{"id":604383510834,"title":"Noocube Review: Does It Have Nootropic Effects?","created_at":"2022-11-09T21:11:47-05:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Noocube Review: Does It Have Nootropic Effects?\",\n \"keywords\": \"noocube, noocube review, noocube reviews, noocube amazon, noocube brain productivity supplement pills reviews, noocube brain productivity\",\n \"description\": \"Our research team reviews every ingredient in Noocube based on medical studies to give our take on whether the supplement is likely to improve cognition and memory or if it's a waste of money. We highlight an issue we have with the manufacturer and share a real user's review.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/noocube-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"creator\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Auren Weinberg\",\n \"honorificSuffix\": \"M.D.\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/auren-weinberg\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/aurenweinberg\/\",\n \"jobTitle\": \"Medical Reviewer\",\n \"knowsAbout\": \"pharmaceutical medication, medicine, OTC drugs, medical research, clinical trials, generic drugs, branded drugs, dietary supplements, chemistry, health, wellness, healthcare\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"Haverford College\",\n \"University of Rochester School of Medicine and Dentistry\",\n \"Fox School of Business at Temple University\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Noocube_Thumbnail.png?v=1668046861\",\n\"width\": \"3621\",\n\"height\": \"3621\"\n},\n\"citation\": [\n\"https:\/\/www.fda.gov\/food\/dietary-supplements-guidance-documents-regulatory-information\/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22747190\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/alpha-brain-review\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4595381\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/11026748\/\",\n\"https:\/\/illuminatelabs.org\/products\/ginkgo-biloba-extract\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3575939\/\",\n\"https:\/\/illuminatelabs.org\/products\/panax-ginseng-extract\"\n],\n\"mentions\": [{\n \"@type\": \"Organization\",\n \"name\": \"FDA\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"Bacopa monnieri extract\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"L-theanine\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Your Inception\"\n }\n],\n\"datePublished\": \"2022-11-09\",\n\"dateModified\": \"2022-11-15\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Noocube_Review_Article_Header_Image_Optimized.png?v=1668046276\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eN\u003c\/span\u003eoocube is a nootropic supplement that describes itself as a “Brain Productivity” supplement. The brand’s website claims that their supplement can not only cause users to “gain razor sharp focus” but also to “boost memory \u0026amp; mental alertness.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBut does Noocube contain ingredients proven to have these effects, or is this just another nootropics brand making vague and unsupported claims? Does it contain any questionable additive ingredients? Where’s the best place to buy it? And how do real users rate its effects?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more as we review every ingredient in Noocube based on published medical studies and share a real user review.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ll start by highlighting an ingredient disclosure issue that’s a consumer safety problem.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eBrand Fails to Publish Supplement Facts Label\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNoocube’s website lists their “13 science-backed ingredients” but does not appear to publish a Supplement Facts label as \u003ca href=\"https:\/\/www.fda.gov\/food\/dietary-supplements-guidance-documents-regulatory-information\/dietary-supplement-labeling-guide-chapter-iv-nutrition-labeling\"\u003erequired\u003c\/a\u003e by the FDA which is the full list of all active and inactive ingredients\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis is a huge consumer safety issue in our opinion, because the safety of ingredients depends on their dosage and consumers can have allergies to certain ingredients. Without the full set of ingredients and dosage, consumers cannot make an informed purchase decision.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe urge the brand to publish a Supplement Facts label on their website. We recommend that consumers avoid any supplement brand that fails to clearly and transparently publish a Supplement Facts label (or a full list of both active and inactive ingredients in text) on their website.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eDoes Noocube Work?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Noocube_Ingredients_Optimized.png?v=1668046489\" alt=\"Noocube ingredients\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThe ingredients listed in Noocube are in bold as follows:\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eLutemax 2020\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is the first active ingredient in Noocube, and is a patented carotenoid blend. There is no dosage listed for this ingredient which is unacceptable and prevents researchers and consumers from determining if this ingredient is effectively dosed for nootropic effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eBacopa monnieri\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e extract\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is an effective nootropic compound, but may be underdosed in Noocube. A \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22747190\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emeta-study\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eJournal of Alternative and Complementary Medicine\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e analyzed data on bacopa and cognition, and concluded that bacopa improved memory. However, the lowest dose in any of the trials was 300 milligrams (mg), and the dose in Noocube is 250 mg.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eHuperzia serrata\u003c\/i\u003e\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is another plant we consider potentially underdosed in Noocube. As we documented in our \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/alpha-brain-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlpha Brain reviews\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e article, the effective huperzine A dose (which is the active compound in this plant) appears to be 0.4 mg.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe total \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eHuperzia serrata\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e dose in Noocube is only 20 mg, and huperzine A is included at a 0.5% concentration, which equates to a huperzine A dose in Noocube of only 0.1 mg, or 5x less than what appears to be the effective dose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eL-theanine \u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eis an amino acid that has anxiolytic (anxiety-reducing) effects, but we haven’t come across any medical studies suggesting it has nootropic effects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe cannot identify any medical research suggesting that \u003c\/span\u003e\u003cb\u003eresveratrol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e or \u003c\/span\u003e\u003cb\u003epterostilbene\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are cognitive enhancers at the doses included in Noocube.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAlpha-GPC\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was shown to cause no improvements to mental performance in a 2015 \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4595381\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, and the doses used were 4 and 8 times the amount in Noocube.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor the sake of brevity, we will simply state here that we can locate no medical research backing the remaining six ingredients in Noocube (\u003c\/span\u003e\u003cb\u003el-tyrosine\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003eoat straw extract 10:1\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003ecat’s claw 4:1 concentrated extract\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003evitamin B1\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003evitamin B7\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003evitamin B12\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe do not recommend taking supplemental vitamins without a documented deficiency.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOverall we find this to be an unimpressive formula. We are unable to locate one single ingredient we consider effectively dosed for nootropic function, and while some of the ingredients do have research backing, we consider them underdosed based on medical research.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eReal User Review of Noocube\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne of the most popular YouTube reviews of Noocube comes from a channel called Your Inception that reviews nootropics. The creator shares his experience taking Noocube, and compares it to other popular nootropics:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/zKHb7_tRYyU\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eWhy You Shouldn't Buy Noocube on Amazon\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile we don’t recommend Noocube at all, we would recommend that consumers intent on purchasing it do so from the official brand’s website rather than Amazon.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are various supplements being sold currently on Amazon under the name “Noocube,” but none have the same ingredients as the official brand, and none seem to be sold by the official brand at the time of writing this article.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe consider it a health risk to buy “knock-off” supplements sold by companies impersonating another brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe do not want to link to Noocube as we do not support their business, but simply typing “Noocube” into Google should show the brand’s official website in the top three organic results.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eQuestionable Health Claims\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Noocube_Questionable_Health_Claim_1_Optimized.png?v=1668046525\" alt=\"Noocube questionable health claim 1\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNoocube makes a number of questionable and uncited health claims on their website.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe brand claims that their supplement can help users “recall details with ease” and “improve memory.” Neither claim is cited.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Noocube_Questionable_Health_Claim_2_Optimized.png?v=1668046544\" alt=\"Noocube questionable health claim 2\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe brand also claims that Noocube can help “reduce mental fatigue caused by looking at screens all day,” and again this claim is not cited. The brand suggests that this effect is caused by an improvement to the “eye-brain connection.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe recommend that consumers avoid supplements that make bold health claims without proving those claims. It’s a sign of a low-quality brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eOur Nootropic Recommendations\u003c\/b\u003e\u003c\/h2\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Nootropic_Supplement_Image_Optimized.png?v=1666821122\" alt=\"\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are herbal supplements which are proven in medical literature to be effective for cognitive enhancement and memory function.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGinkgo biloba extract\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is arguably the most well-studied nootropic supplement apart from caffeine. It’s derived from the leaves of a tree native to China, and has been proven to improve memory, cognition and focus in hundreds of published medical research studies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGinkgo biloba has not only been shown effective in older adults (the population that most nootropic studies are conducted on), but also in young, healthy adults which is impressive. A \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/11026748\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003ePsychopharmacology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e journal \u003c\/span\u003e\u003cb\u003efound ginkgo biloba supplementation to improve attention and cognitive performance in healthy, young adults.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIlluminate Labs manufactures a \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/products\/ginkgo-biloba-extract\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eginkgo biloba extract supplement\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e that's potent (standardized to minimum 24% flavone glycosides and 6% terpene lactones) and third-party tested to ensure purity and label accuracy. Interested consumers can check out Illuminate Labs Ginkgo Biloba Extract \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/products\/ginkgo-biloba-extract\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eat this link\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to the product page on our website.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePanax ginseng extract\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is another well-studied nootropic supplement. A 2013 \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3575939\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e found that ginseng extract supplementation improved memory and short-term cognitive function.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIlluminate Labs manufactures a \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/products\/panax-ginseng-extract\"\u003e\u003cspan style=\"font-weight: 400;\"\u003epanax ginseng extract supplement\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e that's potent (standardized to minimum 8% ginsenosides) and third-party tested to ensure purity and label accuracy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eInterested consumers can check out Illuminate Labs Panax Ginseng Extract \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/products\/panax-ginseng-extract\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eat this link\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to the product page on our website.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth Illuminate Labs nootropic supplements referenced in this section cost only \u003c\/span\u003e\u003cb\u003e$15\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e on a subscription basis, while an order of one bottle of Noocube costs $59.99.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe do not recommend Noocube and we do not consider the supplement likely to have nootropic effects.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile Noocube does have some research-backed ingredients, we are unable to identify one single ingredient in its formulation that we consider effectively dosed based on a review of clinical studies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eConsumers who are intent on purchasing Noocube should do so through the official brand website, because it appears that there are other companies selling similarly-named products on Amazon with different formulations, which is a consumer safety risk.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe urge Noocube to publish a Supplement Facts label or full ingredient list to their website (including inactive ingredients), and to remove any uncited health claims.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2022-11-09T21:24:03-05:00","updated_at":"2022-11-16T19:52:27-05:00","summary_html":"We review every ingredient in Noocube based on medical studies to give our take on whether the supplement is likely to improve cognition and memory or if it's a waste of money. We highlight an issue we have with the manufacturer and share a real user's review.","template_suffix":"","handle":"noocube-review","tags":"_related:nootropics"}

Noocube Review: Does It Have Nootropic Effects?

Noocube Review: Does It Have Nootropic Effects?


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Noocube is a nootropic supplement that describes itself as a “Brain Productivity” supplement. The brand’s website claims that their supplement can not only cause users to “gain razor sharp focus” but also to “boost memory & mental alertness.”

But does Noocube contain ingredients proven to have these effects, or is this just another nootropics brand making vague and unsupported claims? Does it contain any questionable additive ingredients? Where’s the best place to buy it? And how do real users rate its effects?

In this article we’ll answer all of these questions and more as we review every ingredient in Noocube based on published medical studies and share a real user review.

We’ll start by highlighting an ingredient disclosure issue that’s a consumer safety problem.

Brand Fails to Publish Supplement Facts Label

Noocube’s website lists their “13 science-backed ingredients” but does not appear to publish a Supplement Facts label as required by the FDA which is the full list of all active and inactive ingredients.

This is a huge consumer safety issue in our opinion, because the safety of ingredients depends on their dosage and consumers can have allergies to certain ingredients. Without the full set of ingredients and dosage, consumers cannot make an informed purchase decision.

We urge the brand to publish a Supplement Facts label on their website. We recommend that consumers avoid any supplement brand that fails to clearly and transparently publish a Supplement Facts label (or a full list of both active and inactive ingredients in text) on their website.

Does Noocube Work?

Noocube ingredients

The ingredients listed in Noocube are in bold as follows:

Lutemax 2020 is the first active ingredient in Noocube, and is a patented carotenoid blend. There is no dosage listed for this ingredient which is unacceptable and prevents researchers and consumers from determining if this ingredient is effectively dosed for nootropic effect.

Bacopa monnieri extract is an effective nootropic compound, but may be underdosed in Noocube. A meta-study published in the Journal of Alternative and Complementary Medicine analyzed data on bacopa and cognition, and concluded that bacopa improved memory. However, the lowest dose in any of the trials was 300 milligrams (mg), and the dose in Noocube is 250 mg.

Huperzia serrata is another plant we consider potentially underdosed in Noocube. As we documented in our Alpha Brain reviews article, the effective huperzine A dose (which is the active compound in this plant) appears to be 0.4 mg.

The total Huperzia serrata dose in Noocube is only 20 mg, and huperzine A is included at a 0.5% concentration, which equates to a huperzine A dose in Noocube of only 0.1 mg, or 5x less than what appears to be the effective dose.

L-theanine is an amino acid that has anxiolytic (anxiety-reducing) effects, but we haven’t come across any medical studies suggesting it has nootropic effects.

We cannot identify any medical research suggesting that resveratrol or pterostilbene are cognitive enhancers at the doses included in Noocube.

Alpha-GPC was shown to cause no improvements to mental performance in a 2015 clinical trial, and the doses used were 4 and 8 times the amount in Noocube.

For the sake of brevity, we will simply state here that we can locate no medical research backing the remaining six ingredients in Noocube (l-tyrosine, oat straw extract 10:1, cat’s claw 4:1 concentrated extract, vitamin B1, vitamin B7, vitamin B12).

We do not recommend taking supplemental vitamins without a documented deficiency.

Overall we find this to be an unimpressive formula. We are unable to locate one single ingredient we consider effectively dosed for nootropic function, and while some of the ingredients do have research backing, we consider them underdosed based on medical research.

Real User Review of Noocube

One of the most popular YouTube reviews of Noocube comes from a channel called Your Inception that reviews nootropics. The creator shares his experience taking Noocube, and compares it to other popular nootropics:

Why You Shouldn't Buy Noocube on Amazon

While we don’t recommend Noocube at all, we would recommend that consumers intent on purchasing it do so from the official brand’s website rather than Amazon.

There are various supplements being sold currently on Amazon under the name “Noocube,” but none have the same ingredients as the official brand, and none seem to be sold by the official brand at the time of writing this article.

We consider it a health risk to buy “knock-off” supplements sold by companies impersonating another brand.

We do not want to link to Noocube as we do not support their business, but simply typing “Noocube” into Google should show the brand’s official website in the top three organic results.

Questionable Health Claims

Noocube questionable health claim 1

Noocube makes a number of questionable and uncited health claims on their website.

The brand claims that their supplement can help users “recall details with ease” and “improve memory.” Neither claim is cited.

Noocube questionable health claim 2

The brand also claims that Noocube can help “reduce mental fatigue caused by looking at screens all day,” and again this claim is not cited. The brand suggests that this effect is caused by an improvement to the “eye-brain connection.”

We recommend that consumers avoid supplements that make bold health claims without proving those claims. It’s a sign of a low-quality brand.

Our Nootropic Recommendations

There are herbal supplements which are proven in medical literature to be effective for cognitive enhancement and memory function.

Ginkgo biloba extract is arguably the most well-studied nootropic supplement apart from caffeine. It’s derived from the leaves of a tree native to China, and has been proven to improve memory, cognition and focus in hundreds of published medical research studies.

Ginkgo biloba has not only been shown effective in older adults (the population that most nootropic studies are conducted on), but also in young, healthy adults which is impressive. A medical review published in the Psychopharmacology journal found ginkgo biloba supplementation to improve attention and cognitive performance in healthy, young adults.

Illuminate Labs manufactures a ginkgo biloba extract supplement that's potent (standardized to minimum 24% flavone glycosides and 6% terpene lactones) and third-party tested to ensure purity and label accuracy. Interested consumers can check out Illuminate Labs Ginkgo Biloba Extract at this link to the product page on our website.

Panax ginseng extract is another well-studied nootropic supplement. A 2013 clinical trial found that ginseng extract supplementation improved memory and short-term cognitive function.

Illuminate Labs manufactures a panax ginseng extract supplement that's potent (standardized to minimum 8% ginsenosides) and third-party tested to ensure purity and label accuracy.

Interested consumers can check out Illuminate Labs Panax Ginseng Extract at this link to the product page on our website.

Both Illuminate Labs nootropic supplements referenced in this section cost only $15 on a subscription basis, while an order of one bottle of Noocube costs $59.99.

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Conclusion

We do not recommend Noocube and we do not consider the supplement likely to have nootropic effects.

While Noocube does have some research-backed ingredients, we are unable to identify one single ingredient in its formulation that we consider effectively dosed based on a review of clinical studies.

Consumers who are intent on purchasing Noocube should do so through the official brand website, because it appears that there are other companies selling similarly-named products on Amazon with different formulations, which is a consumer safety risk.

We urge Noocube to publish a Supplement Facts label or full ingredient list to their website (including inactive ingredients), and to remove any uncited health claims.




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