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{"id":555773395017,"title":"Bluebird Botanicals Review: A Rare Ethical CBD Company","created_at":"2021-08-06T16:26:20-04:00","body_html":"\u003cscript type=\"application\/ld+json\"\u003e\/\/ \u003c![CDATA[\n{\n \"@context\": \"https:\/\/schema.org\",\n \"@type\": \"Article\",\n \"headline\": \"Bluebird Botanicals Review: A Rare Ethical CBD Company\",\n \"url\": \"https:\/\/illuminatelabs.org\/blogs\/health\/bluebird-botanicals-review\",\n \"keywords\": \"bluebird botanicals, cbd\",\n \"description\": \"Our MD breaks down why Bluebird Botanicals is the best CBD company in the U.S. by reviewing their formulations and test results.\",\n\"author\": {\n \"@type\": \"Person\",\n \"name\": \"Taylor Graber MD\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/taylor-graber\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/taylor-j-graber-md-81351642\/\",\n \"jobTitle\": \"Content Partner\",\n \"knowsAbout\": \"medicine, health, anesthesiology, iv therapy, science, drugs, pharmaceutical, medical research, scientific research, medical journals, entrepreneurship, healthcare, orthopedic surgery, biomedical engineering\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": [\n \"University of California San Diego\",\n \"Arizona University\",\n \"University of Arizona College of Medicine\"\n ]\n },\n \"memberOf\": {\n \"@type\": \"Organization\",\n \"name\": \"Illuminate Labs\"\n }\n},\n\"contributor\": {\n \"@type\": \"Person\",\n \"name\": \"Calloway Cook\",\n \"url\": \"https:\/\/illuminatelabs.org\/pages\/calloway-cook\",\n \"sameAs\": \"https:\/\/www.linkedin.com\/in\/calloway-cook\/\",\n \"jobTitle\": \"President\",\n \"knowsAbout\": \"entrepreneurship, dietary supplements, herbal supplements, eCommerce, medical research\",\n \"alumniOf\": {\n \"@type\": \"EducationalOrganization\",\n \"name\": \"S.I. 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They manufacture high\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e-quali\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003ety products, publish independent test results, and are a Certified B Corp.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIf you’re a follower of Illuminate Health articles, you’ll know we’re generally critical of supplement companies and their formulations because there’s so much bad science in the space. Even world\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e-renowned brands like \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/alpha-brain-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAlpha Brain\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e receive a negative review from us due \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eto poor formulation quality and lack of third\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e-\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eparty testing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSo for us to highlight a supplement company for their methodologies means they’re doing a lot right.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eIn this review we’ll analyze some Bluebird Botanicals formulations, their independent test results and their B Corp and charitable efforts, and conclude by explaining why we believe they’re the bes\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003et\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e CBD company in the U.S.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\n\u003cb\u003eFormula\u003c\/b\u003e\u003cb\u003etion Review\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBluebird Bot​​anicals makes a wide range of consumables, including gummies, capsules and oil. Most of their products are full-spectrum hemp extract, which seems to be superior to CBD isolate (which is more processed) \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC6334252\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003ein medical trials\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere is also more research on t​​he safet​​y and efficacy of full-spectrum hemp extract. CBD is still the dominant compound in full-spectrum hemp extract, but you get the benefit of the other plant compounds which may have a synergistic effect with CBD and improve outcomes.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eGenerally we believe it’s better as a principle to consume whole plant products for health instead of isolates, unless there is medical research suggesting otherwise.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAs an example, we recommend \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eKorean red ginseng\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e over pure ginsenosides. Even though ginsenosides are the active compound in ginseng responsible for most of the effects, we evolved to consume whole plant compounds and there are often secondary compounds and metabolites in a plant supplement which are responsible for some of its benefits.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eDosage\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cb\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0047\/1524\/9737\/files\/BluebirdBotanicalsSupplementFacts.png?v=1628281910\" alt=\"Bluebird Botanicals CBD Oil Supplement Facts label\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBluebird Botanicals sells products with a wide range of dosage options, bu\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003et their products are somewha\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003et \u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eunderdosed based on medical research\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTheir bestselling Classic Hemp Oil contains 460 mg of hemp seed oil and full-spectrum hemp extract, for a total of 5 mg CBD per serving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThey also sell an Extra Strength Classic CBD Oil which is 5x more concentrated, coming in at 25 mg CBD per serving.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAn \u003c\/span\u003e\u003ca href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC7092763\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eextremely thorough meta-study\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e published in 2020 found that CBD was effective for anxiety and schizophrenia, but the dosages reviewed were mostly over 100 mg\/day. These studies were using CBD isolate.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/31866386\/\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnother meta-study\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e on CBD for anxiety found “improved clinical outcomes”, with most of the dosages being in the hundreds of mg per day, but some as low as 6 mg\/day.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eSince most Bluebird Botanicals CBD oils are single-ingredient products, the dosage issues are less of a concern than supplements with many ingredients, because you can adjust dosage as needed. If you want to take 100 mg instead of the 25 mg serving in the concentrated product, just use a 4x dose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe also believe the company is erring on the side of caution since some people experience gastrointestinal side effects with higher CBD doses, so it makes sense to set lower doses of CBD per serving size and allow consumers to adjust their dosages up at their discretion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eUnderdosed ingredients are much more of an issue in formulations with many ingredients, because taking multiple servings to optimize one ingredient could lead to dangerous intakes of other ingredients.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e If a pre workout has only 1 g of creatine but also 100 mg caffeine, taking 5 servings to optimize creatine dosage could be dangerous because it would push caffeine intake to 500 mg. There are no such concerns with single ingredient products.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eTesting\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eHere’s where Bluebird Botanicals really stands out. They publish updated finished product testing for every product on their website. Their third-party lab tests for potency, heavy metals, pesticides and microbiology, which is an industry standard as most CBD companies don't publish testing at all.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBluebird products have also been tested and approved by the \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/consumerlab-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eConsumerLab\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e team in their recent CBD review, which further proves that their products are clean, potent and accurately labeled.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe hope to see more supplement companies adopting this level of testing and transparency in the future. The CBD industry at large seems to be leading the charge in this regard, since there is heightened regulatory scrutiny on the industry compared to herbal supplements and vitamins.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eInactive Ingredients\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eAnother way Bluebird Botanicals stands out is that their inactive ingredients are safe. So many supplement companies add harmful filler ingredients to their products during manufacturing, like all of the artificial food dye in \u003c\/span\u003e\u003ca href=\"https:\/\/illuminatelabs.org\/blogs\/health\/gfuel-review\"\u003e\u003cspan style=\"font-weight: 400;\"\u003eG Fuel\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-weight: 400;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe unflavored versions of Bluebird Botanicals CBD products simply contain gelatin, glycerin and purified water. Gelatin is a collagen derivative which may ac\u003c\/span\u003e\u003cspan\u003etually\u003c\/span\u003e be beneficial for health. It's a key component in bone broth.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eEven their flavored products simply use natural flavors and stevia for taste. There are some issues with natural flavorings generally, but this is an ethical company and we find it unlikely they’re adding harmful flavoring agents given all of the money they put into purity testing.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eB Corp\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBluebird Bo​​​​tanicals is a Certified B Corp which is a voluntary certification which provides transparent metrics on ethical criteria, such as charitable donations and supporting independent farmers. Even though the Certified B Corp methodology is somewhat questionable in our opinion, it's a good sign that a company is making an engaged effort to make the world a better place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe company has a program where low-income consumers can receive substantial discounts on their products, which we think is commendable because income shouldn’t be a qualifier for access to good health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eTo be transparent, the dietary supplement industry is one with high margins, so we’d like to see more companies making chari\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003etable effor\u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003ets.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2 style=\"text-align: center;\"\u003e\u003cb\u003eConclusion\u003c\/b\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBluebird Botanicals is the best CBD company in the U.S. because they provide industry-leading assurances on the quality of their products. They manufacture clean, effective products and share independent testing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThere are some minor dosing issues, but we believe Bluebird Botanicals opted on the safe side since CBD research is still emerging, and consumers can adjust their doses up so this isn’t a major concern.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe recommend Bluebird Botanicals for consumers interested in CBD, and we use their products personally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cmeta charset=\"utf-8\"\u003e\n\u003cdiv\u003e\u003cspan\u003e\u003cem\u003e\u003c\/em\u003e\u003c\/span\u003e\u003c\/div\u003e","blog_id":49281925193,"author":"Calloway Cook","user_id":26601750601,"published_at":"2021-08-06T16:32:50-04:00","updated_at":"2022-01-14T23:06:38-05:00","summary_html":"\u003cmeta charset=\"utf-8\"\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eWe analyze Bluebird Botanicals formulations, their independent test results and their B Corp and charitable efforts, and conclude by explaining why we believe they’re the bes\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003et\u003c\/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cspan\u003e \u003c\/span\u003eCBD company in the U.S.\u003c\/span\u003e\u003c\/p\u003e","template_suffix":"","handle":"bluebird-botanicals-review","tags":"_related:b-corp, _related:cbd"}

Bluebird Botanicals Review: A Rare Ethical CBD Company

Bluebird Botanicals Review: A Rare Ethical CBD Company


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Read our Editorial Guidelines to learn more about what makes our site the premier resource for online health information.
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Read our Editorial Guidelines to learn more about what makes our site the premier resource for online health information.


Read our Editorial Guidelines to learn more about what makes our site the premier resource for online health information.

Illuminate Labs Bluebird Botanicals Review header image

Bluebird Botanicals is arguably the industry leader in CBD products, and for good reason. They manufacture high-quality products, publish independent test results, and are a Certified B Corp.

If you’re a follower of Illuminate Health articles, you’ll know we’re generally critical of supplement companies and their formulations because there’s so much bad science in the space. Even world-renowned brands like Alpha Brain receive a negative review from us due to poor formulation quality and lack of third-party testing.

So for us to highlight a supplement company for their methodologies means they’re doing a lot right.

In this review we’ll analyze some Bluebird Botanicals formulations, their independent test results and their B Corp and charitable efforts, and conclude by explaining why we believe they’re the best CBD company in the U.S.

Formulation Review

Bluebird Bot​​anicals makes a wide range of consumables, including gummies, capsules and oil. Most of their products are full-spectrum hemp extract, which seems to be superior to CBD isolate (which is more processed) in medical trials.

There is also more research on t​​he safet​​y and efficacy of full-spectrum hemp extract. CBD is still the dominant compound in full-spectrum hemp extract, but you get the benefit of the other plant compounds which may have a synergistic effect with CBD and improve outcomes.

Generally we believe it’s better as a principle to consume whole plant products for health instead of isolates, unless there is medical research suggesting otherwise.

As an example, we recommend Korean red ginseng over pure ginsenosides. Even though ginsenosides are the active compound in ginseng responsible for most of the effects, we evolved to consume whole plant compounds and there are often secondary compounds and metabolites in a plant supplement which are responsible for some of its benefits.

Dosage

Bluebird Botanicals CBD Oil Supplement Facts label

Bluebird Botanicals sells products with a wide range of dosage options, but their products are somewhat underdosed based on medical research.

Their bestselling Classic Hemp Oil contains 460 mg of hemp seed oil and full-spectrum hemp extract, for a total of 5 mg CBD per serving.

They also sell an Extra Strength Classic CBD Oil which is 5x more concentrated, coming in at 25 mg CBD per serving.

An extremely thorough meta-study published in 2020 found that CBD was effective for anxiety and schizophrenia, but the dosages reviewed were mostly over 100 mg/day. These studies were using CBD isolate.

Another meta-study on CBD for anxiety found “improved clinical outcomes”, with most of the dosages being in the hundreds of mg per day, but some as low as 6 mg/day.

Since most Bluebird Botanicals CBD oils are single-ingredient products, the dosage issues are less of a concern than supplements with many ingredients, because you can adjust dosage as needed. If you want to take 100 mg instead of the 25 mg serving in the concentrated product, just use a 4x dose.

We also believe the company is erring on the side of caution since some people experience gastrointestinal side effects with higher CBD doses, so it makes sense to set lower doses of CBD per serving size and allow consumers to adjust their dosages up at their discretion.

Underdosed ingredients are much more of an issue in formulations with many ingredients, because taking multiple servings to optimize one ingredient could lead to dangerous intakes of other ingredients.

If a pre workout has only 1 g of creatine but also 100 mg caffeine, taking 5 servings to optimize creatine dosage could be dangerous because it would push caffeine intake to 500 mg. There are no such concerns with single ingredient products.

Testing

Here’s where Bluebird Botanicals really stands out. They publish updated finished product testing for every product on their website. Their third-party lab tests for potency, heavy metals, pesticides and microbiology, which is an industry standard as most CBD companies don't publish testing at all.

Bluebird products have also been tested and approved by the ConsumerLab team in their recent CBD review, which further proves that their products are clean, potent and accurately labeled.

We hope to see more supplement companies adopting this level of testing and transparency in the future. The CBD industry at large seems to be leading the charge in this regard, since there is heightened regulatory scrutiny on the industry compared to herbal supplements and vitamins.

Inactive Ingredients

Another way Bluebird Botanicals stands out is that their inactive ingredients are safe. So many supplement companies add harmful filler ingredients to their products during manufacturing, like all of the artificial food dye in G Fuel.

The unflavored versions of Bluebird Botanicals CBD products simply contain gelatin, glycerin and purified water. Gelatin is a collagen derivative which may actually be beneficial for health. It's a key component in bone broth.

Even their flavored products simply use natural flavors and stevia for taste. There are some issues with natural flavorings generally, but this is an ethical company and we find it unlikely they’re adding harmful flavoring agents given all of the money they put into purity testing.

B Corp

Bluebird Bo​​​​tanicals is a Certified B Corp which is a voluntary certification which provides transparent metrics on ethical criteria, such as charitable donations and supporting independent farmers. Even though the Certified B Corp methodology is somewhat questionable in our opinion, it's a good sign that a company is making an engaged effort to make the world a better place.

The company has a program where low-income consumers can receive substantial discounts on their products, which we think is commendable because income shouldn’t be a qualifier for access to good health.

To be transparent, the dietary supplement industry is one with high margins, so we’d like to see more companies making charitable efforts.

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Conclusion

Bluebird Botanicals is the best CBD company in the U.S. because they provide industry-leading assurances on the quality of their products. They manufacture clean, effective products and share independent testing.

There are some minor dosing issues, but we believe Bluebird Botanicals opted on the safe side since CBD research is still emerging, and consumers can adjust their doses up so this isn’t a major concern.

We recommend Bluebird Botanicals for consumers interested in CBD, and we use their products personally.





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