{"id":606334353714,"title":"SheaMoisture Shampoo Review: Best Cheap Shampoo?","created_at":"2023-09-18T21:58:02-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"SheaMoisture Shampoo Review: Best Cheap Shampoo?\",\n \"keywords\": \"sheamoisture, shea moisture shampoo review, shea moisture shampoo, sheamoisture shampoo review, sheamoisture shampoo reviews, shea moisture shampoo reviews, is shea moisture good\",\n \"description\": \"Our research team analyzes the ingredients in two of SheaMoisture's most popular shampoos based on medical studies to give our take on whether the brand is likely to improve hair quality or if it's a waste of moeny. We feature unsponsored customer reviews including product demos.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/sheamoisture-shampoo-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Brian Moore\",\n \"honorificSuffix\": [\n \"M.D.\",\n \"F.A.A.D\"\n ],\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/brian-moore\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/brian-moore-md-faad-2b1b77a2\/\",\n \"https:\/\/www.apexskin.com\/our-team\/dr-brian-moore-md\/\"\n ],\n \"jobTitle\": \"Dermatology Advisor\",\n \"knowsAbout\": \"dermatology, skincare, pigmented lesions, anti-aging, medical research, clinical trials, sunscreen, moisturizer, wrinkles, makeup, shampoo, soap\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"Columbia University\",\n \"University of Toledo\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/SheaMoisture_Shampoo_Thumbnail_Optimized.png?v=1695095704\",\n\"width\": \"2500\",\n\"height\": \"2500\"\n},\n\"citation\": [\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5796020\/\", \n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4458934\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/16568334\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12715094\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/kristin-ess-shampoo-review\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/8565459\/\",\n\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0102695X16300874\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/inala-review\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6897490\/\",\n\"https:\/\/www.sheamoisture.com\/coconut-and-hibiscus-curl-and-shine-shampoo\/764302290209\/\",\n\"https:\/\/www.walmart.com\/ip\/SheaMoisture-Coconut-and-Hibiscus-Curl-and-Shine-Shampoo-13-fl-oz\/37211060\",\n\"https:\/\/www.sheamoisture.com\/manuka-honey-and-mafura-oil-intensive-hydration-shampoo\/764302231042\/\",\n\"https:\/\/www.walmart.com\/ip\/SheaMoisture-Manuka-Honey-Mafura-Oil-Intensive-Hydration-Shampoo-13-fl-oz\/50163775\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\n],\n\"mentions\": [{\n \"@type\": \"Thing\",\n \"name\": \"shea butter\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"hydrolyzed silk\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"coconut oil\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"fragrance\"\n },\n {\n \"@type\": \"Person\",\n \"name\": \"Suhanna De Silva\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Joy Before Her\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"aloe vera\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Walmart\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Amazon\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Google\"\n }\n],\n\"datePublished\": \"2023-09-18\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/SheaMoisture_Shampoo_Review_Article_Header_Image_Optimized.png?v=1695094733\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eS\u003c\/span\u003eheaMoisture is a shampoo brand marketed primarily to women. The company claims that their formulations were created “to refresh, restore and help repair your hair.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBut does SheaMoisture use ingredients that are shown in research studies to improve hair quality and appearance, or are these just marketing claims? Does the brand use any questionable additives? How do real users rate and describe the effects of SheaMoisture shampoo? And which retailer sells this brand for the best price?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more as we analyze the ingredients in two of SheaMoisture’s most popular products (Curl \u0026amp; Shine Shampoo and Intensive Hydration Shampoo) based on medical studies to give our take on whether or not these products are likely to improve hair quality and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ll feature unsponsored customer reviews of the brand, and provide a cost comparison to show which retailer sells SheaMoisture for the best price.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eCurl \u0026amp; Shine Ingredient Analysis\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg alt=\"SheaMoisture Curl \u0026amp; Shine Shampoo ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/SheaMoisture_Curl___Shine_Shampoo_Ingredients_Optimized.png?v=1695094845\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ingredients in SheaMoisture Curl \u0026amp; Shine shampoo are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLet’s start with the good news: this shampoo contains a wide range of research-backed, naturally-derived active ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eShea butter\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e has skin-barrier-repairing effects according to a 2017 \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5796020\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e, suggesting it may improve scalp health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eHydrolyzed silk\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e has conditioning properties, according to a \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4458934\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eIndian Journal of Dermatology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNeem seed oil\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was shown to be naturally effective against head lice in a 2006 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/16568334\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCoconut oil was shown to have a “remarkable” hair-protective effect\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12715094\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eJournal of Cosmetic Science\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe study authors found that \u003c\/span\u003e\u003cb\u003ecoconut oil could penetrate inside the hair shaft and protect hair from damage.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eRosemary leaf oil\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinically shown\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to support hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are other active ingredients we consider likely to be effective, but to keep this section from getting too long, we’ll conclude that this shampoo has a really impressive formulation in terms of hair quality and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHowever, there are a few ingredients that we consider questionable from a health perspective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a broad, categorical descriptor that can refer to a wide range of scent compounds. As we documented in our \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/kristin-ess-shampoo-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eKristin Ess Shampoo reviews\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e article, at least one medical review concluded that fragrance can pose a serious risk to human health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBenzoic acid\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003esodium benzoate\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are synthetic preservatives, and the former has been \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/8565459\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinically shown\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to have skin-irritating effects in some individuals. We do not consider either of these compounds to be as questionable as fragrance from a health perspective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOverall, we believe that SheaMoisture Curl \u0026amp; Shine is likely to improve hair quality, support scalp health and improve hair appearance. From an efficacy perspective, it’s one of the most impressive shampoo formulations we’ve reviewed on Illuminate Health for the price (more on the price later).\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe don’t currently recommend this product due to the inclusion of the inactive ingredients highlighted above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut how do real users rate and describe the effects of SheaMoisture shampoos? Before analyzing the ingredients in SheaMoisture Intensive Hydration Shampoo, we’ll feature some unsponsored customer reviews of the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal People Try SheaMoisture\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA YouTube creator named Suhanna De Silva shared her experience with several SheaMoisture hair products in a video with over 50,000 views:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/FGZAmPjo_yE?si=iP3IxztPSZbUC4qQ\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA YouTube creator named “Joy Before Her” has a video featuring her SheaMoisture daily routine with live product demos that has over 290,000 views:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Dy2FebAPT80?si=FuQOxE7r_sbZ9VVL\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eIntensive Hydration Ingredient Analysis\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg alt=\"SheaMoisture Intensive Hydration Shampoo ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/SheaMoisture_Intensive_Hydration_Shampoo_Ingredients_Optimized.png?v=1695095041\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ingredients in SheaMoisture Intensive Hydration are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis shampoo has many of the same active ingredients as the previously-analyzed shampoo, but also has some unique active ingredients with research backing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e\u003ci\u003eAdansonia digitata\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e seed oil\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was shown in a 2017 \u003c\/span\u003e\u003ca href=\"https:\/\/www.sciencedirect.com\/science\/article\/pii\/S0102695X16300874\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to naturally condition hair follicles.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eAloe vera\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is clinically shown to support scalp health due to its anti-inflammatory properties, as we discussed in our \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/inala-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eInala reviews\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e article on another shampoo brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFig extract can support hair healt\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003eh, according to a \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6897490\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eJournal of Bioequivalence \u0026amp; Bioavailability\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThis shampoo also contains fragrance, but the Amazon ingredient disclosure lists it as an essential oil blend, which we consider to be a much healthier option than synthetically-derived fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePerhaps the other SheaMoisture shampoo also uses fragrance derived from essential oils, but only in this product is that distinction made on the ingredient label.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGiven the naturally-derived fragrance and lack of preservatives, we would both recommend SheaMoisture Intensive Hydration over the previously-analyzed SheaMoisture Shampoo, and recommend this shampoo overall.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe consider ShaMoisture Intensive Hydration likely to improve hair and scalp health, and to have an anti-inflammatory effect.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut where can consumers purchase SheaMoisture shampoos for the best price? We’ll feature a cost comparison in the next section of this article.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eWhere to Buy SheaMoisture for the Best Price\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSheaMoisture shampoos are sold at a variety of online retailers. Here’s a price breakdown for the two shampoos analyzed at the time of publishing this article:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCurl \u0026amp; Shine Shampoo\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand website: $11.99 (\u003ca href=\"https:\/\/www.sheamoisture.com\/coconut-and-hibiscus-curl-and-shine-shampoo\/764302290209\/\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWalmart: $9.97 (plus shipping, \u003c\/span\u003e\u003ca href=\"https:\/\/www.walmart.com\/ip\/SheaMoisture-Coconut-and-Hibiscus-Curl-and-Shine-Shampoo-13-fl-oz\/37211060\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon: \u003c\/span\u003e\u003cb\u003e$9.97 (free shipping\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/amzn.to\/3ZpG8tF\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink to official Amazon listing\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eIntensive Hydration Shampoo\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand website: $11.99 (\u003ca href=\"https:\/\/www.sheamoisture.com\/manuka-honey-and-mafura-oil-intensive-hydration-shampoo\/764302231042\/\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWalmart: $9.99 (plus shipping, \u003c\/span\u003e\u003ca href=\"https:\/\/www.walmart.com\/ip\/SheaMoisture-Manuka-Honey-Mafura-Oil-Intensive-Hydration-Shampoo-13-fl-oz\/50163775\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon: \u003c\/span\u003e\u003cb\u003e$9.99 (free shipping\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/amzn.to\/3LuvBr5\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink to official Amazon listing\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ePrices on Amazon are around 50% cheaper than on the brand's website and Walmart when factoring in shipping fees.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal Customers Review SheaMoisture\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon is a better resource for honest customer reviews than a brand’s website in our opinion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSheaMoisture Curl \u0026amp; Shine Shampoo has been reviewed over 19,000 times on Amazon with an average review rating of 4.5 out of 5 stars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe top positive review from a verified purchaser comes from a user named “Gary F.” who gives the product a 5\/5 star rating and claims it’s an affordable and useful option for those with curly hair:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“Decided to try this shampoo because it said for curly hair…I really like this shampoo. \u003c\/span\u003e\u003cb\u003eMy hair feels clean with very little shampoo and the value for the money is good. This product is 1\/3 the cost of my previous shampoo. Nice smell.\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e It runs thin, but lathers up nicely.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe top negative review from a verified purchaser is written by a user named “tooba” who gives the product a 1\/5 star rating and claims to have experienced a minor side effect:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“i bought it because i wanted to reduce my frizz and enjoy my natural curls but\u003c\/span\u003e\u003cb\u003e this makes my head greasy just in 6 hours\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e,usually i am good for 2 days post shampoo.So \u003c\/span\u003e\u003cb\u003eif you are remotely oily scalp person,this is not for you!”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eCurl \u0026amp; Shine shampoo currently has an average review rating of 4.4 out of 5 stars on Google.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eOur Clean Hair Care Picks\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Shampoo_Image_20df2087-a8ba-4c39-adbe-7dd14757ec84.png?v=1666993226\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/amzn.to\/3SViT6y\" rel=\"sponsored\"\u003eAcure Vivacious Volume Shampoo\u003c\/a\u003e\u003c\/strong\u003e is our top shampoo pick, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eonly costs $7.49\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eat the time of updating this article.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis shampoo is formulated with effective and non-toxic plant-based compounds like \u003c\/span\u003e\u003cb\u003ealoe vera juice\u003c\/b\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cb\u003eargan oil\u003c\/b\u003e\u003cspan\u003e. It also contains \u003cstrong\u003erosemary leaf oil\u003c\/strong\u003e which was shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\u003e\u003cspan\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan\u003ePhytotherapy Research\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e journal to promote hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/track.revoffers.com\/aff_c?offer_id=267\u0026amp;aff_id=7240\u0026amp;url_id=7700\" rel=\"sponsored\"\u003eHappy Head Topical\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis our top hair growth solution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis formulation uses FDA-approved hair loss ingredients like minoxidil which is\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12196747\/\"\u003eclinically shown\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eto increase hair count by 11%.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003ePros and Cons of SheaMoisture\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere are the pros and cons of SheaMoisture as a brand in our opinion:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ePros:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHighly effective formulations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eGreat quality for price\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eShould improve hair quality\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eShould improve hair appearance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMostly positive online customer reviews\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCurl \u0026amp; Shine shampoo may support hair growth\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eCons:\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSome formulations contain fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSome formulations contain synthetic preservatives\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSheaMoisture is an above-average shampoo brand in our estimation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth of the shampoos that we analyzed in this article contained a large number of research-backed active ingredients, and we consider both SheaMoisture Curl \u0026amp; Shine and SheaMoisture Intensive Hydration likely to improve hair quality and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe don’t currently recommend Curl \u0026amp; Shine shampoo due to the inclusion of undefined fragrance ingredients, but we do recommend Intensive Hydration and consider it to be one of the best shampoos for the price that we’ve reviewed to date on Illuminate Health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe hope that in the future, the brand clarifies whether all of their fragrances are derived from essential oils (like in Intensive Hydration), because we consider this to be a healthier option than synthetically-derived fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMost of the online customer reviews of SheaMoisture that we came across while researching this article were positive.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eFor consumers interested in purchasing from the brand, Amazon currently has much better prices than Walmart when factoring in shipping fees.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2023-09-18T23:57:31-04:00","updated_at":"2023-11-24T19:42:22-05:00","summary_html":"We analyze the ingredients in two of SheaMoisture's most popular shampoos based on medical studies to give our take on whether the brand is likely to improve hair quality or if it's a waste of moeny. We feature unsponsored customer reviews including product demos.","template_suffix":"","handle":"sheamoisture-shampoo-review","tags":""}

SheaMoisture Shampoo Review: Best Cheap Shampoo?

SheaMoisture Shampoo Review: Best Cheap Shampoo?


| |
| |
Read our Editorial Guidelines to learn more about what makes our site the premier resource for online health information.

SheaMoisture is a shampoo brand marketed primarily to women. The company claims that their formulations were created “to refresh, restore and help repair your hair.”

But does SheaMoisture use ingredients that are shown in research studies to improve hair quality and appearance, or are these just marketing claims? Does the brand use any questionable additives? How do real users rate and describe the effects of SheaMoisture shampoo? And which retailer sells this brand for the best price?

In this article we’ll answer all of these questions and more as we analyze the ingredients in two of SheaMoisture’s most popular products (Curl & Shine Shampoo and Intensive Hydration Shampoo) based on medical studies to give our take on whether or not these products are likely to improve hair quality and appearance.

We’ll feature unsponsored customer reviews of the brand, and provide a cost comparison to show which retailer sells SheaMoisture for the best price.

Curl & Shine Ingredient Analysis

SheaMoisture Curl & Shine Shampoo ingredients

The ingredients in SheaMoisture Curl & Shine shampoo are shown above.

Let’s start with the good news: this shampoo contains a wide range of research-backed, naturally-derived active ingredients.

Shea butter has skin-barrier-repairing effects according to a 2017 medical review, suggesting it may improve scalp health.

Hydrolyzed silk has conditioning properties, according to a medical review published in the Indian Journal of Dermatology.

Neem seed oil was shown to be naturally effective against head lice in a 2006 clinical trial.

Coconut oil was shown to have a “remarkable” hair-protective effect in a medical review published in the Journal of Cosmetic Science.

The study authors found that coconut oil could penetrate inside the hair shaft and protect hair from damage.

Rosemary leaf oil is clinically shown to support hair growth.

There are other active ingredients we consider likely to be effective, but to keep this section from getting too long, we’ll conclude that this shampoo has a really impressive formulation in terms of hair quality and appearance.

However, there are a few ingredients that we consider questionable from a health perspective.

Fragrance is a broad, categorical descriptor that can refer to a wide range of scent compounds. As we documented in our Kristin Ess Shampoo reviews article, at least one medical review concluded that fragrance can pose a serious risk to human health.

Benzoic acid and sodium benzoate are synthetic preservatives, and the former has been clinically shown to have skin-irritating effects in some individuals. We do not consider either of these compounds to be as questionable as fragrance from a health perspective.

Overall, we believe that SheaMoisture Curl & Shine is likely to improve hair quality, support scalp health and improve hair appearance. From an efficacy perspective, it’s one of the most impressive shampoo formulations we’ve reviewed on Illuminate Health for the price (more on the price later).

We don’t currently recommend this product due to the inclusion of the inactive ingredients highlighted above.

But how do real users rate and describe the effects of SheaMoisture shampoos? Before analyzing the ingredients in SheaMoisture Intensive Hydration Shampoo, we’ll feature some unsponsored customer reviews of the brand.

Real People Try SheaMoisture

A YouTube creator named Suhanna De Silva shared her experience with several SheaMoisture hair products in a video with over 50,000 views:

A YouTube creator named “Joy Before Her” has a video featuring her SheaMoisture daily routine with live product demos that has over 290,000 views:

Intensive Hydration Ingredient Analysis

SheaMoisture Intensive Hydration Shampoo ingredients

The ingredients in SheaMoisture Intensive Hydration are shown above.

This shampoo has many of the same active ingredients as the previously-analyzed shampoo, but also has some unique active ingredients with research backing.

Adansonia digitata seed oil was shown in a 2017 medical review to naturally condition hair follicles.

Aloe vera is clinically shown to support scalp health due to its anti-inflammatory properties, as we discussed in our Inala reviews article on another shampoo brand.

Fig extract can support hair health, according to a medical review published in the Journal of Bioequivalence & Bioavailability.

This shampoo also contains fragrance, but the Amazon ingredient disclosure lists it as an essential oil blend, which we consider to be a much healthier option than synthetically-derived fragrance.

Perhaps the other SheaMoisture shampoo also uses fragrance derived from essential oils, but only in this product is that distinction made on the ingredient label.

Given the naturally-derived fragrance and lack of preservatives, we would both recommend SheaMoisture Intensive Hydration over the previously-analyzed SheaMoisture Shampoo, and recommend this shampoo overall.

We consider ShaMoisture Intensive Hydration likely to improve hair and scalp health, and to have an anti-inflammatory effect.

But where can consumers purchase SheaMoisture shampoos for the best price? We’ll feature a cost comparison in the next section of this article.

Where to Buy SheaMoisture for the Best Price

SheaMoisture shampoos are sold at a variety of online retailers. Here’s a price breakdown for the two shampoos analyzed at the time of publishing this article:

Curl & Shine Shampoo

Brand website: $11.99 (link)

Walmart: $9.97 (plus shipping, link)

Amazon: $9.97 (free shipping, link to official Amazon listing)

Intensive Hydration Shampoo

Brand website: $11.99 (link)

Walmart: $9.99 (plus shipping, link)

Amazon: $9.99 (free shipping, link to official Amazon listing)

Prices on Amazon are around 50% cheaper than on the brand's website and Walmart when factoring in shipping fees.

Real Customers Review SheaMoisture

Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.

SheaMoisture Curl & Shine Shampoo has been reviewed over 19,000 times on Amazon with an average review rating of 4.5 out of 5 stars.

The top positive review from a verified purchaser comes from a user named “Gary F.” who gives the product a 5/5 star rating and claims it’s an affordable and useful option for those with curly hair:

“Decided to try this shampoo because it said for curly hair…I really like this shampoo. My hair feels clean with very little shampoo and the value for the money is good. This product is 1/3 the cost of my previous shampoo. Nice smell. It runs thin, but lathers up nicely.”

The top negative review from a verified purchaser is written by a user named “tooba” who gives the product a 1/5 star rating and claims to have experienced a minor side effect:

“i bought it because i wanted to reduce my frizz and enjoy my natural curls but this makes my head greasy just in 6 hours,usually i am good for 2 days post shampoo.So if you are remotely oily scalp person,this is not for you!”

Curl & Shine shampoo currently has an average review rating of 4.4 out of 5 stars on Google.

Our Clean Hair Care Picks

Acure Vivacious Volume Shampoo is our top shampoo pick, and only costs $7.49 at the time of updating this article.

This shampoo is formulated with effective and non-toxic plant-based compounds like aloe vera juice and argan oil. It also contains rosemary leaf oil which was shown in a clinical trial published in the Phytotherapy Research journal to promote hair growth.

Happy Head Topical is our top hair growth solution.

This formulation uses FDA-approved hair loss ingredients like minoxidil which is clinically shown to increase hair count by 11%.

The brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.

Pros and Cons of SheaMoisture

Here are the pros and cons of SheaMoisture as a brand in our opinion:

Pros:

  • Highly effective formulations
  • Great quality for price
  • Should improve hair quality
  • Should improve hair appearance
  • Mostly positive online customer reviews
  • Curl & Shine shampoo may support hair growth

Cons:

  • Some formulations contain fragrance
  • Some formulations contain synthetic preservatives
Stay up-to-date on our research reviews

Conclusion

SheaMoisture is an above-average shampoo brand in our estimation.

Both of the shampoos that we analyzed in this article contained a large number of research-backed active ingredients, and we consider both SheaMoisture Curl & Shine and SheaMoisture Intensive Hydration likely to improve hair quality and appearance.

We don’t currently recommend Curl & Shine shampoo due to the inclusion of undefined fragrance ingredients, but we do recommend Intensive Hydration and consider it to be one of the best shampoos for the price that we’ve reviewed to date on Illuminate Health.

We hope that in the future, the brand clarifies whether all of their fragrances are derived from essential oils (like in Intensive Hydration), because we consider this to be a healthier option than synthetically-derived fragrance.

Most of the online customer reviews of SheaMoisture that we came across while researching this article were positive.

For consumers interested in purchasing from the brand, Amazon currently has much better prices than Walmart when factoring in shipping fees.