Black Girl Vitamins is a vitamin brand marketed to black women. The company's stated mission is to address nutritional deficiencies common among black women.
But do Black Girl Vitamins provide effective vitamin doses? Does the brand use any unhealthy ingredients? Is the brand's sea moss supplement healthy? And is Black Girl Vitamins better or worse than popular vitamin brands like Ritual?
In this article we'll answer all of these questions and more, as we analyze the ingredients in two of Black Girl Vitamins' most popular products (vitamin D and sea moss) to give our take on whether or not they're likely to be effective, and whether or not they're healthy.
We'll also compare Black Girl Vitamins to other popular vitamin brands to pick our winners.
Key takeaways:
- Vitamin D3 gummies contain ingredients we consider unhealthy
- Sea Moss Capsules are effectively-formulated
- We currently recommend Black Girl Vitamins Sea Moss Capsules
Ingredient Analysis — Vitamin D3
The ingredients in Black Girl Vitamins Vitamin D3, which is arguably the most popular supplement sold by the brand, are shown below:

Vitamin D3 is the only active ingredient, and the dose of 2,000 International Units (IU) is effective as a maintenance dose.
A medical review published in the Molecules journal documented that this dose reduced vitamin D deficiency levels in trial participants.
The brand is also correct that black Americans are more likely to experience vitamin D deficiency than other groups, with the 82.1% deficient rate coming from a 2011 medical review.
A more recent study reported this figure at 65.4%.
There are several inactive ingredients in this formulation that we consider to be unhealthy.
Glucose syrup and sugar are refined, added sugars.
While the total sugar dose per serving is relatively low, we generally consider supplements in capsule form to be healthier than supplements in gummy form due to the lack of added sugar.
Citric acid is a preservative and flavor enhancer shown to cause inflammation in some individuals, as we documented in our First Day Vitamins reviews article.
Natural flavors is a broad categorical term that fails to identify the specific flavoring chemicals used. We prefer organic natural flavors.
Overall, we consider Vitamin D3 by Black Girl Vitamins to be effectively dosed for a daily vitamin D supplement, and to be in the effective format of vitamin D, but we don't currently recommend this supplement due to the inactive ingredients discussed above.
MBG Vitamin D3 Potency+ is our top vitamin D supplement, because it's effectively dosed and free of ingredients we consider to be unhealthy.
Ingredient Analysis — Sea Moss
The ingredients in Black Girl Vitamins Organic Sea Moss are shown below:

As we documented in our sea moss review article, some early studies have shown sea moss to have general health maintenance and illness prevention benefits, and at least one animal study found sea moss to have a pro-fertility effect.
Chondrus crispus is more concentrated in calcium than milk, according to a medical review published in the Marine Drugs journal.
Burdock is clinically shown to promote blood circulation, and to have potent anti-inflammatory effects.
Overall, we consider Black Girl Vitamins Organic Sea Moss to be one of the highest-quality sea moss supplements on the market, given that it's organic and contains no unhealthy additives.
Black Girl Vitamins vs. Popular Vitamin Brands
Here's how Black Girl Vitamins compares to other popular vitamin brands in terms of potential effectiveness and healthiness, in our opinion:
First Day Vitamins
Fails to list inactive ingredient information, which is an FDA violation, and a consumer safety hazard.
Formulation quality is irrelevant when ingredient disclosure issues exist.
Winner: Black Girl Vitamins
Ritual
One of the highest-quality women's multivitamin brands.
Clinically shown to increase nutrient absorption in an independent study, as we documented in our Ritual vitamins review article.
Winner: Ritual
Olly
Like Black Girl Vitamins, Olly has many creatively-marketed supplements for women other than just multivitamins.
We consider Olly's formulations to be less healthy due to their inactive ingredient profiles.
Winner: Black Girl Vitamins
Black Girl Vitamins Pros and Cons
Here are the pros and cons of Black Girl Vitamins in our opinion:
Pros:
- Effective vitamin D3 dose
- May help black women alleviate vitamin D deficiency
- Better-than-average sea moss formulation
- Sea moss contains no unhealthy additives
- Mostly positive Amazon reviews
- Mostly positive reviews on YouTube
- Affordable
Cons:
- Vitamin D3 supplement contains refined sugar
- Vitamin D3 supplement contains citric acid
- Vitamin D3 supplement contains natural flavors