{"id":605323559218,"title":"Hairitage Review: Another Unimpressive Influencer Brand?","created_at":"2023-04-23T23:51:40-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Hairitage Review: Another Unimpressive Influencer Brand?\",\n \"keywords\": \"hairitage, hairitage review, hairitage reviews, hairitage dry shampoo, hairitage shampoo, hairitage by mindy, hairitage shampoo reviews, hairitage products, hairitage hair products, hairitage by mindy mcknight, hairitage leave in conditioner, hairitage leave-in conditioner, hairitage shampoo review\",\n \"description\": \"Our research team analyzes the ingredients in two of the most popular Hairitage products based on medical studies to give our take on whether they're likely to improve hair quality and appearance or if they're a waste of money.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/hairitage-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Brian Moore\",\n \"honorificSuffix\": [\n \"M.D.\",\n \"F.A.A.D\"\n ],\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/brian-moore\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/brian-moore-md-faad-2b1b77a2\/\",\n \"https:\/\/www.apexskin.com\/our-team\/dr-brian-moore-md\/\"\n ],\n \"jobTitle\": \"Dermatology Advisor\",\n \"knowsAbout\": \"dermatology, skincare, pigmented lesions, anti-aging, medical research, clinical trials, sunscreen, moisturizer, wrinkles, makeup, shampoo, soap\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"Columbia University\",\n \"University of Toledo\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hairitage_Thumbnail.png?v=1682308510\",\n\"width\": \"2759\",\n\"height\": \"2759\"\n},\n\"citation\": [\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21982351\/\", \n\"https:\/\/illuminatelabs.org\/blogs\/health\/k18-review\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29178604\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/odele-shampoo-review\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\",\n\"https:\/\/www.walmart.com\/ip\/Hairitage-Lazy-Day-Dry-Shampoo\/436528404\",\n\"https:\/\/www.walmart.com\/ip\/Hairitage-Light-as-a-Feather-Color-Protection-Leave-in-Conditioner-6-fl-oz\/702531227\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\n],\n\"mentions\": [{\n \"@type\": \"Brand\",\n \"name\": \"Hairitage by Mindy\"\n },\n {\n \"@type\": \"Person\",\n \"name\": \"Mindy McKnight\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Hairitage Lazy Day Dry Shampoo\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"panthenol\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"fragrance\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Abbey Yung\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"polyquaterniums\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Amazon\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Walmart\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"EveryMarket\"\n }\n],\n\"datePublished\": \"2023-04-23\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hairitage_Review_Article_Header_Image_Optimized.png?v=1682308036\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eH\u003c\/span\u003eairitage, also called Hairitage by Mindy, is a hair care brand founded by influencer Mindy McKnight who has over 5 million YouTube subscribers. The brand sells everything from shampoo to functional accessories, and claims to be “the first hair care brand that truly encompasses the needs of every hair type and texture.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eBut do Hairitage by Mindy’s products actually contain research-backed ingredients for improving hair quality, or are these just marketing claims? Do they contain any questionable additive ingredients? What retailer sells them for the best price? And how do real users rate and describe the effects of Hairitage products?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more as we analyze the ingredients in two of the most popular Hairitage products (Lazy Day Dry Shampoo and Light As A Feather Leave-In Conditioner) based on medical studies to give our take on whether they’re likely to improve the look and health of your hair, or if they’re a waste of money.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe’ll also provide a cost breakdown featuring which retailer sells Hairitage for the best prices, and highlight real, unsponsored user reviews of the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eLazy Day Dry Shampoo Ingredient Analysis\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"Hairitage Lazy Day Dry Shampoo ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hairitage_Lazy_Day_Dry_Shampoo_Ingredients_Optimized.png?v=1682308103\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ingredients in Hairitage Lazy Day Dry Shampoo are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePanthenol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is the only active ingredient in this formulation that we can find research backing for.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/21982351\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eJournal of Cosmetic Science\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e found that panthenol helps to moisturize the skin when applied topically, which suggests that it may improve scalp health and appearance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is an ingredient we consider questionable from a health perspective. As we documented in our \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/k18-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eK18 reviews\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e article on another hair brand containing this ingredient, a medical review concluded that fragranced consumer products may “impose serious risks to human health.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are a number of questionable health and beauty claims about the ingredients in this product on Hairitage’s website, as shown below:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"Hairitage shampoo questionable ingredient efficacy claim 1\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hairitage_Dry_Shampoo_Questionable_Health_Claim_1_Optimized.png?v=1682308126\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe brand claims that rice starch can “promote the appearance of long, strong healthy hair growth,” however we cannot find any clinical evidence of this, nor does the brand provide any proof of this claim.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHairitage also claims that arctic root (which is a term they’re using to describe \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eRhodiola rosea\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e) “helps to slow down the appearance of dry, damaged strands:”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"Hairitage Dry Shampoo questionable ingredient efficacy claim 2\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hairitage_Dry_Shampoo_Questionable_Health_Claim_2_Optimized.png?v=1682308150\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAgain, \u003c\/span\u003e\u003cb\u003ewe cannot find one single clinical trial proving this, nor does the brand cite any research proving it.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOverall we consider Lazy Day Dry Shampoo potentially effective for improving hair quality due to the inclusion of panethnol, but it’s one of the worst shampoo formulations we’ve reviewed on Illuminate Health, and we don’t recommend it due to the inclusion of fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut before we move on to the ingredient analysis of the brand’s conditioner, we’ll highlight some real user reviews of Hairitage products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal, Unsponsored Hairitage User Reviews\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA YouTube video from popular beauty influencer Abbey Yung has over 140,000 views and reviews many Hairitage products including live product demos to show color and consistency:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/A07BdR5WEBc\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eA YouTube creator named Olivia Wilson used only Hairitage products for a month and shared her thoughts on how her hair was affected:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xqGh3A4IB9A\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eHairitage Conditioner Ingredient Analysis\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" alt=\"Hairitage Leave-In Conditioner ingredients\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Hairitage_Conditioner_Ingredients_Optimized.png?v=1682308193\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe ingredients in Hairitage Light As A Feather Leave-In Conditioner are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePolyquaternium-16\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, \u003c\/span\u003e\u003cb\u003epolyquaternium-44\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003epolyquaternium-55\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are members of a class of compounds called polyquaterniums, which were shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/29178604\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400;\"\u003eJournal of Cosmetic Dermatology\u003c\/span\u003e\u003c\/i\u003e\u003cspan style=\"font-weight: 400;\"\u003e to naturally add volume to hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eGlycerin\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is clinically shown to improve scalp health, as we referenced in our \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/odele-shampoo-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eOdele Shampoo review\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e article on another hair brand using this ingredient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWhile this product contains more active ingredients that we could find research backing for than the shampoo, it also contains a few questionable additives.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eFragrance\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e is included, and we discussed the potential health downsides of this ingredient in the previous ingredient analysis section.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003ePhenoxyethanol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e and \u003c\/span\u003e\u003cb\u003ebenzyl alcohol\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e are synthetic preservatives, the former of which was shown in a 2020 \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/32387382\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e to be toxic to human cells.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eOverall, we consider Hairitage Light As A Feather Leave-In Conditioner likely to improve hair quality and texture due to its multiple research-backed active ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe don’t currently recommend this product due to the fragrance and preservative ingredients, but we do consider it a better formulation than the dry shampoo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBut what retailer sells Hairitage for the best price? We’ll review in the next section.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eWhere to Buy Hairitage for the Best Price\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHairitage products are sold at a variety of online retailers. Here’s a price breakdown at the time of publishing this article:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHairitage Dry Shampoo\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand website: N\/A\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon: N\/A\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWalmart: \u003c\/span\u003e\u003cb\u003e$8.94\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e (\u003c\/span\u003e\u003ca href=\"https:\/\/www.walmart.com\/ip\/Hairitage-Lazy-Day-Dry-Shampoo\/436528404\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHairitage Leave-In Conditioner\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand website: N\/A\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEveryMarket: $27.58\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAmazon: $17.49 (third-party seller, \u003ca rel=\"sponsored\" href=\"https:\/\/amzn.to\/3PDnYBn\"\u003elink\u003c\/a\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWalmart: \u003c\/span\u003e\u003cb\u003e$8.94\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e (\u003c\/span\u003e\u003ca href=\"https:\/\/www.walmart.com\/ip\/Hairitage-Light-as-a-Feather-Color-Protection-Leave-in-Conditioner-6-fl-oz\/702531227\"\u003e\u003cspan style=\"font-weight: 400;\"\u003elink\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHairitage products are significantly cheaper on Walmart than on other retail platforms (up to 68% cheaper in the case of the conditioner). This makes sense given that Hairitage advertises Walmart as their exclusive distributor on the brand’s website.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eHairitage Founder Shares Hair Care Routine\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMindy McKnight, who’s the founder of Hairitage, shares her hair care routine that includes Hairitage products in a YouTube video with over 250,000 views:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/Lg2ZcEjpfRw\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eReal Customers Review Hairitage\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWalmart is a better resource for honest customer reviews than a brand’s website in our opinion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHairitage Dry Shampoo has been reviewed over 450 times on Walmart, with an average review rating of 4.3 out of 5 stars.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe top positive review from a verified purchaser is written by a user named “Sarah” who claims it offers a better experience than other dry shampoo products:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“I love this stuff! It soaks up the oil but doesn’t leave a white residue like most other brands. The only bad thing is the nozzle is really hard to press, but that’s not a big deal.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe top negative review from a verified purchaser comes from a user named “Leah” who claims that the product caused side effects:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003e“...when I use this my scalp gets VERY itchy and irritated. The itch is so bad I had to completely stop using it and once I did it went away. I don’t know if they changed the formula\u003c\/b\u003e\u003cspan style=\"font-weight: 400;\"\u003e, but I cannot use this anymore and it makes me so sad.”\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cstrong\u003eOur Clean Hair Care Picks\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Shampoo_Image_20df2087-a8ba-4c39-adbe-7dd14757ec84.png?v=1666993226\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/amzn.to\/3SViT6y\" rel=\"sponsored\"\u003eAcure Vivacious Volume Shampoo\u003c\/a\u003e\u003c\/strong\u003e is our top shampoo pick, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eonly costs $7.49\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eat the time of updating this article.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis shampoo is formulated with effective and non-toxic plant-based compounds like \u003c\/span\u003e\u003cb\u003ealoe vera juice\u003c\/b\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cb\u003eargan oil\u003c\/b\u003e\u003cspan\u003e. It also contains \u003cstrong\u003erosemary leaf oil\u003c\/strong\u003e which was shown in a \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/22517595\/\"\u003e\u003cspan\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e published in the \u003c\/span\u003e\u003ci\u003e\u003cspan\u003ePhytotherapy Research\u003c\/span\u003e\u003c\/i\u003e\u003cspan\u003e journal to promote hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca href=\"https:\/\/track.revoffers.com\/aff_c?offer_id=267\u0026amp;aff_id=7240\u0026amp;url_id=7700\" rel=\"sponsored\"\u003eHappy Head Topical\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis our top hair growth solution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis formulation uses FDA-approved hair loss ingredients like minoxidil which is\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12196747\/\"\u003eclinically shown\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eto increase hair count by 11%.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003ePros and Cons of Hairitage\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere are the pros and cons of Hairitage as a brand in our opinion:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb\u003ePros:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eHighly affordable\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAesthetic branding\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAvailable in-store at Walmart\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eConditioner contains multiple research-backed ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb\u003eCons:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBoth products reviewed contain fragrance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eSome formulations contain synthetic preservatives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNeither formulation appears clinically tested\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrand makes questionable claims of ingredient efficacy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"font-weight: 400;\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eNot available for purchase on brand website\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHairitage is one of the more underwhelming hair care brands that we’ve reviewed on Illuminate Health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe don’t currently recommend either the dry shampoo or the leave-in conditioner sold by the brand due to some of the inactive ingredients like fragrance.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe do consider both products somewhat likely to be effective, but we were only able to identify one active ingredient in the dry shampoo with indirect clinical backing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHairitage makes strange and uncited ingredient claims on their website, including that rice starch supports hair growth, without providing any proof of such claim.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eMost online customer reviews of Hairitage that we came across while researching this article were favorable, and for consumers intent on purchasing from this brand, Walmart currently has the best prices by far.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2023-04-23T23:53:21-04:00","updated_at":"2023-11-24T19:19:38-05:00","summary_html":"We analyze the ingredients in two of the most popular Hairitage products based on medical studies to give our take on whether they're likely to improve hair quality and appearance or if they're a waste of money.","template_suffix":"","handle":"hairitage-review","tags":"_related:hair, _related:shampoo"}

Hairitage Review: Another Unimpressive Influencer Brand?

Hairitage Review: Another Unimpressive Influencer Brand?


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Hairitage, also called Hairitage by Mindy, is a hair care brand founded by influencer Mindy McKnight who has over 5 million YouTube subscribers. The brand sells everything from shampoo to functional accessories, and claims to be “the first hair care brand that truly encompasses the needs of every hair type and texture.”

But do Hairitage by Mindy’s products actually contain research-backed ingredients for improving hair quality, or are these just marketing claims? Do they contain any questionable additive ingredients? What retailer sells them for the best price? And how do real users rate and describe the effects of Hairitage products?

In this article we’ll answer all of these questions and more as we analyze the ingredients in two of the most popular Hairitage products (Lazy Day Dry Shampoo and Light As A Feather Leave-In Conditioner) based on medical studies to give our take on whether they’re likely to improve the look and health of your hair, or if they’re a waste of money.

We’ll also provide a cost breakdown featuring which retailer sells Hairitage for the best prices, and highlight real, unsponsored user reviews of the brand.

Lazy Day Dry Shampoo Ingredient Analysis

Hairitage Lazy Day Dry Shampoo ingredients

The ingredients in Hairitage Lazy Day Dry Shampoo are shown above.

Panthenol is the only active ingredient in this formulation that we can find research backing for.

A medical review published in the Journal of Cosmetic Science found that panthenol helps to moisturize the skin when applied topically, which suggests that it may improve scalp health and appearance.

Fragrance is an ingredient we consider questionable from a health perspective. As we documented in our K18 reviews article on another hair brand containing this ingredient, a medical review concluded that fragranced consumer products may “impose serious risks to human health.”

There are a number of questionable health and beauty claims about the ingredients in this product on Hairitage’s website, as shown below:

Hairitage shampoo questionable ingredient efficacy claim 1

The brand claims that rice starch can “promote the appearance of long, strong healthy hair growth,” however we cannot find any clinical evidence of this, nor does the brand provide any proof of this claim.

Hairitage also claims that arctic root (which is a term they’re using to describe Rhodiola rosea) “helps to slow down the appearance of dry, damaged strands:”

Hairitage Dry Shampoo questionable ingredient efficacy claim 2

Again, we cannot find one single clinical trial proving this, nor does the brand cite any research proving it.

Overall we consider Lazy Day Dry Shampoo potentially effective for improving hair quality due to the inclusion of panethnol, but it’s one of the worst shampoo formulations we’ve reviewed on Illuminate Health, and we don’t recommend it due to the inclusion of fragrance.

But before we move on to the ingredient analysis of the brand’s conditioner, we’ll highlight some real user reviews of Hairitage products.

Real, Unsponsored Hairitage User Reviews

A YouTube video from popular beauty influencer Abbey Yung has over 140,000 views and reviews many Hairitage products including live product demos to show color and consistency:

A YouTube creator named Olivia Wilson used only Hairitage products for a month and shared her thoughts on how her hair was affected:

Hairitage Conditioner Ingredient Analysis

Hairitage Leave-In Conditioner ingredients

The ingredients in Hairitage Light As A Feather Leave-In Conditioner are shown above.

Polyquaternium-16, polyquaternium-44 and polyquaternium-55 are members of a class of compounds called polyquaterniums, which were shown in a clinical trial published in the Journal of Cosmetic Dermatology to naturally add volume to hair.

Glycerin is clinically shown to improve scalp health, as we referenced in our Odele Shampoo review article on another hair brand using this ingredient.

While this product contains more active ingredients that we could find research backing for than the shampoo, it also contains a few questionable additives.

Fragrance is included, and we discussed the potential health downsides of this ingredient in the previous ingredient analysis section.

Phenoxyethanol and benzyl alcohol are synthetic preservatives, the former of which was shown in a 2020 clinical trial to be toxic to human cells.

Overall, we consider Hairitage Light As A Feather Leave-In Conditioner likely to improve hair quality and texture due to its multiple research-backed active ingredients.

We don’t currently recommend this product due to the fragrance and preservative ingredients, but we do consider it a better formulation than the dry shampoo.

But what retailer sells Hairitage for the best price? We’ll review in the next section.

Where to Buy Hairitage for the Best Price

Hairitage products are sold at a variety of online retailers. Here’s a price breakdown at the time of publishing this article:

Hairitage Dry Shampoo

Brand website: N/A

Amazon: N/A

Walmart: $8.94 (link)

Hairitage Leave-In Conditioner

Brand website: N/A

EveryMarket: $27.58

Amazon: $17.49 (third-party seller, link)

Walmart: $8.94 (link)

Hairitage products are significantly cheaper on Walmart than on other retail platforms (up to 68% cheaper in the case of the conditioner). This makes sense given that Hairitage advertises Walmart as their exclusive distributor on the brand’s website.

Hairitage Founder Shares Hair Care Routine

Mindy McKnight, who’s the founder of Hairitage, shares her hair care routine that includes Hairitage products in a YouTube video with over 250,000 views:

Real Customers Review Hairitage

Walmart is a better resource for honest customer reviews than a brand’s website in our opinion.

Hairitage Dry Shampoo has been reviewed over 450 times on Walmart, with an average review rating of 4.3 out of 5 stars.

The top positive review from a verified purchaser is written by a user named “Sarah” who claims it offers a better experience than other dry shampoo products:

“I love this stuff! It soaks up the oil but doesn’t leave a white residue like most other brands. The only bad thing is the nozzle is really hard to press, but that’s not a big deal.”

The top negative review from a verified purchaser comes from a user named “Leah” who claims that the product caused side effects:

“...when I use this my scalp gets VERY itchy and irritated. The itch is so bad I had to completely stop using it and once I did it went away. I don’t know if they changed the formula, but I cannot use this anymore and it makes me so sad.”

Our Clean Hair Care Picks

Acure Vivacious Volume Shampoo is our top shampoo pick, and only costs $7.49 at the time of updating this article.

This shampoo is formulated with effective and non-toxic plant-based compounds like aloe vera juice and argan oil. It also contains rosemary leaf oil which was shown in a clinical trial published in the Phytotherapy Research journal to promote hair growth.

Happy Head Topical is our top hair growth solution.

This formulation uses FDA-approved hair loss ingredients like minoxidil which is clinically shown to increase hair count by 11%.

The brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.

Pros and Cons of Hairitage

Here are the pros and cons of Hairitage as a brand in our opinion:

Pros:

  • Highly affordable
  • Aesthetic branding
  • Available in-store at Walmart
  • Conditioner contains multiple research-backed ingredients

Cons:

  • Both products reviewed contain fragrance
  • Some formulations contain synthetic preservatives
  • Neither formulation appears clinically tested
  • Brand makes questionable claims of ingredient efficacy
  • Not available for purchase on brand website
Stay up-to-date on our research reviews

Conclusion

Hairitage is one of the more underwhelming hair care brands that we’ve reviewed on Illuminate Health.

We don’t currently recommend either the dry shampoo or the leave-in conditioner sold by the brand due to some of the inactive ingredients like fragrance.

We do consider both products somewhat likely to be effective, but we were only able to identify one active ingredient in the dry shampoo with indirect clinical backing.

Hairitage makes strange and uncited ingredient claims on their website, including that rice starch supports hair growth, without providing any proof of such claim.

Most online customer reviews of Hairitage that we came across while researching this article were favorable, and for consumers intent on purchasing from this brand, Walmart currently has the best prices by far.