Genucel is an anti-aging skincare brand that makes some interesting marketing claims. The company claims their products can help users "achieve a noticeably more contoured, defined jawline in minutes," among other things.

But is it actually possible to improve your jawline with cosmetic products? Does Genucel contain research-backed ingredients for improving skin quality? Does it contain any unhealthy ingredients? And how does it compare to other luxury skincare brands?

In this article we'll answer all of these questions and more, as we analyze the ingredients in Genucel Jawline Treatment to give our take on whether or not it's likely to be effective, and whether or not it's healthy.

We'll also compare Genucel to some other luxury skincare brands like Incellderm.

Key takeaways:

• Unclear ingredient information
• Questionable clinical claims
• We do not currently recommend Genucel

Ingredient Analysis

At the time of publishing this article, we cannot find a full ingredient list for Genucel Jawline Treatment.

In fact, the brand fails to currently publish any ingredients on the product page of their website, which is a serious consumer safety issue in our view.

Some of the ingredient descriptors on individual product pages fail to even explain the ingredients used, such as the example below:

This description fails to explain which ingredient is actually included.

There are some ingredients on individual product pages which are clinically shown to improve skin quality.

Jojoba oil is included in the Jawline Treatment cream, and is clinically shown to improve skin moisture.

Meadowfoam is clinically shown to reduce UV damage in skin, as we documented in our gopure neck cream review article.

While Genucel Jawline Treatment contains some research-backed active ingredients, we do not recommend it because we cannot identify the full ingredient list, and because we're unconvinced of the potential efficacy for jawline improvement, as we'll discuss further in the next section.

Questionable Website Claims

As mentioned in the intro to this article, Genucel's website suggests that their product line can improve the aesthetic appearance of the jawline:

source:genucel.com

Jawline is determined by bone structure (source).

We have not come across any clinical evidence that topical treatments can make a jawline appear more "defined," nor is this claim logical in our opinion.

The website also includes stats from consumer surveys, such as the one shown below:

source:genucel.com

We consider clinical data based on self-reported, company-funded studies to be entirely worthless to consumers, due to the potential bias issues, as we discussed at length in our RoC Vitamin C Serum review article.

Ask yourself when the last time was that you saw a self-reported, brand-funded study with negative results.

Genucel vs. Popular Skincare Brands

Here's how Genucel stacks up against other popular luxury skincare brands in terms of potential efficacy and healthiness, in our opinion:

Instantly Ageless

Unimpressive potential efficacy.

Many unhealthy ingredients like artificial dyes, which are clinically shown to be absorbed through the skin and have negative health effects.

Still gets the edge over Genucel because the ingredients are clearly published.

Winner: Instantly Ageless

Incellderm

One of the most popular luxury "K-beauty" (Korean beauty) brands, this company has highly potent formulations. Limited (or no) ingredients we consider unhealthy, as we documented in our Incellderm review article.

Also, no ingredient disclosure issues.

Winner: Incellderm

Truly Beauty

Contains several inactive ingredients we consider unhealthy, but the brand at least publishes the full ingredient lists clearly on their website.

Winner: Truly Beauty

Genucel Pros and Cons

Pros:

• Contains some research-backed active ingredients
• Easy-to-navigate website

Cons:

• Failure to clearly publish full ingredient lists
• Consumer survey data subject to bias
• Unclear inactive ingredients
• We don't know ingredients in "MDL" technology
• No evidence cream can improve jawline
  
• Relatively expensive

Conclusion

We're highly unimpressed by Genucel's offerings and marketing, and we consider this to be one of the worst skincare brands we've reviewed to date on Illuminate Health, particularly considering the price point.

The company makes marketing claims about jawline improvements we consider unscientific.

The company shares data from self-reported consumer studies, which we consider useless to potential consumers due to potential bias issues.

The full ingredient lists aren't clearly published, which we consider to be a consumer safety issue. Consumers deserve to know what ingredients they're putting on their body.

The few highlighted ingredients did have some research backing, so Genucel may improve skin quality, but we do not consider it likely to improve jawline appearance.

We do not currently recommend any Genucel products.