B-Tight is a skincare cream described as a “Lift & Firm Booty Mask.” It’s sold by a brand called Maelys Cosmetics, and is used to reduce the appearance of cellulite and improve skin quality on the glutes and thighs.
But can cream actually reduce cellulite, or is this just a marketing gimmick? Does B-Tight contain any unhealthy additive ingredients? How do real users rate and describe the effects of this product? And which retailer sells B-Tight for the best price?
In this article we’ll answer all of these questions and more, as we analyze the ingredients in B-Tight (broken down into "good" and "bad" ingredients because there are so many) based on clinical studies, to give our take on whether or not this cream is likely to reduce the appearance of cellulite.
We'll feature unsponsored customer reviews, highlight some questionable clinical claims made by the brand, and provide a cost comparison to show which retailer sells B-Tight for the best price.
Ingredient Analysis | The Good
The ingredients in B-Tight are shown above.
We’ll start with a review of ingredients we consider to be effective.
Sodium hyaluronate is one of the most well-studied cosmetic ingredients for reducing wrinkles and visible signs of aging.
This compound was described in a 2018 medical review as a “skin-rejuvenating biomedicine” because of its efficacy at increasing skin tightness and skin elasticity, and reducing wrinkle scars.
Caffeine is an excellent ingredient choice for a cellulite cream.
A medical study published in the Skin Pharmacology & Physiology journal reported that topical application of caffeine prevents excessive accumulation of fat in cells, and is therefore an effective active ingredient in anti-cellulite products.
Soluble collagen has research backing for reducing wrinkles and improving skin elasticity.
Glycerin is typically included in creams because of its hydrating effect.
As we documented in our Nioxin reviews article, many clinical trials have shown that glycerin optimizes skin barrier function and improves water retention in the skin.
Overall, we believe that B-Tight is likely to reduce the appearance of cellulite, and from an efficacy standpoint, this is an impressive formulation.
Ingredient Analysis | The Bad
All of the Maelys Cosmetics products we’ve reviewed on Illuminate Health have followed a similar trend: impressive formulations from an efficacy perspective, and unimpressive formulations from a health perspective.
That trend holds true with B-Tight.
Fragrance is an ingredient we recommend avoiding.
A 2016 medical review concluded that fragranced consumer products may pose “serious risks” to human health, after the study author reviewed some of the chemical compounds commonly used in fragrance.
Blue 1 Lake and Red 40 are artificial dyes, and as we discussed in our Maelys Cosmetics reviews article, artificial dyes may have toxic health effects to humans, and since they provide no benefit to skin, it seems logical to avoid them.
Benzyl salicylate is another fragrance ingredient that may be suboptimal from a health perspective.
A Japanese governmental body tested this ingredient extensively and published their results, categorizing it as a “hazard class 2” and finding it to cause developmental defects at a relatively low dose when ingested.
Overall, we do not recommend B-Tight due to the inclusion of fragrance ingredients and artificial dye.
Real People Try B-Tight
A YouTube creator named Deidra Caren has a review of B-Tight that includes a discussion of side effects she experienced:
A TikTok creator named "Life With Kesh" shared her experience trying B-Tight:
@lifewithkesh READ THE DIRECTIONS!!! 🥵 Stay tuned to find out if it was worth it! #liftandfirmcream #productreview #skincare #bodysculpting ♬ Conceited - Flo Milli
Questionable Claims on Brand Website
Maelys Cosmetics claims that B-Tight is clinically proven to work, and specifically claims that their products go through “rigorous clinical trials.”
Typically when a brand makes claims of clinical efficacy, they’re referring to independent trials published in peer-reviewed medical journals, such as the ones we’ve cited throughout this article. This is the gold standard for product research.
This is not the process that Maelys Cosmetics products undergo.
Maelys Cosmetics has people test their products and fails to publish the full test results anywhere on the product page. This is not “rigorous clinical trials” by any reasonable stretch of the imagination, and we consider it to be unfair to consumers to use such terminology in their marketing.
We urge Maelys Cosmetics to stop making claims of clinical efficacy based clinical trials that don't appear to be published in any journals, and that the brand fails to even publish in full (or link to) on their product page.
We recommend that consumers entirely disregard claims of product efficacy based on brand-funded "trials" that aren't clearly published.
How to Reduce Cellulite Naturally
A board-certified dermatologist and YouTube creator named “Dr Dray” has a video on how to reduce cellulite naturally that has over 350,000 views:
Our Clean Body Cream Pick
MBG Postbiotic Body Lotion is our top body lotion pick.
Squalene (which is included) is clinically shown to hydrate the skin, and shea butter was described as having moisturizing effects in a medical review published in the International Journal of Molecular Sciences.
This product is entirely free of ingredients we consider to be unhealthy.
Where to Get the Best Price
B-Tight is sold at a variety of online retailers. Here's a price breakdown for a one-time purchase at the time of updating this article:
Brand website: $49 (free shipping, link)
Walmart: $39.20 (free shipping, third-party seller, link)
Amazon: $39.20 (free shipping, link to official Amazon listing)
Amazon and Walmart currently have this product for 20% off compared to the brand's website, but the Walmart listing is from a third-party seller so it may be safer to purchase on Amazon in this case.
Real Customers Review B-Tight
Amazon is a better resource for unbiased customer reviews than a brand's website in our opinion.
B-Tight has been reviewed over 2,500 times on Amazon, and currently has an average review rating of 3.8 out of 5 stars.
The top positive review of B-Tight from a verified purchaser comes from a user named “Seersha” who gives the product a 5/5 star rating, and claims it's somewhat effective:
“This does seem to have some effect on cellulite when used regularly, but I wish it were more”
The top negative review of B-Tight from a verified purchaser is written by a user named “Meg” who gives the product a 1/5 star rating, and claims it caused a painful reaction:
“This cream states you will feel “a little” heat. It’s a lie. Your a** is going to be hotter than the fires of hell. You put it on, think everything is okay, then suddenly you feel the warmth, and think oh wow this is the heat they spoke of. This isn’t bad at all. Then within 60 seconds it’s so hott you would have thought someone poured BOILING hott wax on your cheeks. You begin to panic and it begins to get even hotter which you didn’t think was possible.”
Maelys Cosmetics currently has an average review rating of 4.25 out of 5 stars on the Better Business Bureau (BBB) website, and the company has responded to every customer complaint that we've come across, which is a sign of a high-quality brand.
B-Tight currently has an average review rating of 3.8 out of 5 stars on Google.
Pros and Cons of B-Tight
Here are the pros and cons of B-Tight in our opinion:
Pros:
- Many research-backed active ingredients
- Should improve skin firmness
- Should reduce wrinkles
- Should reduce appearance of cellulite
- Brand attempts to resolve customer complaints
- Free shipping from brand's website
Cons:
- Contains fragrance
- Contains synthetic dyes
- Contains benzyl salicylate
- Some customers complain of a burning sensation
- Brand makes questionable clinical claims of efficacy
