Wild is a UK-based personal care products brand that markets itself as healthy and eco-friendly. The company describes their deodorant as "effective," "rigorously tried," "plastic-free" and "naturally vegan."

But is Wild Deodorant healthier than commercial alternatives? Does it contain any questionable additives? How do real users rate and describe its effects? And is it overpriced?

In this article we'll answer all of these questions and more, as we analyze the ingredients in Wild Deodorant to give our take on whether or not it's likely to be effective, and whether or not it's healthy.

We'll discuss how the value stacks up to other modern deodorant brands, and feature real customer reviews.

Key takeaways:

• Should block odor based on formulation
• All scents (even Sensitive) currently contain fragrance
• We do not currently recommend Wild deodorant

Ingredient Analysis

The ingredients in Wild Summer Breeze deodorant are shown below:

Coconut oil may be effective as a natural deodorant, because it's clinically shown to have natural antibacterial and antifungal properties.

However, we can't find any direct evidence it reduces odor when applied topically.

Baking soda has been shown in research studies to have anti-odor effects, as we documented in our Curie deodorant reviews article.

Zinc ricinoleate was described in a medical review published in the International Journal of Cosmetic Science as an "odour absorber."

There is one inactive ingredient in all scents we consider potentially unhealthy.

Fragrance used in deodorants was described as having negative effects to human health in a 2020 medical review.

At the time of publishing this article, every Wild deodorant scent contains fragrance, even those marked "Sensitive" which is uncommon.

Even though we consider this deodorant likely to block odor, we do not currently recommend it due to the inclusion of fragrance. We hope that in the future, the brand releases a fragrance-free version.

Is Wild Deodorant Overpriced?

Here's how the price of Wild deodorant currently stacks up to other modern deodorant brands marketing themselves as healthier options:

Lume: $14.99

Mando: $14.99

Native: $13

Wild: $8 (refills)

We consider Wild deodorant to be a better value than its competitors.

Is Wild Deodorant Better for the Environment?

Although we don't currently recommend this product, we commend the brand for its innovative, plastic-free design.

source: wearewild.com

As shown above, the product includes a reusable, aluminum canister, and compostable refills.

The design is entirely plastic-free, so we consider it to be significantly more eco-friendly than traditional deodorant brands. This is not "greenwashing," this is a real improvement on current designs.

Real People Try Wild Deodorant

A YouTube creator named "Strolling Through Life" has a Wild deodorant review with over 15,000 views:

An eco-conscious YouTube creator named "Life Before Plastic" has a review that focuses on the environmental claims:

Wild Deodorant Pros and Cons

Here are the pros and cons of Wild deodorant in our view:

Pros:

• Research-backed active ingredients
• Should help to block odor
• Offers Sensitive versions
• Good value
• Mostly positive online customer reviews
• Eco-friendly

Cons:

• All versions currently contain fragrance

Conclusion

Wild deodorant is one of a number of eco-first personal care products brands, and we're glad to see the plastic-free movement increasing in popularity.

While this brand uses research-backed active ingredients in its (relatively simple) formulation, and shown help to block body odor, we don't currently recommend it due to the inclusion of fragrance in all scents.

We hope that in the future, Wild offers a fragrance-free version.

Most of the online customer reviews that we came across while researching this article were positive.

Wild's eco-friendly claims are legitimate in our view, because the package design is entirely plastic-free. This is a much more efficient design than traditional deodorant.