Feastables is a new chocolate bar brand that’s available both at Walmart and online. It’s run by Mr. Beast, the most popular YouTube in the world.
The brand claims to have a “simple and delicious” formula with only five ingredients.
In this article we’ll focus on the ingredients used, and share our thoughts on whether Feastables is more or less healthy than a commercial chocolate bar like Hershey’s. We’ll also share a real user review of the bar that focuses more on taste.
Ingredient Review
Feastables does have a simple and clean formula. Cane sugar is unsurprisingly the first ingredient, and there is 22 grams (g) of added sugar per bar. The rest of the ingredients are healthy whole foods ingredients like organic milk and organic vanilla powder.
Their website notes that the milk used in the bars is sourced from grass-fed animals, which is a healthier option than milk from conventionally-raised animals. A medical review found that grass-fed milk was higher in nutrients like omega-3 fats that benefit human health.
It’s great in our opinion that Feastables is free of questionable additives like preservatives or artificial flavoring. To provide a comparative example on why we consider Feastables healthier than most commercial chocolate bars, let’s analyze the ingredients for Snickers below:
The first thing to note is that Snickers contains 26 g added sugar, or 5 g more than Feastables. We recommend minimizing added sugar intake as much as possible, so this is a point for Feastables.
There is no mention of whether the milk used in Snickers is sourced from grass-fed animals, so we’ll assume it’s sourced from conventionally-raised animals. Another point for Feastables.
Snickers contains corn syrup which is a processed sweetener that we recommend avoiding. It also contains artificial flavor, and medical research suggests some toxicity concerns with artificial flavoring ingredients.
Overall we consider Feastables to be a healthier option than most commercial chocolates that we reviewed while writing this article.
Our only complaint is that the brand doesn’t publish the cocoa content, because this is a good measure of the healthiness of a chocolate bar. Most dark chocolates have a listed cocoa percentage (“dark chocolate 70%” means that 70% of the bar is made from cocoa). The higher the cocoa content, generally the healthier the chocolate bar, because this means there is less added sugar.
Feastables Real User Review
One of the most popular reviews of Feastables comes from a YouTube channel called “PhilPro.” The creator tries Mr. Beast’s chocolate bar and compares its taste to other popular chocolate bars like Hershey’s and Crunch:
Our Healthy Chocolate Recommendation
We recommend Lindt Excellence Dark Chocolate as our top healthy chocolate pick because it’s a dark chocolate (70%) with only 12 grams of sugar per serving, or around half of the amount in Feastables.
Like Feastables, this product is free of questionable additives and is flavored with natural ingredients like bourbon vanilla beans. We consider dark chocolate to be healthier than milk chocolate due to the lower sugar content, so we hope that Feastables launches a dark chocolate option soon. If they do, we'll consider switching our recommendation.
Interested consumers can check our Lindt Excellence Dark Chocolate at this link.
For chocolate lovers who are focused entirely on health and care less about taste, Baker’s Unsweetened Chocolate is the healthiest option because it contains no added sugar at all. The only ingredient is 100% cacao beans. This makes it quite bitter but it pairs well with fruit.
