{"id":604951347506,"title":"Il Makiage Foundation Review: Is it Toxic?","created_at":"2023-03-04T02:29:52-05:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Il Makiage Foundation Review: Is it Toxic?\",\n \"keywords\": \"il makiage foundation, il makiage foundation review, il makiage foundation reviews, il makiage foundation quiz, il makiage foundation shade range\",\n \"description\": \"Our research team reviews the ingredients in Il Makiage Foundation to give our take on whether it's unhealthy. We highlight some concerning ingredients and feature real, unsponsored customer reviews of the product.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/il-makiage-foundation-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Brian Moore\",\n \"honorificSuffix\": [\n \"M.D.\",\n \"F.A.A.D\"\n ],\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/brian-moore\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/brian-moore-md-faad-2b1b77a2\/\",\n \"https:\/\/www.apexskin.com\/our-team\/dr-brian-moore-md\/\"\n ],\n \"jobTitle\": \"Dermatology Advisor\",\n \"knowsAbout\": \"dermatology, skincare, pigmented lesions, anti-aging, medical research, clinical trials, sunscreen, moisturizer, wrinkles, makeup, shampoo, soap\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"Columbia University\",\n \"University of Toledo\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Il_Makiage_Foundation_Thumbnail.png?v=1677915197\",\n\"width\": \"2836\",\n\"height\": \"2836\"\n},\n\"citation\": [\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7894303\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22052267\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/33682414\/\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7691901\/\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5093181\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/laura-geller-review\",\n\"https:\/\/www.bbb.org\/us\/ny\/new-york\/profile\/cosmetics-sales\/il-makiage-0121-9390\"\n],\n\"mentions\": [{\n \"@type\": \"Brand\",\n \"name\": \"Woke Up Like This\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"iron oxides\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"sodium hyaluronate\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"talc\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"fragrance\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"preservatives\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"STEPHANIE TOMS\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Nikkia Joy\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Al Jazeera\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"BBB\"\n }\n],\n\"datePublished\": \"2023-03-04\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Il_Makiage_Foundation_Review_Article_Header_Image_Optimized.png?v=1677914675\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eI\u003c\/span\u003el Makiage’s foundation, called Woke Up Like This, is one of the most popular foundation products on the market. It comes in 50 shades that can match any skin tone, and the brand claims that their foundation has an “advanced, innovative formula for a flawless, uniform natural matte finish.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBut does Il Makiage foundation contain research-backed ingredients or are these just marketing claims? Does the product contain any unhealthy additive ingredients? And how do real users rate it and describe its effects?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more as we analyze the ingredients in Il Makiage foundation based on medical studies to give our take on whether it’s an effective and safe formulation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ll highlight several questionable additive ingredients and feature real, unsponsored user reviews.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eIngredient Analysis\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Il_Makiage_Foundation_Ingredients_Optimized.png?v=1677914696\" alt=\"Il Makiage Foundation ingredients\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ingredients in Il Makiage are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe good news is that this foundation contains \u003c\/span\u003e\u003cb\u003eiron oxides\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e as natural colorants. Not only are iron oxides safe and non-toxic, they were shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7894303\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ereview\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eJournal of Cosmetic Dermatology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e to protect the skin from UV damage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth iron oxides and \u003c\/span\u003e\u003cb\u003etitanium dioxide\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e (another ingredient in this foundation) are frequently used in natural sunscreen because they’re physical UV blockers.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eSodium hyaluronate\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is another effective ingredient. It was shown in a 2011 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22052267\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to significantly reduce wrinkle depth, and it one of the anti-aging ingredients with the most research backing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile Il Makiage Foundation has some safe and effective active ingredients, it also contains a wide range of additive ingredients that we consider questionable from a health perspective.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eOctocrylene\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is shown in \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/33682414\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical research\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to break down into a carcinogenic (cancer-causing) compound called benzophenone.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eTalc\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is contaminated with the carcinogen asbestos more than 10% of the time according to a \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7691901\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eEnvironmental Health Insights\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e journal.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e was studied in a \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5093181\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eAir Quality, Atmosphere \u0026amp; Health\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e journal, and the study authors concluded that fragranced consumer products can \"impose serious risks to human health.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePhenoxyethanol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is a synthetic preservative shown to be toxic to human cells in a clinical trial, as we documented in our review of another cosmetic brand containing this ingredient called \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/laura-geller-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eLaura Geller makeup\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e. \u003c\/span\u003e\u003cb\u003eBenzyl alcohol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is another preservative ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal, Unsponsored Il Makiage Foundation User Reviews\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA YouTube creator named “STEPHANIE TOMS” has a review of Il Makiage foundation that includes a live product demonstration. She gives her take on whether the foundation blends well:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HdpEWLgVJCA\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnother YouTube influencer named Nikkia Joy reviewed the foundation and shared her thoughts on whether it reduces the appearance of pores. Her video includes a 12-hour wear test:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/aVn6I57Rnvg\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eIs Makeup Toxic?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn Al Jazeera exposé on the toxicity of some makeup products is only three minutes long and has a lot of interesting information:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/X9_xbvPiamc\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal Customers Review Il Makiage Foundation\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIl Makiage has been reviewed over 7,000 times on the Better Business Bureau (BBB) \u003ca href=\"https:\/\/www.bbb.org\/us\/ny\/new-york\/profile\/cosmetics-sales\/il-makiage-0121-9390\"\u003ewebsite\u003c\/a\u003e and has an impressive average review rating of 4.63 out of 5 stars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA BBB user named “karen c” claims that the online quiz is helpful:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“Love the foundation and concealer. Highly recommend to everyone. The online quiz found my perfect colour match and it looks so natural. Wouldn't go anywhere else for these products now!”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHowever, while reviews of the product are fairly positive, there are many complaints about the brand on the BBB site.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA customer named “Audrey W” claims that the company charged more than was authorized:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“I signed up for the try before you buy promotion and authorized a $6.32 shipping fee for what I thought was a sample of the product. I then got an email saying there would be charged a ‘temporary pre-authorization fee’ of $48.15 that I did not authorize.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are actually so many complaints about billing that BBB has a “Current Alert” for Il Makiage on their website stating the following: \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e“BBB files indicate a Pattern of Complaints regarding the billing policies, technical issues and customer service practices of Il Makiage. Beginning in Jan. 2019, BBB a marked a notable increase in consumer disputes against this firm. Consumers are telling BBB a host of issues they experience after participating in the company's trial offer called Try Before You Buy.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ve never seen such an alert on the BBB website and consider this a red flag about the brand. That being said, the brand does appear to respond to the majority of user complaints to resolve the issue which is a good thing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eOur Clean Foundation Pick\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Makeup_Image_c4bfc919-a9e7-4166-a904-a1ef99e750f9.png?v=1668141089\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe recommend a product called \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/amzn.to\/3s7eq4O\"\u003e\u003cspan\u003eIlia True Skin Serum Foundation\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e as our top clean beauty pick for makeup and bronzer.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eIlia’s makeup has natural ingredients beneficial for skin health like aloe vera juice, coconut and jojoba seed oil.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIlia’s makeup is fragrance-free and talc-free. While it does contain two preservatives (ethylhexylglycerin and sodium benzoate) these are relatively non-toxic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe would prefer to recommend a preservative-free makeup product but have not come across one. If we do, we will update this section of the article with that recommendation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInterested consumers can check out Ilia True Skin Serum Foundation \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/amzn.to\/3s7eq4O\"\u003e\u003cspan\u003eat this Amazon link\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, where it’s available in many shades.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003ePros and Cons of Il Makiage Foundation\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere are the pros and cons of Il Makiage foundation in our opinion:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003ePros:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExtremely popular\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMany shades to fit any skin tone\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eMostly positive customer reviews\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains an anti-aging ingredient\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains natural sunscreen ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"text-decoration: underline;\"\u003eCons:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains synthetic preservatives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains talc\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eContains other questionable additives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eExpensive\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand receives many customer complaints over billing issues\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe do not currently recommend Il Makiage Foundation. While the product does seem like a good choice from an aesthetic and functional standpoint, it contains a wide range of questionable additive ingredients that health-conscious consumers may wish to avoid.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eNot only does this foundation contain fragrance but it also contains synthetic preservatives and an ingredient clinically shown to be broken down by the body into a carcinogen.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMany makeup brands contain questionable chemicals and we recommend that consumers be wary and read the ingredient label to choose a non-toxic option.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSo many consumers have complained about Il Makiage’s billing practices on the BBB website that the company has actually issued a public warning, which we’ve never seen before in any of our hundreds of Illuminate Health reviews.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMost user reviews of this product claim that it blends well and has a good texture.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2023-03-04T02:38:39-05:00","updated_at":"2023-03-04T02:38:39-05:00","summary_html":"We review the ingredients in Il Makiage Foundation to give our take on whether it's unhealthy. We highlight some concerning ingredients and feature real, unsponsored customer reviews of the product.","template_suffix":"","handle":"il-makiage-foundation-review","tags":"_related:cosmetics"}

Il Makiage Foundation Review: Is it Toxic?

Il Makiage Foundation Review: Is it Toxic?


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Il Makiage’s foundation, called Woke Up Like This, is one of the most popular foundation products on the market. It comes in 50 shades that can match any skin tone, and the brand claims that their foundation has an “advanced, innovative formula for a flawless, uniform natural matte finish.”

But does Il Makiage foundation contain research-backed ingredients or are these just marketing claims? Does the product contain any unhealthy additive ingredients? And how do real users rate it and describe its effects?

In this article we’ll answer all of these questions and more as we analyze the ingredients in Il Makiage foundation based on medical studies to give our take on whether it’s an effective and safe formulation.

We’ll highlight several questionable additive ingredients and feature real, unsponsored user reviews.

Ingredient Analysis

Il Makiage Foundation ingredients

The ingredients in Il Makiage are shown above.

The good news is that this foundation contains iron oxides as natural colorants. Not only are iron oxides safe and non-toxic, they were shown in a review published in the Journal of Cosmetic Dermatology to protect the skin from UV damage.

Both iron oxides and titanium dioxide (another ingredient in this foundation) are frequently used in natural sunscreen because they’re physical UV blockers.

Sodium hyaluronate is another effective ingredient. It was shown in a 2011 clinical trial to significantly reduce wrinkle depth, and it one of the anti-aging ingredients with the most research backing.

While Il Makiage Foundation has some safe and effective active ingredients, it also contains a wide range of additive ingredients that we consider questionable from a health perspective.

Octocrylene is shown in clinical research to break down into a carcinogenic (cancer-causing) compound called benzophenone.

Talc is contaminated with the carcinogen asbestos more than 10% of the time according to a clinical trial published in the Environmental Health Insights journal.

Fragrance was studied in a medical review published in the Air Quality, Atmosphere & Health journal, and the study authors concluded that fragranced consumer products can "impose serious risks to human health."

Phenoxyethanol is a synthetic preservative shown to be toxic to human cells in a clinical trial, as we documented in our review of another cosmetic brand containing this ingredient called Laura Geller makeup. Benzyl alcohol is another preservative ingredient.

Real, Unsponsored Il Makiage Foundation User Reviews

A YouTube creator named “STEPHANIE TOMS” has a review of Il Makiage foundation that includes a live product demonstration. She gives her take on whether the foundation blends well:

Another YouTube influencer named Nikkia Joy reviewed the foundation and shared her thoughts on whether it reduces the appearance of pores. Her video includes a 12-hour wear test:

Is Makeup Toxic?

An Al Jazeera exposé on the toxicity of some makeup products is only three minutes long and has a lot of interesting information:

Real Customers Review Il Makiage Foundation

Il Makiage has been reviewed over 7,000 times on the Better Business Bureau (BBB) website and has an impressive average review rating of 4.63 out of 5 stars.

A BBB user named “karen c” claims that the online quiz is helpful:

“Love the foundation and concealer. Highly recommend to everyone. The online quiz found my perfect colour match and it looks so natural. Wouldn't go anywhere else for these products now!”

However, while reviews of the product are fairly positive, there are many complaints about the brand on the BBB site.

A customer named “Audrey W” claims that the company charged more than was authorized:

“I signed up for the try before you buy promotion and authorized a $6.32 shipping fee for what I thought was a sample of the product. I then got an email saying there would be charged a ‘temporary pre-authorization fee’ of $48.15 that I did not authorize.”

There are actually so many complaints about billing that BBB has a “Current Alert” for Il Makiage on their website stating the following: 

“BBB files indicate a Pattern of Complaints regarding the billing policies, technical issues and customer service practices of Il Makiage. Beginning in Jan. 2019, BBB a marked a notable increase in consumer disputes against this firm. Consumers are telling BBB a host of issues they experience after participating in the company's trial offer called Try Before You Buy.”

We’ve never seen such an alert on the BBB website and consider this a red flag about the brand. That being said, the brand does appear to respond to the majority of user complaints to resolve the issue which is a good thing.

Our Clean Foundation Pick

We recommend a product called Ilia True Skin Serum Foundation as our top clean beauty pick for makeup and bronzer.

Ilia’s makeup has natural ingredients beneficial for skin health like aloe vera juice, coconut and jojoba seed oil.

Ilia’s makeup is fragrance-free and talc-free. While it does contain two preservatives (ethylhexylglycerin and sodium benzoate) these are relatively non-toxic.

We would prefer to recommend a preservative-free makeup product but have not come across one. If we do, we will update this section of the article with that recommendation.

Interested consumers can check out Ilia True Skin Serum Foundation at this Amazon link, where it’s available in many shades.

Pros and Cons of Il Makiage Foundation

Here are the pros and cons of Il Makiage foundation in our opinion:

Pros:

  • Extremely popular
  • Many shades to fit any skin tone
  • Mostly positive customer reviews
  • Contains an anti-aging ingredient
  • Contains natural sunscreen ingredients

Cons:

  • Contains fragrance
  • Contains synthetic preservatives
  • Contains talc
  • Contains other questionable additives
  • Expensive
  • Brand receives many customer complaints over billing issues
Stay up-to-date on our research reviews

Conclusion

We do not currently recommend Il Makiage Foundation. While the product does seem like a good choice from an aesthetic and functional standpoint, it contains a wide range of questionable additive ingredients that health-conscious consumers may wish to avoid.

Not only does this foundation contain fragrance but it also contains synthetic preservatives and an ingredient clinically shown to be broken down by the body into a carcinogen.

Many makeup brands contain questionable chemicals and we recommend that consumers be wary and read the ingredient label to choose a non-toxic option.

So many consumers have complained about Il Makiage’s billing practices on the BBB website that the company has actually issued a public warning, which we’ve never seen before in any of our hundreds of Illuminate Health reviews.

Most user reviews of this product claim that it blends well and has a good texture.