goPure is one of the most popular neck creams in the US. The brand's website claims that they sell one product every 60 seconds.
But does goPure contain research-backed ingredients for tightening and firming skin? Is it clinically proven to work? Does the product contain any unhealthy ingredients? And is goPure better or worse than popular neck creams like StriVectin?
In this article we'll answer all of these questions and more, as we analyze the ingredients in goPure Neck Cream to give our take on whether or not it's likely to be effective for improving skin quality, and whether or not it's healthy.
We'll also share our concerns about the brand's clinical claims, feature a video discussing whether or not neck creams are a scam, and compare goPure to other popular neck creams in terms of formulation quality to pick our winners (and losers).
Key takeaways:
- Contains many research-backed anti-aging ingredients
- Free from any unhealthy ingredients
- We currently recommend goPure Neck Cream
Ingredient Analysis
The ingredients in goPure Tighten & Lift Neck Cream are shown below:

There are a number of research-backed active ingredients in this formulation.
Dandelion extract was shown in a 2015 medical review to protect human skin from UV damage and degradation.
Sorbitan olivate and cetearyl olivate may have synergistic effects to naturally hydrate the skin, according to a clinical trial published in the Clinical, Cosmetic and Investigational Dermatology journal.
Jojoba is clinically shown to have skin-hydrating effects, as we documented in our Versed Skincare review article.
Meadowfoam seed oil contains two derivatives clinically shown to reduce UV damage in facial skin.
Sodium hyaluronate is one of the most well-studied anti-wrinkle ingredients.
It has a low molecular weight, and a clinical trial published in the Journal of Drugs in Dermatology found that this ingredient can significantly reduce wrinkle depth.
There are no ingredients in this formulation that we consider to be unhealthy or potentially irritating to skin in healthy individuals.
Overall, we consider goPure Neck Cream highly likely to have a tightening and hydrating effect on skin, and we currently recommend this product.
Questionable Clinical Claims
Like many cosmetic brands, goPure's website contains clinical claims that we ethically disagree with.
As shown below, the website features favorable results from a clinical trial:

However, there is no link or even citation to the full clinical trial for consumers to review, and we can't find any studies on goPure published in peer-reviewed journals.
We recommend that consumers entirely disregard clinical claims of efficacy from skincare brands, if those claims are not based on studies published in peer-reviewed journals.
The risk of bias is too high in company-funded, unpublished studies for their results to have any meaning in our opinion.
Are Neck Creams a Scam?
A dermatologist and YouTube creator named Sam Ellis shared her thoughts on whether or not neck creams are worth it:
goPure vs. Popular Neck Creams
Here's how goPure Neck Cream compares to other popular anti-aging neck creams in terms of formulation quality, in our opinion:
StriVectin
This brand's neck cream contains research-backed active ingredients, but also contains fragrance, which is clinically shown to be harmful to human health.
goPure has the healthier formulation.
Winner: goPure Neck Cream
Genucel
Genucel claims their cream can define the user's jawline, which we consider unscientific.
We were unable to access the full ingredient list for this product, which is a consumer safety issue.
Winner: goPure Neck Cream
Alastin Skincare
Alastin Skincare sells a Restorative Neck Complex which contains a synthetic preservative combination we consider unhealthy.
goPure wins from a healthiness perspctive.
Winner: goPure Neck Cream
Our Clean Skincare Pick

MindBodyGreen Best Skin+ is our top anti-aging skin supplement.
It contains orange extract which is clinically shown to increase skin moisturization, skin elasticity and skin radiance.
This supplement also contains astaxanthin which is clinically shown to cause "wrinkle formation reduction."
This supplement is free of ingredients that we consider to be unhealthy.
goPure Neck Cream Pros and Cons
Pros:
- Many research-backed active ingredients
- No unhealthy ingredients
- No irritating ingredients
- Fragrance-free
- Dye-free
- Healthier than competitors
Cons:
- Questionable clinical claims