President

Calloway Cook

Calloway Cook founded Illuminate Labs with a mission to solve the transparency and safety issues in the U.S. dietary supplement industry.

He's been a supplement consumer for over a decade, and is passionate about helping people make healthy choices in their everyday lives based on research.

Calloway's role with Illuminate Labs is to manage day-to-day operations and business development.

He manages relationships with customers and suppliers, and oversees product and content development, including drafting a majority of the articles on Illuminate Health.

Highlights

  • Founded his first startup at age 18 while a freshman in college
  • Has reviewed over 1,000 clinical trials
  • Previous enterprise SEO experience helps Illuminate Labs website reach millions

Education

  • Artificial Intelligence for the Workplace Certification from Visible Edge (350-hours)
  • S.I. Newhouse School at Syracuse University, Bachelor's of Arts (B.A.), Advertising