Allurium Beauty is a cosmetic company with a popular hair serum called Hair Growth Serum. The product is formulated specifically for women of color, and the brand suggests that some women see noticeable results in two weeks or less.
But does Allurium contain research-backed ingredients for hair growth, or are these just marketing claims? Are there any questionable additive ingredients? Do hair loss solutions really vary by race? And how do real users rate and describe the effects of Allurium?
In this article we’ll answer all of these questions and more, as we analyze the ingredients in Allurium Hair Growth Serum based on medical studies to give our take on whether the product is likely to be effective at regrowing hair, or if it’s a waste of money.
We’ll share our thoughts on whether hair loss formulations by race are scientific, and feature unsponsored customer reviews of the brand.
Ingredient Analysis
The ingredients in Allurium Hair Growth Serum are shown above.
This product does contain some natural ingredients with research backing for hair loss and hair quality.
Coconut oil was shown to be highly effective in preventing hair damage in a clinical trial published in the Journal of Cosmetic Science. The researchers suggest that due to its molecular structure, coconut oil can protect hair from the inside:
“Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft.”
Peppermint is another potentially effective active ingredient, although the brand fails to list whether it’s the herb or oil used. A 2014 clinical trial documented that peppermint oil can promote hair growth.
Tea tree oil is clinically shown to be effective against dandruff, as we documented in our review of the Vitality Extracts brand.
Castor oil may increase hair quality by improving its luster (shine), according to a medical review published in the Journal of Drugs in Dermatology.
Black tea may also cause hair growth, given that a 2013 animal study found black tea extract “significantly promoted hair growth” after two weeks.
One of the best things about Allurium Hair Growth serum is it’s entirely free of questionable additive ingredients like fragrance, synthetic dyes or harsh preservatives.
Overall, we consider Allurium Hair Growth Serum likely to improve hair growth and hair quality, and would recommend this product from a formulation perspective. This is one of the better hair growth serums that we’ve reviewed to date on Illuminate Health.
But are hair growth solutions really differentiated by race? We’ll discuss Allurium’s marketing claims in the next section.
Does Race Impact Hair Loss?
Allurium’s marketing suggests that their products are formulated for women of color.
It’s certainly true that different races have different hair textures and hair types, on average, and this may be what the brand is referring to.
Someone with type 4 hair may require different active ingredients than someone with type 1 hair to achieve the desired aesthetic appearance of their hair.
However, we want to note to consumers that we haven’t come across any medical evidence that hair loss requires different solutions by race or hair type.
Hair loss is a biological process that can be caused by a variety of factors including nutritional deficiency, localized inflammation, hormonal imbalances and more.
While different races vary in terms of hair loss frequency, the actual biological causes appear to be the same. A video from the “Aglow Dermatology” YouTube channel has a well-researched video on this topic:
Real People Try Allurium
A YouTube creator named “Chatty-Ness” shared her thoughts on Allurium’s hair growth serum after one week of use:
A YouTube creator named “Naturally Lori” shared her experience using the product:
Where to Get the Best Price
Allurium Hair Growth Serum is sold at a variety of online retailers. Here’s a price breakdown for a 2-pack at the time of publishing this article:
Brand website: $49.99 (link)
Amazon: $10.49 (link)
Allurium is currently much cheaper on Amazon than on the brand’s website, but it’s listed by a third-party seller so it may be worthwhile for those who have the capacity to buy directly from the manufacturer to ensure product quality.
Real Customers Review Allurium
Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.
Allurium’s 2-pack currently has an average review rating of 3.6 out of 5 stars, but there are under 50 total reviews so it’s a small sample size.
The top positive review from a verified purchaser comes from a user named “runner62” who gave Allurium a 5/5 star rating and claims the product caused hair growth:
“Nice smell not over powering. I am using the oil and I can see some growth on the length of my hair. Not much on places where I have bald spots.”
The top negative review from a verified purchaser is written by a user named “Michelle P” who gave Allurium a 1/5 star rating and claims the product caused side effects:
“This was not the best for me. It left quite a bit of sensitivity on my scalp. After washing my hair, it left what appeared to be a small sore. After a few days, I used olive oil on the affected area. It is finally beginning to feel somewhat better. I must be allergic to something in the bottle. I made a dermatology appointment because now that I found something to soothe the pain, for whatever reason, I can't seem to control the itch.”
At the time of writing this article, Allurium has failed to respond to any of the customer complains on their Better Business Bureau (BBB) page, which is a red flag in our opinion.
Allurium has a 3.8 out of 5 star rating on Facebook.
Our Clean Hair Growth Picks
Happy Head Topical is our top hair growth solution.
This formulation uses FDA-approved hair loss ingredients like minoxidil which is clinically shown to increase hair count by 11%.
Ritual HyaCera is our top hair growth supplement.
This supplement contains wheat oil extract, and a 2024 clinical trial reported that a wheat lipid complex had "a reducing effect on hair shedding and a stimulating effect on hair reappearance and growth."
MBG Omega-3 Potency+ is our top hair thickness pick.
Supplementation with omega-3 fats and antioxidants is clinically shown to improve hair density, and MBG's supplement contains both.
All of the products recommended in this section are entirely free of ingredients we consider to be unhealthy.
Pros and Cons of Allurium
Here are the pros and cons of Allurium Hair Growth Serum in our opinion:
Pros:
- All natural ingredients
- Many research-backed ingredients
- Should support hair growth
- Should improve hair appearance and texture
- Zero unhealthy additives
- Relatively affordable given product category
Cons:
- Doesn’t appear clinically tested
- Brand fails to respond to customer complaints on BBB
- Mediocre online customer reviews
