Fièra Cosmetics Review: Mature Skin Magic?

Fièra Cosmetics Review: Mature Skin Magic?

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Fièra Cosmetics is a skincare brand marketed to mature women. The brand describes their best-seller as the “#1 Anti-Aging Concealer For Women Over 40,” and claims to be trusted by over half a million women.

But does Fièra Cosmetics contain research-backed ingredients for anti-aging, or are these just marketing claims? Does the brand use any questionable additive ingredients? What retailer sells Fièra cosmetics for the best price? And how do real users rate and describe the anti-aging effects of their products?

In this article, we’ll answer all of these questions and more, as we analyze the ingredients in two of Fièra Cosmetics’ best-selling products based on medical studies to give our take on whether they’re likely to be effective or if they’re a waste of money.

We’ll provide a cost comparison to show which retailer sells the brand for the best price, and feature unsponsored customer reviews.

Ingredient Analysis – Fièra Luxury Concealer

Fièra Luxury Concealer ingredients

The ingredients in Fièra Luxury Concealer are shown above. This concealer does contain some research-backed ingredients for anti-aging.

Tocopheryl acetate is a form of vitamin E, and this vitamin has been shown to have anti-tumor and sun-protective effects when applied to the skin in a 2016 medical review.

Retinyl palmitate is a form of vitamin A that was found to reduce the effects of aging on skin  in a clinical trial published in the Journal of Cosmetic Dermatology. Visible skin wrinkling was decreased by over 8% after 60 days.

Sodium hyaluronate is one of the most well-studied anti-wrinkle ingredients, and is clinically shown to have an anti-aging effect and increase skin moisture content as we documented in our review of Naked & Thriving Renew Serum.

Magnesium ascorbyl phosphate is a naturally-derived skin moisturizer according to a 2022 clinical trial.

Palmitoyl tripeptide-7 has an anti-inflammatory effect on skin, according to a medical review on synthetic peptides in cosmetics published in the Pharmaceuticals journal.

Clearly there are a number of potentially effective active ingredients in this formulation. However, there are also some inactive ingredients that may be questionable from a health perspective.

Phenoxyethanol is a synthetic preservative that was shown in a 2020 clinical trial to be toxic to human cells.

Blue 1 and Yellow 5 are synthetic dyes which may be irritating to the skin, and a 2015 medical review documents that synthetic dye can be absorbed through the skin into the bloodstream and may have toxic effects in humans.

Overall, we consider Fièra Luxury Concealer likely to have an anti-aging and skin-hydrating effect. We don’t currently recommend this product due to the inactive ingredients highlighted above.

Before analyzing the ingredients in Fièra’s other best-seller (Apple Stem Cell Cream), we’ll feature some unsponsored customer reviews of the brand.

Real People Try Fièra Cosmetics

YouTube creators “2 Average Gals” explained if they still use Fièra’s concealer after one year:

A YouTube creator named “Geek Out of Water” explains if the brand’s concealer works on her dry skin, and does a live product demo and wear test:

Ingredient Analysis – Apple Stem Cell Cream

Fièra Apple Stem Cell Cream ingredients

The ingredients in Fièra’s Apple Stem Cell Cream, which is an anti-aging cream for mature skin, are shown above.

Like the previous product, this one contains a large number of effective active ingredients.

Macadamia ternifolia seed oil is clinically shown to have an anti-aging effect:

“It is concluded that macadamia nuts oil in nanocream dosage form has better antiaging activity on the skin compared to conventional cream and macadamia nuts oil can be used as an effective skin anti-aging dosage form.”

Malaus domestica is a potent antioxidant that can protect skin from damage according to a medical review published in the Antioxidants journal.

Shea butter can repair and support skin barrier function, and we documented in our Global Beauty Care reviews article.

Vitamin E and vitamin A are also included in this formulation, and we discussed in the previous ingredient analysis section why we believe both nutrients to be skin-supportive.

Sea buckthorn oil was shown to have an anti-aging effect in a 2017 medical review, although the review primarily examined oral use of this compound rather than topical.

The best news about this cream is that it’s entirely free of questionable additives. There are no synthetic preservatives or synthetic dyes added, so we recommend this product from a formulation perspective and consider it likely to have an anti-aging effect.

But which retailer sells Fièra Cosmetics for the best price? We’ll provide a cost comparison in the next section to answer that question.

Where to Get the Best Price

Fièra Cosmetics is sold at a variety of online retailers. Here’s a price breakdown for a one-time purchase of the two products reviewed in this article, at the time of publishing:

Fièra Luxury Concealer

Amazon: $39.97 (free shipping, link)

Brand website: $17.97 (free shipping, link)

Fièra Apple Stem Cell Cream

Walmart: $69.99 (third-party seller, link)

Brand website: $34.97 (free shipping, link)

Amazon: $34.97 (free shipping, link)

Amazon and the brand’s website are the best options for purchasing Fièra Cosmetics. We recommend avoiding third-party sellers if the price is similar, because purchasing directly from the manufacturer (or its official distributors like Amazon) may reduce the risk of receiving counterfeit products.

Real Customers Review Fièra

Amazon is a better resource for honest customer reviews than a brand’s website in our opinion.

Apple Stem Cell Cream is Fièra’s most-reviewed product on Amazon, with over 1,200 reviews currently. The moisturizer has an average review rating of 4.3 out of 5 stars.

The top positive review from a verified purchaser is written by a user named “Linda Boccia” who gives the product a 4/5 star rating and claims its effective and not pore-clogging:

“I use this product for moisturizing older women's skin. It seems to be working and yet it is light enough to not clog the pore. I recommend it and bought some for my daughter on her birthday this month.”

The top negative review from a verified purchaser comes from a user named “kinsey” who suggests the product caused mild side effects:

“I have used various skin products over the years and have never had an issue with irritation to my skin….This made my face irritated and raw in several places. Had to throw it out.”

The same product has an average customer review rating of 4.2 out of 5 stars on Google.

Our Clean Skincare Picks

There are skincare products containing ingredients shown in clinical trials to be effective for reducing wrinkles and improving skin quality.

Annie Mak Vitamin C Serum is our top anti-aging serum.

It contains hyaluronic acid which was described as a "skin-rejuvenating biomedicine" in a medical review due to its ability to reduce wrinkles and signs of facial aging.

HYDRAGLOW by CLEARSTEM is our top moisturizer pick.

It features bakuchiol as an active ingredient which was described in a 2014 clinical trial as "clinically proven to have anti-aging effects." 

Bulletproof Collagen Powder is our top skin supplement.

Collagen supplementation was shown in a medical review published in the Journal of Drugs in Dermatology to reduce visible signs of skin aging as well as improve skin elasticity and skin hydration.

All of the products recommended in this section are entirely free of ingredients that we consider to be unhealthy.

Pros and Cons of Fièra 

Here are the pros and cons of Fièra Cosmetics in our opinion:


  • Both products reviewed contained research-backed ingredients
  • We recommend Apple Stem Cell Cream
  • Fragrance-free
  • Relatively affordable
  • Mostly positive online customer reviews
  • Brand website offers free shipping


  • Concealer contains phenoxyethanol
  • Concealer contains two artificial dyes
  • Unimpressive branding in our opinion
Stay up-to-date on our research reviews


Fièra Cosmetics makes skincare products that should have an anti-aging effect on mature skin. Both of their best-sellers contain various active ingredients shown in clinical trials to reduce the appearance of wrinkles and hydrate the skin.

We don’t currently recommend the brand’s Luxury Concealer due to three questionable inactive ingredients.

We do currently recommend Apple Stem Cell Cream given its potent formulation and lack of questionable additives. This is one of the more impressive anti-aging creams we’ve reviewed on Illuminate Health, especially when factoring in cost and shipping.

Most of the user reviews of Fièra that we came across while researching this article were positive.

For consumers interested in trying Fièra products, Amazon and the brand’s website are your best bet in terms of pricing.