RMS Beauty is one of the leading clean cosmetic brands in the US. The brand describes its product line as "Groundbreaking clean beauty since 2009."
But does RMS Beauty contain research-backed ingredients for improving skin quality? Does the brand use any unhealthy ingredients? Is RMS Beauty better or worse than popular
In this article we'll answer all of these questions and more, as we analyze the ingredients in one of RMS Beauty's most popular products (UnCoverup Concealer) to give our take on whether or not it's likely to improve skin appearance, and whether or not it's healthy.
We'll also compare RMS Beauty to other popular makeup brands to pick our winners.
Key takeaways:
- Contains ingredients for improving skin quality and appearance
- No unhealthy additives
- We currently recommend RMS Beauty Uncoverup Concealer
UnCoverup Concealer Ingredient Analysis
The ingredients in RMS Beauty UnCoverup Concealer (shade 33.5), which is arguably the brand's most popular product, are shown below:

This concealer contains a number of research-backed active ingredients for improving skin quality.
Simmondsia chinensis (jojoba) seed oil was shown in a medical review on the cosmetic effects of plant oils to have a skin barrier repair and anti-aging effect.
Theobroma cacao contains a number of bioactive compounds which "may have a positive impact on skin health" according to a medical review published in the Nutrients journal.
Beeswax is clinically shown to possess antimicrobial activity, which suggests it may have an anti-acne effect.
Iron oxides are used as naturally-derived colorants, and this is a much healthier option than synthetic dyes used by many cosmetic brands in their concealer.
As we discussed in our review of Tint and Tighten sunscreen, not only are iron oxides non-toxic colorants, but they're also clinically shown to protect skin from damaging UV rays.
Overall, RMS' concealer is the healthiest concealer formulation we've reviewed to date on Illuminate Health, and we recommend this product from both a functional and health perspective.
RMS Beauty vs. Popular Makeup Brands
Here's how RMS Beauty compares to other popular skincare brands in terms of potential effectiveness and healthiness, in our opinion:
Seint
Contains a contact allergen called lanolin, and also a synthetic preservative called phenoxyethanol that's clinically shown to be toxic to human cells.
Winner: RMS Beauty
Il Makiage
Contains potentially toxic compounds BHT and talc, as we documented in our Il Makiage review article.
Winner: RMS Beauty
Laura Geller
Contains a colorant called chromium oxide green that's clinically shown to cause ulcers and swelling in some individuals.
Also contains a suncreen ingredient shown in a medical review to be toxic to animals and the environment.
Winner: RMS Beauty
RMS Beauty Founder Interviewed
RMS Beauty is named after its founder Rose-Marie Swift.
She shared her origin story and background in the beauty industry in a podcast interview:
RMS Beauty Pros and Cons
Pros:
- Should be effective aesthetically
- Healthiest cosmetic formulation we've reviewed
- No toxic additives
- Relatively affordable
- Superior formulations to competitors
Cons:
- Brand website charges for shipping in some cases