Feastables is a new chocolate bar brand that’s available both at Walmart and online. It’s run by Mr. Beast, the most popular YouTuber in the world, and the brand claims to have a “simple and delicious” formula with only five ingredients.
But is Feastables healthier than regular chocolate bars? Does it have any questionable additive ingredients? What was our experience testing it? And is Feastables better or worse than other "healthy" sweets like Hu Chocolate?
In this article we’ll answer all of these questions and more, as we analyze the ingredients in Feastables chocolate to give our take on whether or not the brand is healthier than traditional chocolate bars like Snickers.
We'll also share our opinion on the taste after trying Feastables ourselves, and compare the brand to other popular "healthy" snack brands to pick our winners (and losers).
Key takeaways:
- Contains mostly healthy ingredients
- We tried Feastables and loved the taste
- We don't currently recommend Feastables
Ingredient Analysis
The ingredients in the Milk Chocolate version of Feastables are shown below:
Cane sugar is unsurprisingly the first ingredient, and there are 22 grams (g) of added sugar per bar.
Organic milk and organic vanilla powder are nutritious whole food ingredients.
The Feastables website notes that the milk used in the bars is sourced from grass-fed animals, which is a healthier option than milk from conventionally-raised animals.
A medical review found that grass-fed milk is higher than conventionally-raised milk in nutrients like omega-3 fatty acids that benefit human health.
It’s great in our opinion that Feastables is free of questionable additives like preservatives or artificial flavoring. To provide a comparative example, let’s review the ingredients in Snickers chocolate below:
The first thing to note is that Snickers contains 26 g of added sugar, or 5 g more than Feastables. We recommend minimizing refined sugar intake as much as possible, so this is a point for Feastables.
There is no mention of whether the milk used in Snickers is sourced from grass-fed animals, so we’ll assume it’s sourced from conventionally-raised animals. Another point for Feastables.
Corn syrup is a refined sweetener that we recommend avoiding, for reasons described in our Fiber One reviews article.
Artificial flavor is also included, and medical research suggests some toxicity concerns with artificial flavoring ingredients.
Our only complaint is that the brand doesn’t publish the cocoa content, because this is a good measure of the healthiness of a chocolate bar.
Most dark chocolates have a listed cocoa percentage (“dark chocolate 70%” means that 70% of the bar is made from cocoa).
The higher the cocoa content, generally the healthier the chocolate bar, because this means there is less added sugar and more phytonutrients from cocoa.
Overall, we consider Feastables to be a healthier option than most chocolate brands that we reviewed while researching this article.
We Tested Feastables
As the author of this article, I wanted to try Feastables myself to share my thoughts on its taste and the overall product experience.
I went to a local Walmart and purchased the milk chocolate version.
This was the only milk chocolate bar available at my local Walmart with milk sourced from grass-fed cows, so the product stands out on that point alone.
The taste was sweet (unsurprisngly) but not too sweet, with a hint of vanilla.
I don't even have a sweet tooth and rarely purchase chocolate for myself, but this is one of the best milk chocolate bars I've had in recent memory.
I would definitely purchase this product over commercial alternatives, because I like the relatively clean ingredient list and lack of unhealthy additives like artificial flavors.
I'd rate this product a 9/10 and would definitely recommend it to consumers looking for a tasty and somewhat healthy milk chocolate brand.
This is a more minor consideration but I also would rather give my money to Mr. Beast than Hershey's, as I feel like he's somewhat more likely to do something beneficial with it.
Feastables vs. Popular "Healthy" Sweets
Here's how Feastables compares to other popular "healthy" sweets brands in terms of ingredient quality, in our opinion:
Hu Chocolate
Sweetened with coconut sugar, which was shown in a 2023 medical review to have more favorable effects on metabolism than refined, cane sugar.
Winner: Hu Chocolate
Dubai Chocolate
The main issue with the TikTok-viral Dubai chocolate is the lack of ingredient disclosures.
We recommend avoiding all food products without a clear nutrition label, as this is a consumer safety issue, as we discussed in our is Dubai chocolate healthy article.
Winner:
Smart Sweets
Contains some inactive ingredients that we consider unhealthy, but the significantly lower added sugar dose makes it a better option overall.
Winner: Smart Sweets
Is Feastables Trustworthy?
A YouTube channel called "Future Proof" has a video on whether or not Feastables is trustworthy that has over 134,000 views at the time of updating this article:
Our Clean Chocolate Picks
We recommend Lindt Excellence Dark Chocolate as our top healthy chocolate pick because it’s a dark chocolate (70%) with only 12 grams of sugar per serving, or around half of the amount in Feastables.
Like Feastables, this product is free of questionable additives and is flavored with natural ingredients like bourbon vanilla beans. We consider dark chocolate to be healthier than milk chocolate due to the lower sugar content, so we hope that Feastables launches a dark chocolate option soon. If they do, we'll consider switching our recommendation.
For chocolate lovers who are focused entirely on health and care less about taste, Baker’s Unsweetened Chocolate is the healthiest option because it contains no added sugar at all. The only ingredient is 100% cacao beans. This makes it quite bitter but it pairs well with fruit.
Feastables Pros and Cons
Pros:
- Healthier than regular chocolate
- Contains grass-fed milk
- Tastes great
- No artificial flavors
Cons:
- Relatively high sugar dose
- Relatively expensive
- Mostly positive online customer reviews
