Konscious Keto is a health brand that promotes “AI diet technology” and also sells supplements. The brand claims that they combine the “highest quality keto products and technology to transform your metabolic condition.”
But is “AI diet technology” actually proven to yield better results? Do Konscious Keto’s supplements contain research-backed ingredients? Do they contain any unhealthy ingredients? And is Emma supplement better or worse than popular gut health supplements like Colon Broom?
In this article we’ll answer all of these questions and more, as we analyze the claims about AI diet tech in light of research studies to give our take on whether or not they're legit.
We’ll also analyze the ingredients in Konscious Keto’s most popular gut health supplement Emma, to share our opinion on whether or not it's effectively formulated, and compare it to other popular gut health supplements to pick our winners (and losers).
Key takeaways:
- We're unconvinced that "AI dieting" is beneficial
- Emma supplement may support gut health
- We do not currently recommend Konscious Keto
Is “AI Dieting” a Scam?
Artificial intelligence (AI) is a buzzword being used by brands across a wide range of industries.
As shown below, Konscious Keto claims that they’re the first brand to leverage AI in the unique way they do for dieting:
image source: konsciousketo.com
However, the brand failed to provide proof of this claim.
We don’t understand how or why AI would be beneficial in creating meal plans or dieting plans, and consider this more of a marketing claim than a scientific claim.
We know from decades of medical research that weight loss is a thermodynamic process: calories ingested versus calories expended. It’s not a complex medical sphere that requires advanced software to solve in our opinion.
A meta-study published in the Public Health Nutrition journal analyzed results from clinical trials on AI for weight loss.
The study authors concluded that “the use of AI for weight loss is still undeveloped,” and many of the studies involved sensors, which Konscious Keto doesn’t appear to provide.
Overall, we have not come across any convincing evidence that AI is beneficial for weight loss at this stage of the technology, or that Konscious Keto leverages it in a way that’s provably effective.
Emma Supplement Analysis
The first section of active ingredients in Emma supplement are shown below:
image source: konsciousketo.com
This is a vitamin and mineral blend.
This is the most popular supplement sold by Konscious Keto, and as suggested by the name, is used to support gut health.
The brand claims that the Emma digestive supplement is formulated for women, and that most gut health supplements fail because they’re designed by men, for men, but provides zero proof of this claim.
This supplement does not appear to be clinically tested.
We have not come across any evidence that vitamin and mineral supplementation is beneficial for gut health in otherwise healthy adults, nor does the brand cite any research proving such.
We don’t understand the choice to include these active ingredients in a gut health formulation.
The second section of active ingredients in Emma, a botanical blend, are shown below:
image source: konsciousketo.com
Berberine was shown in a 2018 clinical trial cited by Konscious Keto to improve cardiovascular parameters in mice.
This does not prove that this ingredient will necessarily have the same results in humans, and the dose used in the trial (0.5 grams per liter of water), was vastly higher than the human-equivalent dose in Emma.
Licorice root extract is suggested by Konscious Keto to be more effective than commonly-used antacids in “a recent 2 year study,” but the brand fails to link to or cite that study, and we can’t find it.
Resveratrol may be an effective gut health support ingredient.
It was shown in a 2023 medical review to regulate the gut microbiome and inhibit intestinal inflammation.
Quercetin was shown in a clinical trial published in the Food & Function journal to improve gut health in antibiotic-treated mice, but we can’t find any human trials proving such.
The good news is that the inactive ingredients in this supplement should be safe and non-toxic.
Overall, we consider Emma potentially effective for supporting gut health.
However, we don’t believe it’s more likely to be effective in women than men because the brand provides zero convincing evidence proving such.
We do not currently recommend this supplement due to the vitamin and mineral additives.
Emma vs. Popular Gut Health Supps
Here's how Emma supplement compares to other popular gut health supplements in terms of formulation quality, in our opinion:
Colon Broom
Contains questionable inactive ingredients like citric acid (which may cause full-body inflammation) and natural flavors.
Emma has the advantage from a health perspective given its clean inactive ingredient profile.
Winner: Emma
Unbloat
Unbloat contains research-backed active ingredients and no unhealthy additives.
This supplement also contains vitamin and mineral additives we consider unnecessary, but fewer than Emma.
Unbloat has the (slight) advantage from a potential efficacy and health perspective.
Winner: Unbloat
Benefiber
Benefiber Original contains one single ingredient (fiber) which is clinically shown to support gut health.
We consider this formulation to be simpler, cleaner and healthier than Emma.
Winner: Benefiber
Our Clean Gut Health Picks
MBG Organic Fiber Potency+ is our top gut health supplement.
MBG Organic Fiber Potency+ contains 100% soluble fiber, which was described as "one of the most important nutrients for the gut microbiota" in a clinical review published in the Molecules journal.
Manukora MGO 850+ is our top whole food gut health pick.
A 2024 clinical trial reported that manuka honey ingestion "correlates with beneficial modulation of gut microbiota composition."
Both of the products recommended in this section are free of ingredients that we consider to be unhealthy.
Konscious Keto Pros and Cons
Pros:
- Emma supplement may support gut health
- Emma supplement has no unhealthy additives
Cons:
- Brand makes highly questionable health claims
- Brand fails to cite scientific references
- Brand provides no proof that Emma is more effective in women than men
- Active ingredients in Emma may be underdosed
- Emma contains vitamin and mineral additives
- Less healthy than some competitors
- Brand provides no proof of “AI dieting”
