{"id":606589321522,"title":"Truly Beauty Review: \"High Performance\" or Overpriced?","created_at":"2023-11-01T16:51:48-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Truly Beauty Review: 'High Performance' or Overpriced?\",\n \"keywords\": \"truly beauty, truly beauty review, truly beauty reviews, truly beauty ingredients, truly beauty before and after, truly beauty vegan collgen booster facial serum\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/truly-beauty-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Brian Moore\",\n \"honorificSuffix\": [\n \"M.D.\",\n \"F.A.A.D\"\n ],\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/brian-moore\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/brian-moore-md-faad-2b1b77a2\/\",\n \"https:\/\/www.apexskin.com\/our-team\/dr-brian-moore-md\/\"\n ],\n \"jobTitle\": \"Dermatology Advisor\",\n \"knowsAbout\": \"dermatology, skincare, pigmented lesions, anti-aging, medical research, clinical trials, sunscreen, moisturizer, wrinkles, makeup, shampoo, soap\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"Columbia University\",\n \"University of Toledo\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Truly_Beauty_Thumbnail.png?v=1698899917\",\n\"width\": \"1853\",\n\"height\": \"1853\"\n},\n\"citation\": [\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8197201\/\", \n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7655866\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/proven-skincare-review\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/fiera-cosmetics-review\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6335493\/\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7912168\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/35427427\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/lifecell-review\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5093181\/\",\n\"https:\/\/www.trulybeauty.com\/products\/vegan-collagen-booster-facial-serum\",\n\"https:\/\/www.target.com\/p\/truly-vegan-collagen-booster-anti-aging-face-serum-1-7-fl-oz-ulta-beauty\/-\/A-82518845\",\n\"https:\/\/www.ulta.com\/p\/vegan-collagen-boost-anti-aging-face-serum-pimprod2017284?sku=2568012\",\n\"https:\/\/www.trulybeauty.com\/products\/barbie%E2%84%A2butter-whipped-body-butter\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30287361\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/24471735\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30681787\/\",\n\"https:\/\/www.bbb.org\/us\/nv\/reno\/profile\/beauty\/truly-beauty-inc-1166-90025772\"\n],\n\"mentions\": [{\n \"@type\": \"Brand\",\n \"name\": \"Truly Beauty Vegan Collagen Booster Facial Serum\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"jojoba oil\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"synthetic dyes\"\n },\n {\n \"@type\": \"Person\",\n \"name\": \"Emily Wallace\"\n },\n {\n \"@type\": \"Person\",\n \"name\": \"Sherry Healy\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"coconut oil\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"fragrance\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Target\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Ulta\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Barbie Butter\"\n },\n {\n \"@type\": \"Person\",\n \"name\": \"Chelsea Swaby\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Amazon\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"BBB\"\n }\n],\n\"datePublished\": \"2023-11-01\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ], \n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Truly_Beauty_Review_Article_Header_Image_Optimized.png?v=1698872166\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"dc\"\u003eT\u003c\/span\u003eruly Beauty is a cosmetic brand that sells everything from skincare to perfume. The brand describes its product line as \"Vegan\" and \"High Performance.\"\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBut does Truly Beauty contain research-backed ingredients for enhancing skin quality, or are these just marketing claims? Does the brand use any questionable additive ingredients? How do real users rate and describe the effects of Truly Beauty? And which retailer sells Truly Beauty for the best price?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn this article we'll answer all of these questions and more, as we analyze the ingredients in Truly Beauty based on research studies to give our take on whether or not the brand is likely to improve skin quality, or if it's a waste of money.\u003c\/p\u003e\n\u003cp\u003eWe'll feature unsponsored user reviews, and provide a cost comparison to show which retailer sells Truly Beauty for the best price.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eIngredient Analysis \u003cmeta charset=\"utf-8\"\u003e— Facial Serum\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Truly_Beauty_Vegan_Collagen_Booster_Facial_Serum_Ingredients_Optimized.png?v=1698895551\" alt=\"Truly Beauty Vegan Collagen Booster Facial Serum ingredients\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe ingredients in Truly Beauty Vegan Collagen Booster Facial Serum are shown above.\u003c\/p\u003e\n\u003cp\u003eThere are a number of active ingredients in this formulation that have research backing for improving skin quality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAloe\u003c\/strong\u003e is a natural skin moisturizer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eJojoba oil\u003c\/strong\u003e is \u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8197201\/\"\u003eclinically shown\u003c\/a\u003e to increase the moisture in skin.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eChenopodium quinoa seed extract\u003c\/strong\u003e may have a skin-rejuvenating effect, because a \u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7655866\/\"\u003eclinical trial\u003c\/a\u003e published in the \u003cem\u003eScientific Reports\u003c\/em\u003e journal found that \u003cstrong\u003ebioesters in quinoa can promote \"replenishing effects in [skin] tissue.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cem\u003ePanax ginseng\u003c\/em\u003e extract\u003c\/strong\u003e is clinically shown to have an anti-aging effect, as we documented in our \u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/proven-skincare-review\"\u003eProven Skincare reviews\u003c\/a\u003e article:\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb\u003eThe appearance of wrinkles: “...remarkably improved with [\u003c\/b\u003e\u003cb\u003e\u003ci\u003ePanax ginseng\u003c\/i\u003e\u003c\/b\u003e\u003cb\u003e] administration. Ginsenoside Rb1 reduced the increase in skin wrinkling.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThere are other effective ingredients in Truly Beauty's serum, but for the sake of being concise, we'll move to the inactive ingredients, some of which we consider to be questionable from a health perspective.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhenoxyethanol\u003c\/strong\u003e is a synthetic preservative shown in a 2020 \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\"\u003eclinical trial\u003c\/a\u003e to be toxic to human cells.\u003c\/p\u003e\n\u003cp\u003eThe above-linked trial is a test tube study, which is a weaker standard of evidence than a human trial, but we still recommend that consumers exercise caution with this compound.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eYellow 5\u003c\/strong\u003e and \u003cstrong\u003eRed 30\u003c\/strong\u003e are synthetic dyes, and some such dyes are clinically shown to absorb through the skin, and may have toxic effects in the body, as we documented in our \u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/fiera-cosmetics-review\"\u003eFiera Cosmetics reviews\u003c\/a\u003e article on another cosmetic brand that uses dye.\u003c\/p\u003e\n\u003cp\u003eOverall, we consider Truly Beauty likely to reduce wrinkles, improve skin moisture content and enhance the appearance of skin generally. However, we don't currently recommend this brand due to the inclusion of a synthetic preservative and two synthetic dyes.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eReal People Try Truly Beauty\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eA YouTube creator named Emily Wallace has an unsponsored review of Truly Beauty:\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/jCJYqY15UaA?si=8J2o-tdP1AncBvJz\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003eA YouTube creator named Sherri Healy reviewed Truly Beauty products and provided before and after images:\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/gCSkMbwNq_s?si=c1RKX1roILWstr_-\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eIngredient Analysis — Barbie Butter\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg alt=\"Truly Beauty Barbie Butter ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Truly_Beauty_Barbie_Butter_Ingredients_Optimized.png?v=1698896674\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/p\u003e\n\u003cp\u003eThe ingredients in Truly Beauty Barbie Butter, which is a body butter, are shown above.\u003c\/p\u003e\n\u003cp\u003eLike the facial serum, there are a number of research-backed ingredients in this formulation that should improve skin moisture content and support optimal skin health.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCoconut oil\u003c\/strong\u003e is one of the plant oils with the most research backing, and has both anti-inflammatory and skin-protective properties according to a 2019 \u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6335493\/\"\u003emedical review\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eEggplant fruit extract\u003c\/strong\u003e can protect skin from the damaging effects of blue light according to a \u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7912168\/\"\u003eclinical trial\u003c\/a\u003e published in the \u003cem\u003eNutrients\u003c\/em\u003e journal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSpirulina can enhance collagen production\u003c\/strong\u003e when applied topically, according to a \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/35427427\/\"\u003emedical review\u003c\/a\u003e published in the \u003cem\u003eJournal of Cosmetic Dermatology\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoybean oil\u003c\/strong\u003e can both increase collagen production and protect the skin from UV rays, as we documented in our \u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/lifecell-review\"\u003eLifeCell reviews\u003c\/a\u003e article.\u003c\/p\u003e\n\u003cp\u003eFrom an effectiveness standpoint, this is one of the most impressive body butter products we've reviewed to date on Illuminate Health, however, like the previous product, there are some inactive ingredients we consider to be questionable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePhenoxyethanol\u003c\/strong\u003e is included in this formulation, and we shared our concerns about this preservative in the previous ingredient analysis section.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFragrance\u003c\/strong\u003e is also included, and a 2016 \u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC5093181\/\"\u003emedical review\u003c\/a\u003e concluded the following about fragranced consumer products:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"\u003cmeta charset=\"utf-8\"\u003eResults from this study provide strong evidence that fragranced products can trigger adverse health effects in the general population.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWe consider Truly Beauty Barbie Butter likely to stimulate collagen production, protect the skin from UV rays and improve skin health. However, we don't currently recommend it due to the inclusion of fragrance and phenoxyethanol.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eWhere to Buy Truly Beauty for the Best Price\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eTruly Beauty is sold at a variety of online retailers. Here's a price breakdown for a one-time purchase of the two products reviewed in this article, at the time of publishing:\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eVegan Collagen Booster Facial Serum\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBrand website: $36.90 (plus shipping, \u003ca href=\"https:\/\/www.trulybeauty.com\/products\/vegan-collagen-booster-facial-serum\"\u003elink\u003c\/a\u003e)\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTarget: $36.90 (free shipping, \u003ca href=\"https:\/\/www.target.com\/p\/truly-vegan-collagen-booster-anti-aging-face-serum-1-7-fl-oz-ulta-beauty\/-\/A-82518845\"\u003elink\u003c\/a\u003e)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUlta: $36.90 (free shipping, \u003ca href=\"https:\/\/www.ulta.com\/p\/vegan-collagen-boost-anti-aging-face-serum-pimprod2017284?sku=2568012\"\u003elink\u003c\/a\u003e)\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003eBarbie Butter\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eBrand website: \u003cmeta charset=\"utf-8\"\u003e\u003cspan data-mce-fragment=\"1\"\u003e$39.90 (plus shipping, \u003ca href=\"https:\/\/www.trulybeauty.com\/products\/barbie%E2%84%A2butter-whipped-body-butter\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTruly Beauty products are around 10-15% cheaper on third-party retailers where available, when factoring in shipping fees.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eIs Truly Beauty Overhyped?\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eA YouTube creator named Chelsea Swaby has a video titled \"EXPOSING TRULY BEAUTY\" that has over 50,000 views:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ReP5gmM4V1U?si=P4JyTv7myEZAqwL_\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eOur Clean Skincare Picks\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Skincare_Products_Image_Optimized.png?v=1664754145\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cp\u003eThere are skincare products that contain ingredients shown in clinical trials to be effective for reducing wrinkles and improving skin quality generally.\u003c\/p\u003e\n\u003cp\u003e\u003ca rel=\"sponsored\" href=\"http:\/\/track.revoffers.com\/aff_c?offer_id=155\u0026amp;aff_id=7240\u0026amp;url_id=2077\"\u003e\u003cspan\u003eAnnie Mak Vitamin C Serum\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e is our top skin cream pick because of its effective and clean formulation. It contains \u003c\/span\u003e\u003cb\u003ehyaluronic acid\u003c\/b\u003e\u003cspan\u003e which was described as a \u003c\/span\u003e\u003cb\u003e\"skin-rejuvenating biomedicine\"\u003c\/b\u003e\u003cspan\u003e in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30287361\/\"\u003e\u003cspan\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e due to its ability to reduce wrinkles and signs of facial aging.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eInterested consumers can check out Annie Mak Vitamin C Serum \u003ca rel=\"sponsored\" href=\"http:\/\/track.revoffers.com\/aff_c?offer_id=155\u0026amp;aff_id=7240\u0026amp;url_id=2077\"\u003eat this link\u003c\/a\u003e to the product page on the official brand's website.\u003c\/p\u003e\n\u003cp\u003e\u003ca rel=\"sponsored\" href=\"http:\/\/track.revoffers.com\/aff_c?offer_id=159\u0026amp;aff_id=7240\u0026amp;url_id=2174\"\u003eHydraglow\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eis our top moisturizer pick. It features\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ebakuchiol\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas an active ingredient which was described in a 2014 \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/24471735\/\"\u003eclinical trial\u003c\/a\u003e as\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\"clinically proven to have anti-aging effects.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested consumers can check out HydraGlow\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"http:\/\/track.revoffers.com\/aff_c?offer_id=159\u0026amp;aff_id=7240\u0026amp;url_id=2174\"\u003eat this link\u003c\/a\u003e to the product page on the official brand's website.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe only oral supplement we recommend for skin quality improvement is \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/bulletproof.fdf2.net\/c\/3271428\/1278011\/9221\"\u003e\u003cspan\u003eBulletproof Collagen Powder\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOral \u003c\/span\u003e\u003cb\u003ecollagen\u003c\/b\u003e\u003cspan\u003e supplementation was shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/30681787\/\"\u003e\u003cspan\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan\u003eJournal of Drugs in Dermatology\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eto improve visible signs of skin aging as well as improve skin elasticity and skin hydration\u003c\/b\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eInterested consumers can check out Bulletproof Collagen Powder \u003ca rel=\"sponsored\" href=\"https:\/\/bulletproof.fdf2.net\/c\/3271428\/1278011\/9221\"\u003eat this link\u003c\/a\u003e to the product page on the brand's official website.\u003c\/p\u003e\n\u003cp\u003eNone of the products recommended in this section contain additive ingredients that we consider questionable from a health perspective.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eReal Customers Review Truly Beauty\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eAmazon is a better resource for honest customer reviews than a brand's website in our opinion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eTruly Beauty's most-reviewed product on Amazon is currently their Jelly Booster Scar Treatment, which has over 380 total reviews and an average review rating of 4.3 out of 5 stars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe top positive review from a verified purchaser comes from a user named \"Lisa S\" who gives the product a 5\/5 star rating and liked the product's scent:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"\u003cmeta charset=\"utf-8\"\u003eI opened the bottle and immediately smelled the yummy watermelon scent!! Love, love, love the fragrance.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe top negative review from a verified purchaser is written by a user named \"Shawn\" who suggests the product is ineffective:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\"\u003c\/strong\u003e\u003cspan class=\"a-size-base review-text review-text-content\" data-hook=\"review-body\"\u003e\u003cspan\u003e\u003cstrong\u003eI shouldn’t have fell for it but I was insecure. It’s just an expensive dye. Your boobs aren’t going to change\u003c\/strong\u003e- it’s a good idea to moisturize the skin, but it’s not going to help with anything else. Save your money, save your time.\u003c\/span\u003e\u003c\/span\u003e\"\u003c\/p\u003e\n\u003cp\u003eTruly Beauty currently has an average review rating of 1.25 out of 5 stars on the Better Business Bureau (BBB) \u003ca href=\"https:\/\/www.bbb.org\/us\/nv\/reno\/profile\/beauty\/truly-beauty-inc-1166-90025772\"\u003ewebsite\u003c\/a\u003e, and the brand fails to respond to the majority of customer complaints at the time of publishing this article.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003e Pros and Cons of Truly Beauty\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eHere are the pros and cons of Truly Beauty in our opinion:\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003ePros:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHighly effective formulations\u003c\/li\u003e\n\u003cli\u003eFacial serum should improve skin apperance\u003c\/li\u003e\n\u003cli\u003eFacial serum may have anti-aging effect\u003c\/li\u003e\n\u003cli\u003eBody butter should improve skin moisture\u003c\/li\u003e\n\u003cli\u003eBody butter should improve skin appearance\u003c\/li\u003e\n\u003cli\u003eRelatively affordable\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eCons:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSome products contain phenoxyethanol\u003c\/li\u003e\n\u003cli\u003eBody butter contains fragrance\u003c\/li\u003e\n\u003cli\u003eBrand isn't responding to all customer complaints on BBB site\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eConclusion\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eTruly Beauty has formulations that are highly effective for the price.\u003c\/p\u003e\n\u003cp\u003eThe brand's Vegan Collagen Booster facial serum contains a large number of botanically-derived ingredients that can improve the moisture content of facial skin and support optimal skin health.\u003c\/p\u003e\n\u003cp\u003eThe brand's Barbie body butter contains ingredients that can help protect the skin from damage and improve skin quality and consistency.\u003c\/p\u003e\n\u003cp\u003eWe don't currently recommend either product due to the inclusion of inactive ingredients like fragrance that we think may be questionable from a health perspective.\u003c\/p\u003e\n\u003cp\u003eOnline customer reviews of Truly Beauty that we came across while researching this article were mixed.\u003c\/p\u003e\n\u003cp\u003eThird-party retailers like Ulta and Target currently have better prices on Truly Beauty than the brand's website for one-time orders, due to the difference in shipping fees.\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2023-11-01T23:59:36-04:00","updated_at":"2023-11-02T00:46:59-04:00","summary_html":"We analyze the ingredients in Truly Beauty based on clinical studies to give our take on whether the brand's facial serum and body butter are likely to improve skin appearance, or if they're a waste of money. We feature customer reviews including a before-and-after.","template_suffix":"","handle":"truly-beauty-review","tags":"_related:skincare"}

Truly Beauty Review: "High Performance" or Overpriced?

Truly Beauty Review: "High Performance" or Overpriced?


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Read our Editorial Guidelines to learn more about what makes our site the premier resource for online health information.

Truly Beauty is a cosmetic brand that sells everything from skincare to perfume. The brand describes its product line as "Vegan" and "High Performance."

But does Truly Beauty contain research-backed ingredients for enhancing skin quality, or are these just marketing claims? Does the brand use any questionable additive ingredients? How do real users rate and describe the effects of Truly Beauty? And which retailer sells Truly Beauty for the best price?

In this article we'll answer all of these questions and more, as we analyze the ingredients in Truly Beauty based on research studies to give our take on whether or not the brand is likely to improve skin quality, or if it's a waste of money.

We'll feature unsponsored user reviews, and provide a cost comparison to show which retailer sells Truly Beauty for the best price.

Ingredient Analysis — Facial Serum

Truly Beauty Vegan Collagen Booster Facial Serum ingredients

The ingredients in Truly Beauty Vegan Collagen Booster Facial Serum are shown above.

There are a number of active ingredients in this formulation that have research backing for improving skin quality.

Aloe is a natural skin moisturizer.

Jojoba oil is clinically shown to increase the moisture in skin.

Chenopodium quinoa seed extract may have a skin-rejuvenating effect, because a clinical trial published in the Scientific Reports journal found that bioesters in quinoa can promote "replenishing effects in [skin] tissue."

Panax ginseng extract is clinically shown to have an anti-aging effect, as we documented in our Proven Skincare reviews article:

The appearance of wrinkles: “...remarkably improved with [Panax ginseng] administration. Ginsenoside Rb1 reduced the increase in skin wrinkling.”

There are other effective ingredients in Truly Beauty's serum, but for the sake of being concise, we'll move to the inactive ingredients, some of which we consider to be questionable from a health perspective.

Phenoxyethanol is a synthetic preservative shown in a 2020 clinical trial to be toxic to human cells.

The above-linked trial is a test tube study, which is a weaker standard of evidence than a human trial, but we still recommend that consumers exercise caution with this compound.

Yellow 5 and Red 30 are synthetic dyes, and some such dyes are clinically shown to absorb through the skin, and may have toxic effects in the body, as we documented in our Fiera Cosmetics reviews article on another cosmetic brand that uses dye.

Overall, we consider Truly Beauty likely to reduce wrinkles, improve skin moisture content and enhance the appearance of skin generally. However, we don't currently recommend this brand due to the inclusion of a synthetic preservative and two synthetic dyes.

Real People Try Truly Beauty

A YouTube creator named Emily Wallace has an unsponsored review of Truly Beauty:

A YouTube creator named Sherri Healy reviewed Truly Beauty products and provided before and after images:

Ingredient Analysis — Barbie Butter

Truly Beauty Barbie Butter ingredients

The ingredients in Truly Beauty Barbie Butter, which is a body butter, are shown above.

Like the facial serum, there are a number of research-backed ingredients in this formulation that should improve skin moisture content and support optimal skin health.

Coconut oil is one of the plant oils with the most research backing, and has both anti-inflammatory and skin-protective properties according to a 2019 medical review.

Eggplant fruit extract can protect skin from the damaging effects of blue light according to a clinical trial published in the Nutrients journal.

Spirulina can enhance collagen production when applied topically, according to a medical review published in the Journal of Cosmetic Dermatology.

Soybean oil can both increase collagen production and protect the skin from UV rays, as we documented in our LifeCell reviews article.

From an effectiveness standpoint, this is one of the most impressive body butter products we've reviewed to date on Illuminate Health, however, like the previous product, there are some inactive ingredients we consider to be questionable.

Phenoxyethanol is included in this formulation, and we shared our concerns about this preservative in the previous ingredient analysis section.

Fragrance is also included, and a 2016 medical review concluded the following about fragranced consumer products:

"Results from this study provide strong evidence that fragranced products can trigger adverse health effects in the general population."

We consider Truly Beauty Barbie Butter likely to stimulate collagen production, protect the skin from UV rays and improve skin health. However, we don't currently recommend it due to the inclusion of fragrance and phenoxyethanol.

Where to Buy Truly Beauty for the Best Price

Truly Beauty is sold at a variety of online retailers. Here's a price breakdown for a one-time purchase of the two products reviewed in this article, at the time of publishing:

Vegan Collagen Booster Facial Serum

Brand website: $36.90 (plus shipping, link)

Target: $36.90 (free shipping, link)

Ulta: $36.90 (free shipping, link)

Barbie Butter

Brand website: $39.90 (plus shipping, link)

Truly Beauty products are around 10-15% cheaper on third-party retailers where available, when factoring in shipping fees.

Is Truly Beauty Overhyped?

A YouTube creator named Chelsea Swaby has a video titled "EXPOSING TRULY BEAUTY" that has over 50,000 views:

Our Clean Skincare Picks

There are skincare products that contain ingredients shown in clinical trials to be effective for reducing wrinkles and improving skin quality generally.

Annie Mak Vitamin C Serum is our top skin cream pick because of its effective and clean formulation. It contains hyaluronic acid which was described as a "skin-rejuvenating biomedicine" in a medical review due to its ability to reduce wrinkles and signs of facial aging.

Interested consumers can check out Annie Mak Vitamin C Serum at this link to the product page on the official brand's website.

Hydraglow is our top moisturizer pick. It features bakuchiol as an active ingredient which was described in a 2014 clinical trial as "clinically proven to have anti-aging effects."

Interested consumers can check out HydraGlow at this link to the product page on the official brand's website.

The only oral supplement we recommend for skin quality improvement is Bulletproof Collagen Powder.

Oral collagen supplementation was shown in a medical review published in the Journal of Drugs in Dermatology to improve visible signs of skin aging as well as improve skin elasticity and skin hydration.

Interested consumers can check out Bulletproof Collagen Powder at this link to the product page on the brand's official website.

None of the products recommended in this section contain additive ingredients that we consider questionable from a health perspective.

Real Customers Review Truly Beauty

Amazon is a better resource for honest customer reviews than a brand's website in our opinion.

Truly Beauty's most-reviewed product on Amazon is currently their Jelly Booster Scar Treatment, which has over 380 total reviews and an average review rating of 4.3 out of 5 stars.

The top positive review from a verified purchaser comes from a user named "Lisa S" who gives the product a 5/5 star rating and liked the product's scent:

"I opened the bottle and immediately smelled the yummy watermelon scent!! Love, love, love the fragrance."

The top negative review from a verified purchaser is written by a user named "Shawn" who suggests the product is ineffective:

"I shouldn’t have fell for it but I was insecure. It’s just an expensive dye. Your boobs aren’t going to change- it’s a good idea to moisturize the skin, but it’s not going to help with anything else. Save your money, save your time."

Truly Beauty currently has an average review rating of 1.25 out of 5 stars on the Better Business Bureau (BBB) website, and the brand fails to respond to the majority of customer complaints at the time of publishing this article.

 Pros and Cons of Truly Beauty

Here are the pros and cons of Truly Beauty in our opinion:

Pros:

  • Highly effective formulations
  • Facial serum should improve skin apperance
  • Facial serum may have anti-aging effect
  • Body butter should improve skin moisture
  • Body butter should improve skin appearance
  • Relatively affordable

Cons:

  • Some products contain phenoxyethanol
  • Body butter contains fragrance
  • Brand isn't responding to all customer complaints on BBB site
Stay up-to-date on our research reviews

Conclusion

Truly Beauty has formulations that are highly effective for the price.

The brand's Vegan Collagen Booster facial serum contains a large number of botanically-derived ingredients that can improve the moisture content of facial skin and support optimal skin health.

The brand's Barbie body butter contains ingredients that can help protect the skin from damage and improve skin quality and consistency.

We don't currently recommend either product due to the inclusion of inactive ingredients like fragrance that we think may be questionable from a health perspective.

Online customer reviews of Truly Beauty that we came across while researching this article were mixed.

Third-party retailers like Ulta and Target currently have better prices on Truly Beauty than the brand's website for one-time orders, due to the difference in shipping fees.