{"id":606007034162,"title":"Allurium Hair Growth Serum Review: Does it Work?","created_at":"2023-08-06T15:04:20-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Allurium Hair Growth Serum Review: Does it Work?\",\n \"keywords\": \"allurium hair growth serum, allurium hair growth serum review, allurium hair growth serum reviews, allurium beauty, allurium beauty reviews, allurium hair growth\",\n \"description\": \"Our research team and dermatologist analyzes the ingredients in Allurium Hair Growth Serum based on medical studies to give our take on whether the product is likely to cause hair growth, or if it's a waste of money. We feature unsponsored customer reviews.\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/allurium-hair-growth-serum-review\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. Newhouse School of Public Communications at Syracuse University\"\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"editor\": {\n \"@type\": \"Person\",\n \"name\": \"Brian Moore\",\n \"honorificSuffix\": [\n \"M.D.\",\n \"F.A.A.D\"\n ],\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/brian-moore\",\n \"sameAs\": [\n \"https:\/\/www.linkedin.com\/in\/brian-moore-md-faad-2b1b77a2\/\",\n \"https:\/\/www.apexskin.com\/our-team\/dr-brian-moore-md\/\"\n ],\n \"jobTitle\": \"Dermatology Advisor\",\n \"knowsAbout\": \"dermatology, skincare, pigmented lesions, anti-aging, medical research, clinical trials, sunscreen, moisturizer, wrinkles, makeup, shampoo, soap\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"Columbia University\",\n \"University of Toledo\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"image\": {\n\"@type\": \"ImageObject\",\n\"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Allurium_Hair_Growth_Serum_Thumbnail.png?v=1691424611\",\n\"width\": \"3835\",\n\"height\": \"3835\"\n},\n\"citation\": [\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12715094\/\", \n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4289931\/\",\n\"https:\/\/illuminatelabs.org\/blogs\/health\/vitality-extracts-review\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/35816075\/\",\n\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23832356\/\",\n\"https:\/\/www.alluriumbeauty.com\/products\/allurium-hair-growth-serum-2?variant=37069415448736\",\n\"https:\/\/www.bbb.org\/us\/ga\/buford\/profile\/hair-products\/allurium-beauty-0443-28182442\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC9738319\/\",\n\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8536842\/\"\n],\n\"mentions\": [{\n \"@type\": \"Brand\",\n \"name\": \"Allurium Beauty\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"coconut oil\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"peppermint\"\n },\n {\n \"@type\": \"Thing\",\n \"name\": \"black tea\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Amazon\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"BBB\"\n },\n {\n \"@type\": \"Brand\",\n \"name\": \"Facebook\"\n }\n],\n\"datePublished\": \"2023-08-06\",\n\"copyrightHolder\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n},\n\"publisher\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\",\n \"url\": \"https:\/\/illuminatelabs.org\/\",\n \"description\": \"Illuminate Labs is the most transparent supplement company in the U.S., and is a leading publisher of research-based health information.\",\n \"knowsAbout\": \"supplements, science, nutrition, exercise, health, medication, pharmaceutical, wellness, diet, weight loss, medical research\",\n \"publishingPrinciples\": \"https:\/\/illuminatelabs.org\/pages\/editorial-guidelines\",\n \"memberOf\": [\n {\n \"@type\": \"Organization\",\n \"name\": \"U.S. Chamber of Commerce\",\n \"url\": \"https:\/\/www.uschamber.com\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Certified B Corp\",\n \"url\": \"https:\/\/www.bcorporation.net\/en-us\/\"\n },\n {\n \"@type\": \"Organization\",\n \"name\": \"Natural Products Association\",\n \"url\": \"https:\/\/www.npanational.org\/\"\n }\n ],\n \"logo\": {\n \"@type\": \"ImageObject\",\n \"url\": \"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Illuminate_Labs_Favicon_48x48_7595c3cc-e27b-47b8-a4fe-edcc7ed9b29a.png?v=1666502785\", \n \"width\": 48,\n \"height\": 48\n},\n \"foundingDate\": \"2019-01-30\",\n \"sameAs\": [\n \"https:\/\/www.instagram.com\/illuminatelabs\",\n \"https:\/\/twitter.com\/illuminatelabs\",\n \"https:\/\/www.linkedin.com\/company\/illuminate-labs-supplements\",\n \"https:\/\/www.youtube.com\/channel\/UCpgSJAsIPb-fZ25djtTxBEA\"\n ]\n }\n}\n\/\/ ]]\u003e\u003c\/script\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Allurium_Hair_Growth_Serum_Review_Article_Header_Image_Optimized.png?v=1691348590\" alt=\"\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan class=\"dc\"\u003eA\u003c\/span\u003ellurium Beauty is a cosmetic company with a popular hair serum called Hair Growth Serum. The product is formulated specifically for women of color, and the brand suggests that some women see noticeable results in two weeks or less.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eBut does Allurium contain research-backed ingredients for hair growth, or are these just marketing claims? Are there any questionable additive ingredients? Do hair loss solutions really vary by race? And how do real users rate and describe the effects of Allurium?\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIn this article we’ll answer all of these questions and more, as we analyze the ingredients in Allurium Hair Growth Serum based on medical studies to give our take on whether the product is likely to be effective at regrowing hair, or if it’s a waste of money.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe’ll share our thoughts on whether hair loss formulations by race are scientific, and feature unsponsored customer reviews of the brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eIngredient Analysis\u003c\/b\u003e\u003c\/h2\u003e\n\u003cdiv style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Allurium_Hair_Loss_Serum_Ingredients_Optimized.png?v=1691379631\" alt=\"Allurium Hair Growth Serum ingredients\" style=\"float: none;\"\u003e\u003c\/div\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe ingredients in Allurium Hair Growth Serum are shown above.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThis product does contain some natural ingredients with research backing for hair loss and hair quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCoconut oil\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e was shown to be highly effective in preventing hair damage in a \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12715094\/\" data-mce-href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12715094\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eJournal of Cosmetic Science\u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e. The researchers suggest that due to its molecular structure, coconut oil can protect hair from the inside:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e“Coconut oil\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eis able to penetrate inside the hair shaft.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePeppermint\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e is another potentially effective active ingredient, although the brand fails to list whether it’s the herb or oil used. A 2014 \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4289931\/\" data-mce-href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC4289931\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eclinical trial\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e documented that peppermint oil can promote hair growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eTea tree oil\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e is clinically shown to be effective against dandruff, as we documented in our review of the \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/illuminatelabs.org\/blogs\/health\/vitality-extracts-review\" data-mce-href=\"https:\/\/illuminatelabs.org\/blogs\/health\/vitality-extracts-review\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eVitality Extracts\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e brand.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCastor oil\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e may increase hair quality by improving its luster (shine), according to a \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/35816075\/\" data-mce-href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/35816075\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003emedical review\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e published in the \u003c\/span\u003e\u003ci data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eJournal of Drugs in Dermatology\u003c\/span\u003e\u003c\/i\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eBlack tea\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e may also cause hair growth, given that a 2013 \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23832356\/\" data-mce-href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/23832356\/\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eanimal study\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e found black tea extract “significantly promoted hair growth” after two weeks.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003eOne of the best things about Allurium Hair Growth serum is it’s entirely free of questionable additive ingredients like fragrance, synthetic dyes or harsh preservatives.\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOverall, we consider Allurium Hair Growth Serum likely to improve hair growth and hair quality, and would recommend this product from a formulation perspective. This is one of the better hair growth serums that we’ve reviewed to date on Illuminate Health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBut are hair growth solutions really differentiated by race? We’ll discuss Allurium’s marketing claims in the next section.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eDoes Race Impact Hair Loss?\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAllurium’s marketing suggests that their products are formulated for women of color.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eIt’s certainly true that different races have different hair textures and hair types, on average, and this may be what the brand is referring to.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eSomeone with type 4 hair may require different active ingredients than someone with type 1 hair to achieve the desired aesthetic appearance of their hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHowever, we want to note to consumers that \u003cstrong\u003ewe haven’t come across any medical evidence that \u003c\/strong\u003e\u003c\/span\u003e\u003cstrong\u003e\u003ci data-mce-fragment=\"1\"\u003ehair loss\u003c\/i\u003e requires different solutions by race or hair type.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHair loss is a biological process that can be caused by a variety of factors including nutritional deficiency, localized inflammation, hormonal imbalances and more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWhile different races vary in terms of hair loss frequency, the actual biological causes appear to be the same. A video from the “Aglow Dermatology” YouTube channel has a well-researched video on this topic:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/rJcSna_BoSE\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eReal Users Try Allurium\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA YouTube creator named “Chatty-Ness” shared her thoughts on Allurium’s hair growth serum after one week of use:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ciframe title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/bba0-0mQ0j0\" height=\"315\" width=\"560\" allowfullscreen=\"\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" frameborder=\"0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eA YouTube creator named “Naturally Lori” shared her experience using the product:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003ciframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fofWRGFiT1s\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eWhere to Buy Allurium for the Best Price\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAllurium Hair Growth Serum is sold at a variety of online retailers. Here’s a price breakdown for a 2-pack at the time of publishing this article:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBrand website: $49.99 (\u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.alluriumbeauty.com\/products\/allurium-hair-growth-serum-2?variant=37069415448736\" data-mce-href=\"https:\/\/www.alluriumbeauty.com\/products\/allurium-hair-growth-serum-2?variant=37069415448736\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elink\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAmazon: \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e$10.49\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e (\u003c\/span\u003e\u003ca rel=\"sponsored\" data-mce-fragment=\"1\" href=\"https:\/\/amzn.to\/3Qq5Lb1\" data-mce-href=\"https:\/\/amzn.to\/3Qq5Lb1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003elink\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e)\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAllurium is currently much cheaper on Amazon than on the brand’s website, but it’s listed by a third-party seller so it may be worthwhile for those who have the capacity to buy directly from the manufacturer to ensure product quality.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eReal Customers Review Allurium\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAmazon is a better resource for honest customer reviews than a brand’s website in our opinion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAllurium’s 2-pack currently has an average review rating of 3.6 out of 5 stars, but there are under 50 total reviews so it’s a small sample size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe top positive review from a verified purchaser comes from a user named “runner62” who gave Allurium a 5\/5 star rating and claims the product caused hair growth:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cb data-mce-fragment=\"1\"\u003e“Nice smell not over powering. I am using the oil and I can see some growth on the length of my hair. Not much on places where I have bald spots.”\u003c\/b\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eThe top negative review from a verified purchaser is written by a user named “Michelle P” who gave Allurium a 1\/5 star rating and claims the product caused side effects:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e“This was not the best for me.\u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003e It left quite a bit of sensitivity on my scalp. After washing my hair, it left what appeared to be a small sore. After a few days, I used olive oil on the affected area. It is finally beginning to feel somewhat better. I must be allergic to something in the bottle.\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e I made a dermatology appointment because now that I found something to soothe the pain, for whatever reason, \u003c\/span\u003e\u003cb data-mce-fragment=\"1\"\u003eI can't seem to control the itch\u003c\/b\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAt the time of writing this article, Allurium has failed to respond to any of the customer complains on their Better Business Bureau (BBB) \u003c\/span\u003e\u003ca data-mce-fragment=\"1\" href=\"https:\/\/www.bbb.org\/us\/ga\/buford\/profile\/hair-products\/allurium-beauty-0443-28182442\" data-mce-href=\"https:\/\/www.bbb.org\/us\/ga\/buford\/profile\/hair-products\/allurium-beauty-0443-28182442\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003epage\u003c\/span\u003e\u003c\/a\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e, which is a red flag in our opinion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAllurium has a 3.8 out of 5 star rating on Facebook.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eOur Clean Hair Growth Picks\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cimg alt=\"\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/Shampoo_Image_68b2ec20-12b3-4908-b591-f0327ee2cc2f.png?v=1691007150\"\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/track.revoffers.com\/aff_c?offer_id=267\u0026amp;aff_id=7240\u0026amp;url_id=6069\"\u003eHappy Head Topical\u003c\/a\u003e is our top hair growth solution.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis formulation uses FDA-approved hair loss ingredients like minoxidil which is \u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/12196747\/\"\u003eclinically shown\u003c\/a\u003e to increase hair count by 11%.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.\u003c\/p\u003e\n\u003cp\u003eInterested consumers can check out Happy Head Topical Finasteride \u0026amp; Minoxidil \u003ca href=\"https:\/\/track.revoffers.com\/aff_c?offer_id=267\u0026amp;aff_id=7240\u0026amp;url_id=6069\"\u003eat this link\u003c\/a\u003e to the product page on the brand's official website.\u003c\/p\u003e\n\u003cp\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/nutrafol.pxf.io\/JzVKd2\"\u003eNutrafol Hair Serum\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eis our top over-the-counter (OTC) hair growth and hair quality promoter.\u003c\/p\u003e\n\u003cp\u003eThis product contains\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\u003cem\u003eLactobacillus\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eprobiotics\u003c\/strong\u003e which were shown to promote hair growth in a\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC9738319\/\"\u003emedical review\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003epublished in the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMolecules\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003ejournal.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eNiacinamide\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis included, and a 2021\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC8536842\/\"\u003eclinical trial\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003econcluded that\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e\"\u003cmeta charset=\"utf-8\"\u003eOur data demonstrate that niacinamide could enhance hair growth.\"\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eInterested consumers can check out Nutrafol Hair Serum\u003cspan\u003e \u003c\/span\u003e\u003ca rel=\"sponsored\" href=\"https:\/\/nutrafol.pxf.io\/JzVKd2\"\u003eat this link\u003c\/a\u003e\u003cspan\u003e \u003c\/span\u003eto the product page on the brand's official website. \u003c\/p\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePros and Cons of Allurium\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eHere are the pros and cons of Allurium Hair Growth Serum in our opinion:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-mce-fragment=\"1\"\u003ePros:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAll natural ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMany research-backed ingredients\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShould support hair growth\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eShould improve hair appearance and texture\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eZero unhealthy additives\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eRelatively affordable given product category\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eCons:\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eDoesn’t appear clinically tested\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eBrand fails to respond to customer complaints on BBB\u003c\/span\u003e\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eMediocre online customer reviews\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-mce-fragment=\"1\" style=\"text-align: center;\"\u003e\u003cb data-mce-fragment=\"1\"\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAllurium Hair Growth Serum has an impressive formulation, and we recommend this product based on its ingredients. It contains some ingredients shown in clinical studies to support hair growth, and has no unhealthy additives at all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eOnline customer reviews for Allurium are somewhat underwhelming, although the brand is new and it’s a small sample size.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eWe consider this product to be better-formulated than the majority of the hair growth products we’ve analyzed on Illuminate Health, many of which contain inactive ingredients that may be harmful or toxic.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\" style=\"font-weight: 400;\" data-mce-style=\"font-weight: 400;\"\u003eAmazon has much better prices on Allurium than the brand’s website, but the Amazon listing is from a third-party seller so it may be a better option to buy directly from the manufacturer, for those who can afford to do so.\u003c\/span\u003e\u003c\/p\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2023-08-06T23:41:26-04:00","updated_at":"2023-09-22T13:26:31-04:00","summary_html":"We analyze the ingredients in Allurium Hair Growth Serum based on medical studies to give our take on whether the product is likely to cause hair growth, or if it's a waste of money. We feature unsponsored customer reviews.","template_suffix":"","handle":"allurium-hair-growth-serum-review","tags":"_related:hair-growth"}

Allurium Hair Growth Serum Review: Does it Work?

Allurium Hair Growth Serum Review: Does it Work?


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Allurium Beauty is a cosmetic company with a popular hair serum called Hair Growth Serum. The product is formulated specifically for women of color, and the brand suggests that some women see noticeable results in two weeks or less.

But does Allurium contain research-backed ingredients for hair growth, or are these just marketing claims? Are there any questionable additive ingredients? Do hair loss solutions really vary by race? And how do real users rate and describe the effects of Allurium?

In this article we’ll answer all of these questions and more, as we analyze the ingredients in Allurium Hair Growth Serum based on medical studies to give our take on whether the product is likely to be effective at regrowing hair, or if it’s a waste of money.

We’ll share our thoughts on whether hair loss formulations by race are scientific, and feature unsponsored customer reviews of the brand.

Ingredient Analysis

Allurium Hair Growth Serum ingredients

The ingredients in Allurium Hair Growth Serum are shown above.

This product does contain some natural ingredients with research backing for hair loss and hair quality.

Coconut oil was shown to be highly effective in preventing hair damage in a clinical trial published in the Journal of Cosmetic Science. The researchers suggest that due to its molecular structure, coconut oil can protect hair from the inside:

“Coconut oil, being a triglyceride of lauric acid (principal fatty acid), has a high affinity for hair proteins and, because of its low molecular weight and straight linear chain, is able to penetrate inside the hair shaft.”

Peppermint is another potentially effective active ingredient, although the brand fails to list whether it’s the herb or oil used. A 2014 clinical trial documented that peppermint oil can promote hair growth.

Tea tree oil is clinically shown to be effective against dandruff, as we documented in our review of the Vitality Extracts brand.

Castor oil may increase hair quality by improving its luster (shine), according to a medical review published in the Journal of Drugs in Dermatology.

Black tea may also cause hair growth, given that a 2013 animal study found black tea extract “significantly promoted hair growth” after two weeks.

One of the best things about Allurium Hair Growth serum is it’s entirely free of questionable additive ingredients like fragrance, synthetic dyes or harsh preservatives.

Overall, we consider Allurium Hair Growth Serum likely to improve hair growth and hair quality, and would recommend this product from a formulation perspective. This is one of the better hair growth serums that we’ve reviewed to date on Illuminate Health.

But are hair growth solutions really differentiated by race? We’ll discuss Allurium’s marketing claims in the next section.

Does Race Impact Hair Loss?

Allurium’s marketing suggests that their products are formulated for women of color.

It’s certainly true that different races have different hair textures and hair types, on average, and this may be what the brand is referring to.

Someone with type 4 hair may require different active ingredients than someone with type 1 hair to achieve the desired aesthetic appearance of their hair.

However, we want to note to consumers that we haven’t come across any medical evidence that hair loss requires different solutions by race or hair type.

Hair loss is a biological process that can be caused by a variety of factors including nutritional deficiency, localized inflammation, hormonal imbalances and more.

While different races vary in terms of hair loss frequency, the actual biological causes appear to be the same. A video from the “Aglow Dermatology” YouTube channel has a well-researched video on this topic:

Real Users Try Allurium

A YouTube creator named “Chatty-Ness” shared her thoughts on Allurium’s hair growth serum after one week of use:

A YouTube creator named “Naturally Lori” shared her experience using the product:

Where to Buy Allurium for the Best Price

Allurium Hair Growth Serum is sold at a variety of online retailers. Here’s a price breakdown for a 2-pack at the time of publishing this article:

Brand website: $49.99 (link)

Amazon: $10.49 (link)

Allurium is currently much cheaper on Amazon than on the brand’s website, but it’s listed by a third-party seller so it may be worthwhile for those who have the capacity to buy directly from the manufacturer to ensure product quality.

Real Customers Review Allurium

Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.

Allurium’s 2-pack currently has an average review rating of 3.6 out of 5 stars, but there are under 50 total reviews so it’s a small sample size.

The top positive review from a verified purchaser comes from a user named “runner62” who gave Allurium a 5/5 star rating and claims the product caused hair growth:

“Nice smell not over powering. I am using the oil and I can see some growth on the length of my hair. Not much on places where I have bald spots.”

The top negative review from a verified purchaser is written by a user named “Michelle P” who gave Allurium a 1/5 star rating and claims the product caused side effects:

“This was not the best for me. It left quite a bit of sensitivity on my scalp. After washing my hair, it left what appeared to be a small sore. After a few days, I used olive oil on the affected area. It is finally beginning to feel somewhat better. I must be allergic to something in the bottle. I made a dermatology appointment because now that I found something to soothe the pain, for whatever reason, I can't seem to control the itch.”

At the time of writing this article, Allurium has failed to respond to any of the customer complains on their Better Business Bureau (BBB) page, which is a red flag in our opinion.

Allurium has a 3.8 out of 5 star rating on Facebook.

Our Clean Hair Growth Picks

Happy Head Topical is our top hair growth solution.

This formulation uses FDA-approved hair loss ingredients like minoxidil which is clinically shown to increase hair count by 11%.

The brand also publishes the percentage concentration of each active ingredient, which is a sign of quality and transparency.

Interested consumers can check out Happy Head Topical Finasteride & Minoxidil at this link to the product page on the brand's official website.

Nutrafol Hair Serum is our top over-the-counter (OTC) hair growth and hair quality promoter.

This product contains Lactobacillus probiotics which were shown to promote hair growth in a medical review published in the Molecules journal.

Niacinamide is included, and a 2021 clinical trial concluded that "Our data demonstrate that niacinamide could enhance hair growth."

Interested consumers can check out Nutrafol Hair Serum at this link to the product page on the brand's official website. 

Pros and Cons of Allurium

Here are the pros and cons of Allurium Hair Growth Serum in our opinion:

Pros:

  • All natural ingredients
  • Many research-backed ingredients
  • Should support hair growth
  • Should improve hair appearance and texture
  • Zero unhealthy additives
  • Relatively affordable given product category

Cons:

  • Doesn’t appear clinically tested
  • Brand fails to respond to customer complaints on BBB
  • Mediocre online customer reviews
Stay up-to-date on our research reviews

Conclusion

Allurium Hair Growth Serum has an impressive formulation, and we recommend this product based on its ingredients. It contains some ingredients shown in clinical studies to support hair growth, and has no unhealthy additives at all.

Online customer reviews for Allurium are somewhat underwhelming, although the brand is new and it’s a small sample size.

We consider this product to be better-formulated than the majority of the hair growth products we’ve analyzed on Illuminate Health, many of which contain inactive ingredients that may be harmful or toxic.

Amazon has much better prices on Allurium than the brand’s website, but the Amazon listing is from a third-party seller so it may be a better option to buy directly from the manufacturer, for those who can afford to do so.