only minor differences for natural colorants like vegetable juice.

With the exception of “natural flavors”, we find every ingredient on this list to be relatively healthy and a much better alternative to regular American breakfast cereal.

We say “relatively” because we’re comparing this product with other cereals from a health perspective. Eating a whole-food, nutritionally dense breakfast like eggs and a salad with nuts would be healthier in our opinion.

Milk protein is a blend of casein and whey protein which provides most of the protein for this product.

A sweetener blend of monk fruit extract and allulose should be healthier than regular processed table sugar, because both ingredients have been associated in medical studies with a much more favorable effect on blood sugar parameters.

Magic Spoon uses sunflower and avocado oil for their oil blend. We wouldn’t recommend high amounts of these but they should be fine in moderation.

Tapioca starch is a gluten free flour base from the cassava plant, and chicory root inulin is a prebiotic fiber with beneficial effects on gut health.

Magic Spoon adds flavor and texture with peanut flour, peanut extract and cocoa powder. All three of these ingredients are high in nutrients.

Vegetable juice, turmeric extract and spirulina extract are natural coloring agents which are significantly healthier than the artificial food dye used in most cereals (like Reese’s Puffs). Vegetable juice can be used for various colors while turmeric is orange and spirulina is green.

A modest amount of salt is used, and then “natural flavors”. This final ingredient is the only one we take issue with because this is an unregulated term and consumers can’t tell what chemicals are actually used. As we discussed in our High Voltage Detox review, natural flavors could be harmless or harmful and without knowing the exact chemicals used we can’t determine this.

Overall we would say that Magic Spoon is relatively healthy and is a much better option than traditional breakfast cereals which contain copious amounts of added sugar, artificial flavorings, dyes, and cheap cooking oils.

Magic Spoon may be especially beneficial for diabetic consumers, because research studies have found that allulose has antihyperglycemic (blood sugar lowering) effects. We recommend that diabetic patients talk to their doctor before making any dietary changes.

Is Magic Spoon Actually Keto?

Magic Spoon carbs label claim

This is where their marketing claims get interesting. Magic Spoon servings range from 10 to 15 g carbs, which would typically be too high for a keto meal, but the company claims only 4 g net carbs because allulose has no impact on insulin or blood sugar.

Ketogenic diets typically restrict carbs to 20-50 g of carbs per day to induce ketosis. This is a general guideline and individual response will vary.

The reason the company can claim a much lower net carb amount is because allulose, the sweetener we referenced earlier, is counted as a carb on the Nutrition Facts label but has zero calories and is undigested based on medical trials.

Also it’s worth noting that if you consume this product with milk it will not be a keto meal, because milk has 12 g carbs per cup. There are milk alternatives with lower carbs, but very few with 0 g carbs.

Very few people consume one small serving of cereal, so if we double the 170 calorie serving size we end up with 8 g carb before adding milk or a milk substitute. Even almond milk contains around 8 g carbs per 60 calorie serving, so we find it unlikely that regular usage of this product will aid in ketosis.

Consumers who are really on top of macro tracking can make Magic Spoon a part of a keto meal, but we believe that unless it’s consumed plain or with water instead of milk, it’s likely to end up in a higher carb total than should be allotted for one of three daily keto meals.

Conclusion

Magic Spoon is a healthy alternative to regular breakfast cereal, and can be part of a keto meal with proper planning.

The formulation is relatively high in nutrients and low in harmful additives, but we question the inclusion of natural flavors and would like to see Magic Spoon publish exactly what those flavoring agents consist of.

There isn’t much long term safety data on novel sweeteners like allulose, and questions about the safety of novel chemicals is why we always recommend a whole foods diet for most of your meals.

Overall though, we think Magic Spoon would be an improvement over most cereals for an occasional (relatively) healthy snack.




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