{"id":604442755378,"title":"Odele Shampoo Review: Luxury Shampoo at Discount Prices?","created_at":"2022-11-30T23:44:25-05:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Odele Shampoo Review: Luxury Shampoo at Discount Prices?\",\n \"keywords\": \"odele shampoo, odele shampoo review, odele shampoo reviews, odele, odele reviews, odele review, odele clarifying shampoo, odele dry shampoo, odele volumizing shampoo, is odele shampoo good\",\n \"description\": \"Our research team reviews the ingredients in Odele shampoo to give our take on whether it's likely to improve hair quality or if it's a waste of money. We highlight some questionable additive ingredients in Odele products and share a real, unsponsored user review of Odele shampoo.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/odele-shampoo-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"creator\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Brian Moore\",\n \"honorificSuffix\": [\n \"M.D.\",\n \"F.A.A.D\"\n ],\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/brian-moore\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/brian-moore-md-faad-2b1b77a2\/\",\n \"https:\/\/www.apexskin.com\/our-team\/dr-brian-moore-md\/\"\n ],\n \"jobTitle\": \"Dermatology Advisor\",\n \"knowsAbout\": \"dermatology, skincare, pigmented lesions, anti-aging, medical research, clinical trials, sunscreen, moisturizer, wrinkles, makeup, shampoo, soap\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"Columbia University\",\n \"University of Toledo\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Odele_Shampoo_Thumbnail.png?v=1669870184\",\n\"width\": \"3500\",\n\"height\": \"3500\"\n},\n\"citation\": [\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7144722\/\", \n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8871380\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/nioxin-review\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5093181\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4843973\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\n],\n\"mentions\": [{\n \"@type\": \"Thing\",\n \"name\": \"glycerin\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"fragrance\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"preservatives\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"The Clean Beauty Code\"\n }\n],\n\"datePublished\": \"2022-11-30\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Odele_Shampoo_Review_Article_Header_Image_Optimized.png?v=1669869672\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eO\u003c\/span\u003edele is a popular shampoo brand that launched in 2020. Their products are branded like a luxury shampoo but not priced like a luxury shampoo, costing only $12 for nearly a pound of shampoo. This is more expensive than most drug store shampoo brands but significantly less expensive than some of the most luxury shampoo brands.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBut does Odele shampoo contain research-backed ingredients for improving hair quality or does the brand just rely on marketing? Are their products really more effective than drug store shampoo? Does Odele shampoo contain any questionable additive ingredients? And how do real users rate their products?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more as we review every ingredient in Odele’s most popular shampoos based on clinical trials to give our take on whether the brand is worth it or if it’s a waste of money. We’ll highlight some questionable additive ingredients and share real, unsponsored user reviews of Odele shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eIngredient Review - Is Odele Shampoo Effective?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Odele_Clarifying_Shampoo_Ingredients_Optimized.png?v=1669869697\" alt=\"Odele Clarifying Shampoo ingredients\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOdele’s most popular shampoo is their Clarifying Shampoo, ingredients shown above. This shampoo does contain some research-backed ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eAloe barbadensis\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e (aloe vera) leaf juice\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7144722\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eMolecules\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e journal to have anti-inflammatory and skin-healing effects when applied topically.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eAmaranthus caudatus\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e seed extract\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was described in a 2022 \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8871380\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e as having these effects when applied topically: “It perfectly moisturizes, soothes irritations, accelerates wound healing, and has antimicrobial properties. It provides skin-nourishing and anti-aging effects.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGlycerin\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is proven in clinical studies to have a moisturizing effect which can reduce scalp dryness and flaking, as we documented in our review of another hair care brand called \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/nioxin-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNioxin\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eClearly Odele Clarifying Shampoo contains some ingredients that can improve scalp health and skin quality but we are unable to identify any ingredients proven to directly improve hair quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnfortunately, the shampoo also contains several ingredients we recommend avoiding for health reasons.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is included in this formulation and we recommend avoiding all fragranced personal care products. A \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5093181\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e of fragranced consumer products published in the Air Quality, Atmosphere \u0026amp; Health journal concluded the following: \u003c\/span\u003e\u003cb\u003e“Results of this study provide compelling evidence that everyday fragranced products can impose serious risks to human health\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, environmental quality, businesses, and society.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOdele does claim that their fragrance is sourced from botanical essential oils, but without a full list of every chemical compound used in the fragrance we cannot recommend it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePhenoxyethanol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a synthetic preservative found in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to be toxic to human cells, and this shampoo contains two other preservatives: \u003c\/span\u003e\u003cb\u003ecetrimonium chloride\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003eethylhexylglycerin\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOverall we consider Odele Clarifying Shampoo to be potentially effective for improving hair quality given that it contains some research-backed ingredients that can improve scalp health. We are unable to identify any ingredients that directly improve hair quality, and we do not recommend the product due to the inclusion of various questionable additive ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal, Unsponsored Odele Shampoo User Review\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOne of the most popular YouTube reviews of Odele shampoo comes from a channel called “The Clean Beauty Code.” The creator shares her thoughts about Odele after using their products personally, including smell, consistency and the best way to wash your hair with Odele shampoo. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis review focuses more on the aesthetic effects of Odele shampoo than the health effects:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/JilRduAoUD8\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eQuestionable Health and Marketing Claims on Odele Website\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003eThere are a number of health and marketing claims on the Odele website that we consider to be questionable, and this is unfortunately a theme we’ve noticed in many other Illuminate Health reviews of cosmetics brands.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Odele_Questionable_Health_Claim_1_Optimized.png?v=1669869736\" alt=\"Odele questionable health claim 1\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOdele claims that their Clarifying Shampoo is formulated with a “chelation technology” that “acts as a magnet for impurities.” There is no citation for this claim and we consider it to be unscientific. What does this even mean? Toxins are not hiding right under the scalp’s surface waiting to be removed from the body by a shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Odele_Questionable_Health_Claim_2_Optimized.png?v=1669869755\" alt=\"Odele questionable health claim 2\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe brand claims that their Volumizing Shampoo is “fortified with amino acids to promote hair strength” however we cannot identify any amino acids in the ingredient list.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Odele_Questionable_Health_Claim_3_Optimized_e46107d4-1385-423a-a6b8-5efe1a3484f4.png?v=1669870009\" alt=\"Odele questionable health claim 3\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOdele also claims that their Moisture Repair Shampoo can “enhance color” of hair but there is no citation for this claim or explanation of which ingredients are proven to have this effect. We cannot identify any active ingredients that we would consider likely to have this effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe urge Odele to either provide citations for the health and marketing claims they’re making on their product pages or remove them.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eAre Odele’s Other Shampoos Better?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Odele_Shampoos_Image_Optimized.png?v=1669869800\" alt=\"Odele shampoos image\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOdele sells a wide range of shampoos for different purposes. Below is our quick breakdown of each.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eVolumizing Shampoo\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e: Contains nearly the exact same ingredients as Clarifying Shampoo. If nearly all of the active ingredients are the same, how is one “Clarifying” and one “Volumizing”? Contains multiple preservatives and fragrance. \u003c\/span\u003e\u003cb\u003eDo not recommend\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSmoothing Shampoo\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e: Similar formulation to the other shampoos but is free of phenoxyethanol. We consider this to be Odele’s healthiest formulation. \u003c\/span\u003e\u003cb\u003eDo not recommend\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e due to fragrance and other synthetic preservatives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eDry Shampoo\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e: \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eLavandula stoechas\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e extract was shown to promote hair growth in an \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4843973\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eanimal study\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. We consider this the most effective Odele formulation given that it contains an ingredient directly proven in a clinical study to have favorable effects on hair. \u003c\/span\u003e\u003cb\u003eDo not recommend\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e due to the fragrance and preservative.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMoisture Repair Shampoo\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e: Extremely similar formulation to Clarifying Shampoo and Volumizing Shampoo. \u003c\/span\u003e\u003cb\u003eDo not recommend\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e due to the fragrance and preservatives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe do not consider any of Odele’s shampoo formulations to be clearly superior to the Clarifying Shampoo we initially analyzed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eOur Non-Toxic Shampoo Recommendation\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Shampoo_Image_20df2087-a8ba-4c39-adbe-7dd14757ec84.png?v=1666993226\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe shampoo we recommend is \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/amzn.to\/3SViT6y\"\u003e\u003cspan\u003eAcure Vivacious Volume Shampoo\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis shampoo is formulated with effective and non-toxic plant-based compounds like \u003c\/span\u003e\u003cb\u003ealoe vera juice\u003c\/b\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cb\u003eargan oil\u003c\/b\u003e\u003cspan\u003e. It also contains \u003cstrong\u003erosemary leaf oil\u003c\/strong\u003e which was shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\u003e\u003cspan\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan\u003ePhytotherapy Research\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e journal to promote hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eMost importantly, this shampoo contains no questionable additive ingredients like fragrance or synthetic preservatives. It’s cheaper than Odele shampoo, costing only \u003cstrong\u003e$8.49\u003c\/strong\u003e at the time of publishing this article.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInterested consumers can check out Acure Vivacious Volume Shampoo \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/amzn.to\/3SViT6y\"\u003e\u003cspan\u003eat this Amazon link\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe do not recommend any Odele shampoo products. While all of their shampoos that we reviewed contained some ingredients clinically proven to aid scalp and skin health, only one shampoo (Odele Dry Shampoo) contained an ingredient that we could identify to directly improve hair quality in clinical studies.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe consider Odele shampoo to be healthier than the majority of drug store shampoos, but we do not recommend any of their products due to the inclusion of questionable additive ingredients like fragrance and synthetic preservatives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn our opinion, it’s illogical from a health perspective to use shampoo with fragrance and preservatives when there are alternatives on the market free of these questionable ingredient categories.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are a number of questionable health and marketing claims on Odele’s website that we consider to be quite strange, and which are uncited. We urge the brand to either provide proof of these claims or remove them from their website.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2022-11-30T23:53:56-05:00","updated_at":"2022-11-30T23:53:56-05:00","summary_html":"We review the ingredients in Odele shampoo to give our take on whether it's likely to improve hair quality or if it's a waste of money. We highlight some questionable additive ingredients in Odele products and share a real, unsponsored user review of Odele shampoo.","template_suffix":"","handle":"odele-shampoo-review","tags":"_related:shampoo"}

Odele Shampoo Review: Luxury Shampoo at Discount Prices?

Odele Shampoo Review: Luxury Shampoo at Discount Prices?


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Odele is a popular shampoo brand that launched in 2020. Their products are branded like a luxury shampoo but not priced like a luxury shampoo, costing only $12 for nearly a pound of shampoo. This is more expensive than most drug store shampoo brands but significantly less expensive than some of the most luxury shampoo brands.

But does Odele shampoo contain research-backed ingredients for improving hair quality or does the brand just rely on marketing? Are their products really more effective than drug store shampoo? Does Odele shampoo contain any questionable additive ingredients? And how do real users rate their products?

In this article we’ll answer all of these questions and more as we review every ingredient in Odele’s most popular shampoos based on clinical trials to give our take on whether the brand is worth it or if it’s a waste of money. We’ll highlight some questionable additive ingredients and share real, unsponsored user reviews of Odele shampoo.

Ingredient Review - Is Odele Shampoo Effective?

Odele Clarifying Shampoo ingredients

Odele’s most popular shampoo is their Clarifying Shampoo, ingredients shown above. This shampoo does contain some research-backed ingredients.

Aloe barbadensis (aloe vera) leaf juice was shown in a medical review published in the Molecules journal to have anti-inflammatory and skin-healing effects when applied topically.

Amaranthus caudatus seed extract was described in a 2022 medical review as having these effects when applied topically: “It perfectly moisturizes, soothes irritations, accelerates wound healing, and has antimicrobial properties. It provides skin-nourishing and anti-aging effects.”

Glycerin is proven in clinical studies to have a moisturizing effect which can reduce scalp dryness and flaking, as we documented in our review of another hair care brand called Nioxin.

Clearly Odele Clarifying Shampoo contains some ingredients that can improve scalp health and skin quality but we are unable to identify any ingredients proven to directly improve hair quality.

Unfortunately, the shampoo also contains several ingredients we recommend avoiding for health reasons.

Fragrance is included in this formulation and we recommend avoiding all fragranced personal care products. A medical review of fragranced consumer products published in the Air Quality, Atmosphere & Health journal concluded the following: “Results of this study provide compelling evidence that everyday fragranced products can impose serious risks to human health, environmental quality, businesses, and society.”

Odele does claim that their fragrance is sourced from botanical essential oils, but without a full list of every chemical compound used in the fragrance we cannot recommend it.

Phenoxyethanol is a synthetic preservative found in a clinical trial to be toxic to human cells, and this shampoo contains two other preservatives: cetrimonium chloride and ethylhexylglycerin.

Overall we consider Odele Clarifying Shampoo to be potentially effective for improving hair quality given that it contains some research-backed ingredients that can improve scalp health. We are unable to identify any ingredients that directly improve hair quality, and we do not recommend the product due to the inclusion of various questionable additive ingredients.

Real, Unsponsored Odele Shampoo User Review

One of the most popular YouTube reviews of Odele shampoo comes from a channel called “The Clean Beauty Code.” The creator shares her thoughts about Odele after using their products personally, including smell, consistency and the best way to wash your hair with Odele shampoo. 

This review focuses more on the aesthetic effects of Odele shampoo than the health effects:

Questionable Health and Marketing Claims on Odele Website

There are a number of health and marketing claims on the Odele website that we consider to be questionable, and this is unfortunately a theme we’ve noticed in many other Illuminate Health reviews of cosmetics brands.

Odele questionable health claim 1

Odele claims that their Clarifying Shampoo is formulated with a “chelation technology” that “acts as a magnet for impurities.” There is no citation for this claim and we consider it to be unscientific. What does this even mean? Toxins are not hiding right under the scalp’s surface waiting to be removed from the body by a shampoo.

Odele questionable health claim 2

The brand claims that their Volumizing Shampoo is “fortified with amino acids to promote hair strength” however we cannot identify any amino acids in the ingredient list.

Odele questionable health claim 3

Odele also claims that their Moisture Repair Shampoo can “enhance color” of hair but there is no citation for this claim or explanation of which ingredients are proven to have this effect. We cannot identify any active ingredients that we would consider likely to have this effect.

We urge Odele to either provide citations for the health and marketing claims they’re making on their product pages or remove them.

Are Odele’s Other Shampoos Better?

Odele shampoos image

Odele sells a wide range of shampoos for different purposes. Below is our quick breakdown of each.

Volumizing Shampoo: Contains nearly the exact same ingredients as Clarifying Shampoo. If nearly all of the active ingredients are the same, how is one “Clarifying” and one “Volumizing”? Contains multiple preservatives and fragrance. Do not recommend.

Smoothing Shampoo: Similar formulation to the other shampoos but is free of phenoxyethanol. We consider this to be Odele’s healthiest formulation. Do not recommend due to fragrance and other synthetic preservatives.

Dry Shampoo: Lavandula stoechas extract was shown to promote hair growth in an animal study. We consider this the most effective Odele formulation given that it contains an ingredient directly proven in a clinical study to have favorable effects on hair. Do not recommend due to the fragrance and preservative.

Moisture Repair Shampoo: Extremely similar formulation to Clarifying Shampoo and Volumizing Shampoo. Do not recommend due to the fragrance and preservatives.

We do not consider any of Odele’s shampoo formulations to be clearly superior to the Clarifying Shampoo we initially analyzed.

Our Non-Toxic Shampoo Recommendation

The shampoo we recommend is Acure Vivacious Volume Shampoo

This shampoo is formulated with effective and non-toxic plant-based compounds like aloe vera juice and argan oil. It also contains rosemary leaf oil which was shown in a clinical trial published in the Phytotherapy Research journal to promote hair growth.

Most importantly, this shampoo contains no questionable additive ingredients like fragrance or synthetic preservatives. It’s cheaper than Odele shampoo, costing only $8.49 at the time of publishing this article.

Interested consumers can check out Acure Vivacious Volume Shampoo at this Amazon link.

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Conclusion

We do not recommend any Odele shampoo products. While all of their shampoos that we reviewed contained some ingredients clinically proven to aid scalp and skin health, only one shampoo (Odele Dry Shampoo) contained an ingredient that we could identify to directly improve hair quality in clinical studies.

We consider Odele shampoo to be healthier than the majority of drug store shampoos, but we do not recommend any of their products due to the inclusion of questionable additive ingredients like fragrance and synthetic preservatives.

In our opinion, it’s illogical from a health perspective to use shampoo with fragrance and preservatives when there are alternatives on the market free of these questionable ingredient categories.

There are a number of questionable health and marketing claims on Odele’s website that we consider to be quite strange, and which are uncited. We urge the brand to either provide proof of these claims or remove them from their website.




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