Calloway Cook founded Illuminate Labs with a mission to solve the transparency and safety issues in the U.S. dietary supplement industry.

He's been a supplement consumer for over a decade, and is passionate about helping people make healthy choices in their everyday lives based on research.

Calloway's role with Illuminate Labs is to manage day-to-day operations and business development.

He manages relationships with customers and suppliers, and oversees product and content development, including drafting a majority of the articles on Illuminate Health.