Bluebird Botanicals Review: High-Quality but Overpriced?

Bluebird Botanicals Review: High-Quality but Overpriced?

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Bluebird Botanicals is a cannabidiol (CBD) brand that's popular in the US. Their products have beautiful branding, and the company describes itself as an "award winning Hemp Extract and CBD company."

But do Bluebird Botanicals CBD products provide an effective CBD dose? Do they contain any questionable additives? How has the brand performed in independent tests? And how do real customers rate and describe the effects of Bluebird Botanicals CBD?

In this article we'll answer these questions and more, as we analyze the ingredients in Bluebird Botanicals CBD Oil and Bluebird Botanicals CBD Gummies based on clinical studies to give our take on whether or not the products are effectively formulated.

We'll compare the price-per-unit of Bluebird Botanicals to other popular CBD brands, feature unsponsored customer reviews, and document how the brand performed in independent tests.

Independent Test Results

Bluebird Botanicals ConsumerLab test results

As shown in the image above, Bluebird Botanicals CBD Oil passed ConsumerLab testing.

ConsumerLab is an independent testing service that we highly recommend supplement consumers sign up for.

Bluebird Botanicals CBD Oil passed ConsumerLab potency testing, meaning the supplement contained what the label claimed, at an accurate dose.

The Bluebird Botanicals website also has a Batch Database page with updated third-party test results of every batch of every product sold.

Their lab tests show data on potency, heavy metals, pesticides and microbiology, and this is one of the most thorough batch testing resources from any CBD brand we've reviewed to date on Illuminate Health.

Most CBD companies publish some type of product testing, but Bluebird Botanicals is industry-leading in this regard.

Bluebird Botanicals CBD Oil Review

Bluebird Botanicals CBD Oil ingredients

The ingredients in Bluebird Botanicals Extra Strength CBD Oil are shown above.

Full-spectrum hemp extract and broad-spectrum hemp distillate are the active ingredients in this formulation, and provide a total CBD dose of 25 milligrams (mg) per serving.

medical review on CBD for anxiety and sleep, published in The Permanente Journal, reported the effective dosing range to be 25 mg to 600 mg.

This suggests that Bluebird Botanicals CBD Oil is effectively dosed for anxiety and sleep support.

There are no unhealthy inactive ingredients in this formulation like flavoring agents or sweeteners, which is a good thing from a health perspective.

The only minor improvement we could envision for this product is sourcing organic hemp, but since Bluebird Botanicals already tests for contaminants like pesticides, this is less of an issue.

Overall, we consider Bluebird Botanicals CBD Oil to be effectively-dosed, well-formulated and likely to support relaxation and sleep.

Is Bluebird Botanicals Overpriced?

It can be challenging to compare the relative pricing of CBD products, because they're sold at such wide-ranging serving sizes and package sizes.

Below is a price comparison per-25-mg-CBD to standardize and determine how Bluebird Botanicals' prices compare to other popular CBD brands at the time of updating this article:


PureKana: $3.48

Charlotte's Web: $2.00

Bluebird Botanicals: $1.67

Diamond CBD: $0.75

CBD Gummies

Bluebird Botanicals: $2.50

Charlotte's Web: $2.33

PureKana: $1.75

Just CBD: $0.83

We consider Bluebird Botanicals CBD Oil to be fairly priced for the quality. We consider the brand's CBD gummies to be somewhat overpriced.

At the time of updating this article, the brand's official website appears to be the only online retailer of Bluebird Botanicals supplements.

Bluebird Botanicals also offers Assistance Programs to customers who are low-income, have a long-term disability, or are veterans.

Bluebird Botanicals CBD Gummies Review

Bluebird Botanicals CBD Gummies ingredients

The ingredients in Bluebird Botanicals CBD Gummies are shown above.

We apologize for the low quality of this image; this is the image published by the brand on their website at the time of updating this article. 

CBD is included at a dose of 15 mg, which is not an effective dose for sleep and anxiety according to the medical review cited in the previous Ingredient Analysis section.

Like most CBD gummies, this product contains several inactive ingredients that we consider to be questionable from a health perspective.

Added sugar is included at a dose of 2 grams (g) per serving, and while this is a small amount, refined sugar consumption in excess is associated in research studies with increased risk of heart disease and obesity, as we documented in our review of Space Gods Gummies.

Citric acid is a preservative and flavor enhancer which has been shown in medical research to cause whole-body inflammatory reactions in some individuals.

Natural flavors is a better choice than artificial flavors, but added flavors can contain solvents and preservatives according to a medical review published in the Food and Chemical Toxicology journal.

Overall, while this product is still a healthier choice than most CBD gummies we've reviewed, we consider Bluebird Botanicals CBD Oil to be a significantly healthier choice than Bluebird Botanicals CBD Gummies.

The brand's CBD oil is also 33% cheaper cheaper per 25 mg of CBD than the CBD gummies, as we documented in the pricing section earlier in this article.

Real People Review Bluebird Botanicals

A YouTube creator named "The Odd Spartan" reviewed Bluebird Botanicals CBD Oil:

A TikTok creator named "heathersa1" suggests that Bluebird Botanicals CBD Gummies have helped her relieve joint pain:

@heathersa1 This helps me with my joint pain. #cbd #gummies #cbdgummie #pain #painrelief #painreliever #bluebirdbotanicals #sproutsfarmersmarket #healing #swelling #recovery #muscleaches #muscleandjointpainrelief #jointpainrelief #remedy ♬ Simple Life - Lexy Panterra

Bluebird Botanicals currently has an average review rating of 4.7 out of 5 stars on Facebook.

Our Clean CBD Picks

Cornbread CBD Oil is our top overall CBD oil pick.

It has a clean formulation of organic hemp extract and organic coconut medium-chain triglycerides, and the brand publishes lab testing on every product page.

Medterra Citrus Oil is our top flavored CBD pick, because the brand uses organic flavoring which meets a higher ingredient standard than natural flavors according to USDA flavoring guidelines.

Cornbread CBD Gummies is our top CBD gummy pick.

This is the healthiest CBD gummy formulation we've come across, because the brand uses organic flavoring and organic beetroot for color. 

All of the supplements recommended in this section are free of ingredients that we consider to be unhealthy.

Pros and Cons of Bluebird Botanicals

Here are the pros and cons of Bluebird Botanicals in our opinion:


  • CBD Oil has effective dose
  • CBD Oil may support stress relief and sleep
  • CBD Oil has no unhealthy additives
  • CBD Oil is cheaper than some competitors
  • Mostly positive online customer reviews
  • Passed independent testing
  • Publishes extensive third-party tests
  • Great packaging and branding
  • Offers discounts to low-income customers


  • CBD Gummies contain refined sugar
  • CBD Gummies contain citric acid
  • CBD Gummies contain natural flavor
  • CBD Gummies only provide 15 mg CBD per serving
  • CBD Gummies are relatively expensive
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Bluebird Botanicals is an above-average CBD brand.

This company's CBD oil is one of the best we've reviewed to date on Illuminate Health in terms of formulation and price. It contains no unhealthy additives, and is priced below other major competitors per-serving.

We consider Bluebird Botanicals CBD Oil to be much healthier than Bluebird Botanicals CBD Gummies, because the gummies contain refined sugar, citric acid and a flavoring agent.

Most online customer reviews of Bluebird Botanicals that we came across while researching this article were positive.

The brand also offers assistance programs to disadvantaged groups, which we think is commendable.

Bluebird Botanicals passed ConsumerLab label accuracy and potency testing, and also publishes third-party test results, so from a safety and purity perspective this brand is above average in the CBD industry.